Maitreyi has led Interactive Video Services Product Development at FiOS TV since 2006, launching over 25 ITV applications that currently reach millions of FiOS TV viewers. 
Maitreyi Krishnaswamy has been responsible for launching a number of innovative cable industry firsts – including the launch of an EBIF based  Summer Olympics ITV application for NBC in 2008 , Social TV Widgets – Facebook and Twitter in July 2009  and the launch of the FiOS TV Widgets Open development platform in  Oct  2009. 

The Widgets platform allows video content partners, advertisers and game developers to generate new revenue streams by creating and deploying their own applications on Widget Bazaar – FiOS TV’s newly launched application store. New applications take between 6-12 weeks from concept to launch. This is a record within the US cable industry where a 6- 12 month cycle is traditionally required to launch ITV applications.

Recent projects include the launch of the NFL Red Zone and NBA sports widgets with self provisioning features, HSN – Shop by Remote widget, NBC Winter Olympics iTV application, FiOS Mobile Remote – an innovative feature where Verizon smart phones become advanced FiOS TV remotes.  

Prior to Maitreyi’s work in Verizon iTV, she worked as a technology strategy consultant in the consulting firm PRTM.