[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, and Tim Hanlon, CEO of The Vertere Group. We have also included this information below.
We will be announcing details of additional TVOT NYC 2016 sessions this week and next.
The full TVOT NYC 2016 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-201...
Purchase your TVOT NYC 2016 tickets here: http://tvotnyc2016.eventbrite.com
9:10-9:35AM, December 8th
Keynote Fireside on the Future of TV Advertising
The television advertising industry will change more in the next five years than it has in the past 50.
Hear from Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, about how the company intends to stay ahead of the curve, in a conversation with Tim Hanlon, CEO of The Vertere Group. The discussion will touch on multiplatform premium content and innovative data and research initiatives, as well as NBCUniversal’s distribution strategy.