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Radio ITVT: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence

Lotame's RYAN REED on the Company's New aiTV Audience-Intelligence Products Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst. 

In this recorded interview with [itvt] Editor-in-Chief, TRACY SWEDLOW, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new products and of the company's work in the audience-intelligence space in general.

Lotame is the Cocktail Party Sponsor at TVOT NYC 2017. They'd love to meet you at TVOT and show you a demo of the aiTV platform! Contact Lotame at aitv@lotame.com to set up a time to talk!

INTERVIEW