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Brian Seth Hurst

Chief Storyteller & Co-Founder

Brian Seth Hurst is regarded internationally as an expert on the strategy, construction, business modeling and maintenance of storyworlds for storytellers, franchises, technology companies and brands and the evolving conversation/collaboration between the storyteller and the audience.

Brian has been key strategist for innovation by some of the world’s best-known brands including TVGuide, Showtime, TiVo, Virgin America, BT, NBCUniversal, Endemol, SVT(Sweden) and Intel. Hurst is currently an executive producer on Tim Kring’s award winning multiplatform property “Conspiracy for Good” for which he created the terms “Social Benefit Storytelling” and “Social Benefit Marketing” to describe this new entertainment genre and the project’s impact. He is also creator and executive producer of “DetermiNATION,” a new project from Bunim/Murray.

Hurst serves as Global Digital Ambassador for the International Academy of Television Arts & Sciences and was instrumental in the establishment of the International Digital Emmy® Awards at MIPTV. He spent 10 years on the Board of the Academy of Television Arts & Sciences building the Primetime Emmy® Brand Strategy and serving in various positions including second vice chair. He served 3 terms on the Board of the Producers Guild of America, serving two terms as Chairman of the PGA’s New Media Council. Recipient of an Interactive TV Today Award for Leadership in Interactive Television, he was profiled in Emmy magazine as one of the 10 media executives leading the industry’s digital drive and was named two years running to the Hollywood Reporter/PGA Digital 50.  In 2013 Hurst was awarded the Television Academy Interactive Media Peer Group Digertati Award for his contributions to the industry and the Emmy® organization; and was named one of the AlwaysOn Power Players in Digital Entertainment. He received the 2014 Producers Guild of America Marc A. Levey Award for Distinguished Service in recognition of his service to the PGA and the new media industry.