Justin Evans leads innovation in Collective’s video, mobile and multi-screen solutions. In 2011, Justin’s team at Collective launched TV Accelerator, a first-of-its-kind targeting capability allowing advertisers to reach digital audiences based on their offline TV behaviors—a solution now used by over 100 of the world’s largest TV advertisers. Prior to joining Collective, Justin worked in several roles at The Nielsen Company, where he led the launch of Nielsen’s joint research solution with Facebook, and spearheaded Nielsen’s entry into digital ad targeting. He has also served in media and strategy roles at The New York Times and Booz & Co. For fun, Justin writes novels which have been translated into seven languages and optioned by Hollywood film producers. He is a graduate of Columbia University and the NYU Stern School of Business.