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Chris Kuist

SVP of Research and Impact
IAB

At The Weather Company since 2014, Kuist supported all facets of the revenue arm of the business across sales, sales strategy, ad product development, design, content creation, data science, and senior leadership. While there, he leveraged a variety of resources, from traditional research methodologies, to modern analytics technology, to advanced data science techniques.

Previous to The Weather Company, Kuist was Senior Director in the Strategic Insights and Research group at Viacom Media Networks. In that role, he was charged with designing and executing measurement strategies on Viacom Media Networks’ digital properties on mobile devices and platforms (including apps). He also helped design and test methodologies for synthesizing metrics across data sets in cross-platform measurement for TV, digital, mobile, and apps. In addition, Kuist worked on developing and executing testing protocols for new measurement products and methodologies. His earlier experiences at Viacom also included serving as Director of Digital Ad Sales Research, where he supported the key accounts and digital marketing innovation groups.

Kuist holds a master’s degree in international relations from the University of Kent at Canterbury. He received his bachelor’s degree in international relations and political science from the University of Wisconsin-Madison.