[itvt] is pleased to present a video recording of 1) Rick Howe's (The iTV Doctor) keynote interview with Michael Willner, President and CEO of GreatLand Connections and Penthera, and 2) the TVOT session, "OTT and the Virtual MSO": Disintegration and Reintegration," which immediately followed it. The sessions were described in the show brochure as follows:
Keynote Interview with Michael Willner, President and CEO of GreatLand Connections and Penthera
Michael Willner, the newly appointed President and CEO of GreatLand Connections (the anticipated spin-off from the Comcast/Time Warner Cable merger and the Comcast-Charter transactions), and President and CEO of Penthera, a software licensing company focused on cloud-to-mobile technology, will discuss the rapid movement to OTT deployment of television content with Rick Howe, The iTV Doctor. Willner will focus on the opportunities (and misconceptions) for bundled vs. a la carte pay -TV, technological challenges to make it all work, and the evolving advertising-support models.
OTT and The Virtual MSO: Disintegration and Reintegration
In the last few months, we have seen announcements from a range of subscription television providers, as well as television networks themselves, outlining their intentions to go "Over The Top" with subscription video services marketed direct-to-consumer.
This session will focus on the consumer-facing strategy for OTT and The Virtual MSO: What's the right product mix? Do you focus on value pricing, premium pricing or competitive pricing? How do consumers find what they want to watch, and how do they pay for it?
When the consumer asks, "How many different subscriptions do I have to get?" will we respond by pulling the pieces back together with a unified discovery and subscription model? And is that really all that different from the "a la carte" model that consumers have been asking for since the earliest days of subscription television? Panelists include:
- Rick Howe, The iTV Doctor (Moderator)
- William Mobley, CEO, FreeCast
- Tom Morgan, CEO, Net2TV
- Hilary Perchard, VP of Business Development, Sky
- Jack Perry, CEO, Syncbak
- Michal Tsur, President, Kaltura
- Thomas Williams, User Experience Director, Ostmodern