What's Working and What Needs Work?
This session examines how far TV Everywhere has come in the five years since it was first introduced, identify the barriers that still stand in the way of its continued growth, and explore and assess new solutions for removing those barriers. Panelists will also discuss how we should envision TV Everywhere's true potential and debate how effective the industry is proving at educating the market and evangelizing that potential.
Questions addressed include: What progress has been made in improving the TV Everywhere user experience--for example, by making authentication a more seamless, or even invisible, process? How can we improve measurement of TV Everywhere usage, and how can we make more effective use of the data generated by that usage? Which genres of content (sports, news, scripted, etc.) are proving most popular on TV Everywhere, where (in-home? out-of-home?), and on which devices? How much progress has been made on securing rights for TV Everywhere--is it becoming easier to persuade content-owners to support the medium? How will the emergence of 4K streaming impact the TV Everywhere space? What are the most promising innovations in TV Everywhere apps, advertising and other areas? How are consumers learning about TV Everywhere--which marketing techniques have proven most effective at driving usage of TV Everywhere to date, and how can the various TVE stakeholders work together to build awareness of the medium? Panelists include:
Angie Britt, VP of Advanced Products, CTAM (Moderator)
Brian Dutt, Director of Advisory Services, FreeWheel
Noah Levine, Principal Product Evangelist, Adobe
Matt Murphy, SVP of Digital Video Distribution, Disney and ESPN Media Networks
Evan Silverman, SVP of Digital Media, A+E Networks
Perry Weinstein, Sales and Business Development Director, North America, Accedo