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Carol Hanley

CRO
TV Time
Carol has a track record of leading global media organizations in the rapidly changing digital space, building and scaling new revenue models, and helping companies understand the richness of their data and creating monetization opportunities around those insights.
 
In her role as Chief Revenue Officer, Carol leads TV Time’s efforts to provide a new type of television industry viewership data that doesn’t exist today especially across the largest OTT platforms. The audience and viewership data that TV Time users input into the company’s app daily, across all global TV networks and regardless of device, provides valuable insights to content creators, studios, OTT platforms and advertisers about how viewers are engaging with TV shows. 
 
Prior to TV Time, Carol served as CRO of Deluxe Entertainment Services Group, where she led the corporate sales strategy for the company, with a focus on driving revenue growth, identifying synergies, and creating advanced client solutions across Deluxe’s global brands. Before Deluxe, Carol spent thirteen years as the EVP Chief Revenue and Marketing Officer at Nielsen Audio. There, she led ten business units and over 250 people to achieve the company’s highest revenue and market share in its history.
 
Carol also served as SVP and CRO of Arbitron before it was acquired by Nielsen. In this role, she helped develop new forms of measurement for emerging digital formats including iHeartRadio. She also served as a Managing Partner at Morrison and Abraham. In 2018, Carol was named to Cynopsis Media’s Top 100 Women in Digital list.