Murali leads ActiveVideo’s marketing and product management efforts for the flagship platform of CloudTV. His focus is on driving adoption of CloudTV and the application of cloud rendering of user experiences to solve device and experience fragmentation. Murali brings a track record of success in applying marketing as a galvanizing force for translating disruptive technologies into mass-market deployments yielding billion dollar revenue engines.
Murali joined ActiveVideo after five years with Cisco Systems, where he led the service provider video and mobility solutions marketing groups. He was instrumental in defining, shaping and launching Cisco’s Videoscape product line, which was given “top honors of show at CES 2011” by ZDNet. Most recently Murali held global responsibility for strategic marketing of Cisco Mobile Internet solutions with wireless and wireline operators, spearheading their push into small cells and pioneering indoor location technology.
Murali is also an invited lecturer at Stanford Business School presenting case-studies to MBA students on adoption of disruptive technologies. Murali holds an MBA in Management from Michigan State University and a BSEE in Electrical & Computer Engineering from the University of South Carolina.