Vice President, National TV and Video
Frank N. Magid Associates
Mike Bloxham has worked in media research and consulting for over 20 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with a particular emphasis on the integration of emerging and traditional media.
Frank N. Magid Associates has provided expert research-based counsel to clients in the media space for over fifty years. Mike is charged with building out a practice focused on providing research and consulting solutions to clients seeking to make the right decisions with regard to all aspects of video across all platforms; from program, marketing and distribution, through strategy, product development and pricing to consumer insights and user experience and more.
Prior to joining Magid, Mike set up and led the Insight & Research team at Ball State University’s Center for Media Design, which developed observational research methods regarded by many as some of the most ground-breaking media research of recent years. He also played a part in building the USA TouchPoints cross-platform consumer insights and measurement service.
Mike is a frequent and renowned conference speaker and writes regularly for Mediapost and others on a range of media and marketing issues. His research has been regularly referenced by journalists and industry executives.
He considers eating a leisure pursuit.