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tracy's blog

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Zane Vella, Jonathan Bokor, Seth Haberman, Mike Bloxham, Ashley Swartz

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows:

"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election.

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion!" Panelists included:

Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates Jonathan Bokor, SVP/Director of Advanced Media, MediaVest Mark Gall, CRO, Alphonso Seth Haberman, CEO, Visible World (Moderator) Tracey Scheppach, CEO, Matter More Media Ashley Swartz, CEO, Furious Corp. Zane Vella, CEO, Watchwith

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Seth Haberman, Mike Bloxham, Ashley Swartz, Tracey Scheppach, Mark Gall

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Ron Lamprecht , EVP of Business Development and Digital Distribution at NBCUniversal , and Rick Howe , The iTV Doctor . We have also included this information below.

[itvt] is pleased to announce the TVOT NYC 2016 panel session, "Designing for Viewer Engagement on Social-Media Platforms."

The session will begin at 10:05AM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011 ).

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Here's a description of the session from the TVOT NYC 2016 Show Brochure:

10:05-10:35AM
Beatrice Theatre
Designing for Viewer Engagement on Social-Media Platforms

When it comes to finding an audience for video content on social-media platforms, the problem for media companies isn't so much one of making that video discoverable, but rather one of how best to deliver and present it to the viewer via the latter's social feeds--and then, once the viewer has been engaged by that video, how to maintain their engagement with additional related content (i.e. how to "get that second click" and thus ensure an "onward user journey").

This session, which brings together a panel of prominent design and social-media experts, will explore from a design/user-experience (UX) perspective how best to create and maintain engagement with video content on social-media platforms--a question which, of course, is complicated by the fact that that the delivery and presentation of that content needs to take into account the unique UX of each platform. Among other highlights, panelists will reveal statistics illustrating how CNN's design efforts are enabling viewer engagement across multiple social-media services. Panelists include:

Samantha Barry , Head of Social Media, CNN Fabian Birgfeld , Founder and Director, W12 Studios Dewey Reid , VP/Executive Creative Director, CNN Tracy Swedlow , Editor-in-Chief, [itvt] (Moderator)


The Schedule of Sessions for TVOT NYC 2016 is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

DeweyFabianSamanthaTracy

ScottMariaHoward.jpg [itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Scott Ferber, CEO of Videology, Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks , and Howard Homonoff, Media and Entertainment Columnist at Forbes.com . We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 sessions this week and next.

The full TVOT NYC 2016 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0 Purchase your TVOT NYC 2016 tickets here: http://tvotnyc2016.eventbrite.com ​


10:05-10:35AM, December 8th
Silas Theatre
Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and the Future of TV

TV now stands firmly at the intersection of technology and content. Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Scott Ferber, CEO of Videology, will discuss how media companies are adapting to this converging landscape, what "TV" really means in a cross-device world, and how data is transforming the way advertisers speak to audiences. Media strategist and Forbes contributor, Howard Homonoff, will lead the conversation.

[itvt] is please to announce the TVOT NYC 2016 panel session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising."

The session will begin at 10:45AM on the Silas Stage (note: T VOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011 )

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

Speakers-Seth'sPanel.jpg 10:45-11:40AM
Silas Theatre
What the 2016 Presidential Election Teaches Us about the Future of Advertising

This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election.

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion! Panelists include:

Mike Bloxham , SVP of National Television and Video, Frank N. Magid Associates Ashish Chordia , CEO, Alphonso Seth Haberman , CEO, Visible World (Moderator) Tracey Scheppach , CEO, Matter More Media Ashley Swartz , CEO, Furious Corp. Zane Vella , CEO, Watchwith

The Schedule of Sessions for TVOT NYC 2016 is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

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[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote presentation by Pooja Midha and Rick Mandler of ABC. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 keynotes, firesides and panels this week and next.

The full TVOT NYC 2016 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0 Purchase your TVOT NYC 2016 tickets here: http://tvotnyc2016.eventbrite.com

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11:40AM-12:00PM, December 8th
Silas Theatre
Digital Viewership Growth and Addressable Advertising--The Publisher's Perspective

This presentation will provide a walk-through of original research by ABC. Issues to be addressed include the growth and changes in digital viewership, the opportunity for addressable advertising that these changes represent, and the challenges publishers and advertisers face in embracing that opportunity. Presenters include:

Rick Mandler , VP of Strategy and Digital Media Advertising, Disney/ABC Television Group Pooja Midha , SVP of Digital Ad Sales and Operations, Disney/ABC Television Group

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