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A Moment in Time: The Business Case for Single and Multi-Screen Interactivity


A Moment in Time: The Business Case for Single and Multi-Screen Interactivity

At a point in time when support for single-screen interactive TV has finally become broadly implemented across pay-TV platforms, mobile devices -- including smartphones, tablets and laptops -- have begun to emerge both as programming platforms in their own right and as interactive companion platforms for TV viewing. This session will explore the fast-evolving interrelationships between single-screen and multi-screen interactive TV both from a user-experience perspective and from a business perspective, asking such questions as: Will consumers and content developers prefer a single-screen or a multi-screen interactive experience, and -- if their preference is for multi-screen experiences -- on which screens? What are the business cases for developing and deploying both -- or either -- single-screen or multi-screen interactive experiences? And how, specifically, should the ITV community develop cross-platform experiences that simultaneously engage viewers and deliver a meaningful ROI?

Panelists include:

  • Mike Bloxham, VP Insights and Consulting, Trendline Interactive
  • Joe Gillespie, President and CEO, Zoove
  • Gerard Kunkel, Former SVP of User Experience and Product Design at Comcast (moderator)
  • Olivier Lacour, VP of Design, NDS
  • John P. Roberts, SVP of Digital Content and Cross-Platform Entertainment, The Hub