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Broadcast-Synchronized Companion Apps: Lessons from the Field


Broadcast-Synchronized Companion Apps: Lessons from the Field

In the year or so since the launch of the iPad, broadcast-synchronized companion apps on that platform have emerged as a key weapon in broadcasters' and networks' interactive arsenal -- with, most notably, ABC and Fox rolling out synchronized apps for their hit shows "Grey's Anatomy" and "Bones," and The Weather Channel according such an app a high-profile role in promotional activities for its new show, "From the Edge with Peter Lik." Drawing on the expertise of the technologists, designers and network executives behind these apps, this session will explore what has been learned so far about broadcast-synchronized interactive TV on the iPad -- as well as on the iPhone and similar devices -- addressing such questions as: which kinds of content (e.g. behind- the-scenes footage vs. polls and trivia; director's notes vs. show content extensions; etc.) and presentation formats (e.g. images vs text; sliders vs. checkboxes; etc.) work best; and what kinds of editorial/programming skills are required in order to "direct" or "choreograph" broadcast-synchronized, second-screen interactive experiences most effectively. Helmed by interactive TV industry veteran, Channing Dawson, the panel for this session includes the designer of Fox's "Bones Companion App"; the executive in charge of The Weather Channel's "From the Edge with Peter Lik" app; the executive in charge of the technology that powers that app and ABC's "Grey's Anatomy" app; and an executive from a company that is repurposing augmented reality technologies in order to enable broadcast-synchronized second-screen experiences on smartphones.

Panelists include:

  • Channing Dawson, Senior Advisor, Scripps Networks (moderator)
  • John Hashimoto, Director of Product Development for ITV/VOD/Connected TV, The Weather Channel
  • Scott Maddux, SVP of Product Development, Nielsen
  • Lisa Murphy, Head of Sales and Marketing, metaio Inc.
  • Dewey Reid, Chief Creative Officer,