The TV of Tomorrow Show: The Experts' Conference

DAY 1 - March 3, 2010

DAY 2 - March 4, 2010

DAY 3 - EBIF Intensive, March 5, 2010

TVOT Art Gallery

TVOT 2010 photos are now available in 4 galleries above. Once you navigate, you'll find pictures of speakers, attendees, the environment, the Leadership Awards, the booths, the Art Gallery, the crowds, the sessions and much more.

Abe McCallum CEO, ClikThrough	Bill Niemeyer Bill Niemeyer, New Video Strategist	Don Dulchinos SVP, Cablelabs
Sangita Verma CEO, TAG Networks	Shane Steele VP, Tremor Media	Walden Miller VP, enableTV

Remember that if you enjoyed these interviews we are still planning to offer some of the best on-stage content from this year's show as premium video on this site. You can help by letting us know which TVOT segments you would be most interested in viewing.

In this video interview, which was recorded last month during the San Francisco leg of Panasonic's "Touch the Future" tour (which promoted the company's Viera Cast OTT platform), Bob Perry, SVP of Panasonic Consumer Electronics Company, provides an overview of Panasonic's connected TV and 3D TV product strategy. Topics discussed include Panasonic's product priorities; third-party service offerings that are set to launch on Viera Cast over the coming year; what applications might look like that integrate both 3D and connected TV; and more. Perry also explains why he is interested in reaching out to application and service developers among [itvt]'s readership, and invites them to contact him by email.

Please note that the [itvt] editorial team is on the road this week, so we will not be publishing news on a daily basis. However, we do plan to publish round-up/summary coverage of the latest interactive/multiplatform TV news shortly.

Another nine video interviews with TVOT luminaries, check back for more interviews soon.

Geoff Katz VP, Transpond	Leslie Ellis Principal, Translation-Please.com	Bob Perry SVP, Panasonic
Alan Hoff VP, SeaChange International	Ellen Dudar Chief Product Officer, FourthWall Media	Brandon Brown CEO, Zodiac Interactive
Lori Schwartz SVP & Director of the Emerging Media Lab Interpublic	Jonathan Bokor Partner, Arise Communications	Michael Lantz CEO, Accedo Broadband

Please let us know which TVOT sessions you would be most interested in viewing as video!

HD video is available for some of the most exciting sessions from the TV of Tomorrow Show 2010. LET US KNOW which sessions from TVOT2010 you would most like to make available!

Also, this is YOUR CHANCE to let us know what your opinion was of the show. Did you like it? How should we expand or improve upon what we are doing? And more.

Thanks very much!

Tracy Swedlow and the Staff of [itvt]/TVOT

This session brings together leaders from multiple areas of the industry to discuss current and future developments in interactive TV advertising.

Questions to be addressed include:

• What will interactive advertising look like?
• Do past interactive TV trials or current user behavior on the Internet provide any clues as to which kinds of interactive TV advertising will prove most effective going forward?
• What types of advertisers will benefit most from interactive TV advertising?
• What metrics will be used to measure performance?
• How will the relationship between the emerging fields of interactive and addressable / targeted advertising develop over the coming year or so?
• And what still has to happen before interactive TV advertising is ubiquitous?

Check back for more Video Interviews! Another 20 will be appearing soon!

Tom Morgan Principal, MediaD.tv	Arthur Orduna CTO, Canoe Ventures	Seth Haberman CEO & Founder, Visible World
Channing Dawson Senior Advisor, Scripps Network	Eric Elia VP of TV Solutions Brightcove	Paula Byrne CEO, Pushbutton
Rick Howe The iTV Doctor	Braxton Jarratt CEO, Clearleap	Aimee Villes VP of New Media, Bravo Media

[itvt] is pleased to share with our readers a selection of nine video interviews with influential TV of Tomorrow Show 2010 speakers and attendees. In these brief segments, some of the brightest lights in our community share their thoughts on industry trends and explain why they attend TVOT 2010.

We are also making available an overview video of TVOT 2010, as well as lighting designer Amy Heiden's time-lapse video of the 13-hour set-up for the show at the Yerba Buena Center for the Arts.

Stay tuned over the next few days for another 20 video interviews from TVOT 2010.

Please also take a moment to let us know which keynotes and panels from the show you would like us to make available as premium videos, by completing this short survey.

Enjoy this great time lapse video of the 13 hour set up for TVOT 2010 at the Yerba Buena Center for the Arts.