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Bruno Le Breton

VP Global Sales & Services
Thomson-Broadcast

Guillaume Bonnard has over 20 years of experience in International Business Development in various competitive markets in Europe and South-East Asia. With Thomson Broadcast since 2014, Guillaume is the group’s Vice President of Global Sales and Services. Heading Thomson’s latest project in the United States, Guillaume has a vast knowledge in technological needs and turnkey systems for the American market.

Beginning his career in Marketing and Communications, Guillaume was responsible for the launch of a medical vaccine in the Philippines, followed by a focus in Marketing for Lafarge Pasterboard. From 1997 to 2001, Guillaume was managing director for Yangon Myanmar under Franco Pacific, where he managed the Business Unit’s commercial strategy and was responsible for the elaboration of commercial projects and new business activities in activities such as energy, transport and medical equipment.

Guillaume continued his business development expertise with the Ideal Medical Products company from 2001 to 2004 where he implemented new commercial and accounting procedures and developed the company’s market share in Malaysia, Bangladesh, Algeria and the UAE. Up until 2014, Guillaume headed the Asia Pacific market for CATU, a manufacturer of materials and equipment for the transmission and distribution networks of electrical energy. With a goal of successfully consolidating and developing the Asia-Pacific region’s annual turnover, Guillaume developed the region’s commercial strategy through sustainable network partners and a developed sales and marketing strategy. As a result, the company experiences a two-fold increase in turnover over a three-year period as well as a new office in New Delhi.

Guillaume attended HEC, a graduate business school in the Paris region which included courses in association with New York University, the Leonard Stern School of Business and Harvard Business School and the Tsinghua University in Beijing.

 

Company Profile: 
Since the earliest years of broadcasting, the Thomson name has been synonymous with expertise and innovation at the highest level. A trusted partner to the world’s leading broadcasters, Thomson has pioneered many developments that have shaped the industry, leading innovation in solid-state technology, Digital Adaptive Pre-correction (DAP), Digital Radio Mondiale (DRM), and Digital Audio Broadcasting (DAB); THOMSON Broadcast continues to build on its great heritage with a market-leading portfolio of transmission products for terrestrial television, radio broadcasting combined with world-class systems integration services. With more than 50,000 active Thomson transmission systems deployed worldwide and a global support presence, Thomson Broadcast continues to forge technologies for the future. In 2013 Thomson Broadcast was acquired by Arelis Group, a French industrial group dedicated to military and professional activities, actively supported by the French Ministry of Defense (MOD).