[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote presentation by Pooja Midha and Rick Mandler of ABC. We have also included this information below.
We will be announcing details of additional TVOT NYC 2016 keynotes, firesides and panels this week and next.
11:40AM-12:00PM, December 8th
Digital Viewership Growth and Addressable Advertising--The Publisher's Perspective
This presentation will provide a walk-through of original research by ABC. Issues to be addressed include the growth and changes in digital viewership, the opportunity for addressable advertising that these changes represent, and the challenges publishers and advertisers face in embracing that opportunity. Presenters include:
- Rick Mandler, VP of Strategy and Digital Media Advertising, Disney/ABC Television Group
- Pooja Midha, SVP of Digital Ad Sales and Operations, Disney/ABC Television Group