Brian Seth Hurst is CEO of The Opportunity Management Company, a strategic consultancy and cross media production company that is driving the next generation of entertainment. Referred to as “the father of cross platform”, Hurst coined the term in 1998 as MD of Convergent Media at Pittard Sullivan, where he launched TV Guide as the first ever cross platform brand. Hurst's credo, “go to where your audience lives” is transforming the relationship of audiences to programming.

TOMC has assisted broadcast clients in extending their programming to audiences and building communities on new platforms. Clients have included: Showtime, Lifetime, SVT (Swedish Pubic Television, New Zealand Trade & Enterprise, NBCUniversal, Les Mills Fitness and AOL as well as successful start-ups including Nixle and Paltalk. Hurst was on the team that developed the original user experience for TiVo and currently sits on the advisory boards of MobiTV, Zannel and Nixle. He is currently at work on Tim Kring’s (creator of Heroes) next project code named “Teva”.

Most recently Hurst was Second vice Chair of the Academy of Television Arts & Sciences (Primetime Emmy® Awards) Board of Governors and previously served 3 terms on the National Board of the Producers Guild of America. Recipient of an Interactive TV Today [itvt] Award for Leadership in Interactive Television, he has been profiled in Emmy® Magazine one of the 10 media executives in the business leading the industry’s digital drive. Hurst was named two years running to the Hollywood Reporter/PGA Digital 50. Previously, he served two terms as Chairman of the Producers Guild of America New Media Council (’03-’05) while simultaneously serving on the Television Academy’s Board of Governors representing Interactive Media. Hurst was appointed Global Digital Ambassador for the International Academy of Television Arts & Sciences in 2009.
A well regarded authority on the subject of emerging entertainment, Hurst has authored articles for Multichannel News and Produced By magazine amongst others, and was contributing author to the book “They Say They Want A Revolution: What Marketers Need to Know As Consumers Take Control”. He is a regular panelist and keynote speaker at conferences including AFI’s Digital Content Lab, NATPE, NAB, CES, Digital Hollywood, MIPTV and many international events. He also has addressed private broadcaster gatherings in South Africa, Norway, Sweden, Australia, New Zealand and the United Kingdom briefing them as to trends in new technologies, alternative distribution and audience behavior.

Hurst manages award winning TommyBoy Recording artist Matt Alber (www.mattalber.com). He is also co-author with Olivia Newton-John of Simon and Schuster’s bestselling children’s book “A Pig Tale”.