SeaChange to Host TVOT NYC Intensive Workshop Session, "Putting T-Commerce into Play"

01
Dec

SeaChange to Host TVOT NYC Intensive Workshop Session, "Putting T-Commerce into Play"

[itvt] is pleased to announce that SeaChange International will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue at 45th Street on the 17th Floor, New York: view the schedule of sessions here; purchase tickets here).


Entitled "Putting T-Commerce into Play: Mapping Today's Real-World Examples through to Multiscreen Transactions and Integrated Advertising," the workshop will explore examples of t-commerce in action today, and attempt to identify near-term and longer-term business and technology strategies that will benefit from fully integrated advertising and multiple screen availability of on-demand and broadcast video services. A detailed description of the workshop, which will run from 1:30-2:25PM in the Nolita (Workshop) Room, is below:


1:30-2:25PM
Workshop Room
SeaChange International Workshop: Putting T-Commerce into Play: Mapping Today's Real-World Examples through to Multiscreen Transactions and Integrated Advertising

Fueled by well-established platforms, technologies and standards--and not to forget ever-increasing competition--now is the time for our industry to begin delivering t-commerce experiences to video consumers. Thoughtful analysis and planning will enable even the smallest operators, for example, to begin to capitalize on their existing non-linear services, such as movies-on-demand, in order to create enticing transactional pairings of in-home streamed content with on-screen offers of media, fulfilled via digital lockers or postal mail. Certainly, with multiscreen video deployments looming large, the stage is set for increasingly relevant retail content and merchandise offers to eager viewers on iPads, smartphones or gaming consoles, thereby increasing the value proposition of operators' non-linear and linear video services and ensuring new returns for content providers and other stakeholders.

This workshop will explore examples of t-commerce in action today and map to the near-term and longer-term business and technology strategies that will benefit from fully integrated advertising and multiple screen availability of on-demand and broadcast video services. Panelists include:

  • Aseem Bakshi, General Manager of Advertising, SeaChange International
  • Chet Dagit, Director of Product Management, In-Home Business Unit, SeaChange International
  • Patrick Huegel, VP of Development, icueTV
  • Sanjiv V. More, Senior Director of Advanced Advertising and VOD Sales, SeaChange International (Moderator)