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[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Everywhere: Catalyst for the TV of Tomorrow?" The session was described in the show brochure as follows:
"After a somewhat slow start, TV Everywhere (TVE) appears to be gaining significant momentum, with, for example, NBCUniversal now offering TVE services for 15 of its 18 channels, and even long-time holdout Discovery Communications finally announcing its first TVE deal. However, while it seems clear that TVE will have a major impact on the business and the user experience of television--thanks to such phenomena as binge-viewing and the data-generation and interactivity that IP delivery makes possible--the exact nature of that impact is still very much up for debate.
This session will attempt to identify the most significant recent developments in TVE, and to anticipate how they will impact television's roadmap over the coming year and beyond--from the perspective of broadcasters and content providers, pay-TV operators, the advertising business, viewers and other stakeholders. Issues to be explored include: the relative importance of live and on-demand content to the future of TVE; the potential for TVE to generate unprecedented amounts of highly accurate viewing data, with the improved ad-targeting that this enables; the ways in which operators and broadcasters are planning to monetize online views, and how they are adapting their advertising-sales arms to take advantage of TVE; whether and how TV programming, with its traditional episodic structure, needs to be re-imagined in order to take into account the 'binge-viewing' that TVE enables; the significance of the fact that viewers are increasingly accessing programming through TVE apps and Web sites with rich interactive- and social-TV features; the implications of a recent, significant uptick in TVE consumption on IP-connected 'living-room TV' devices such as Xbox, Roku, Apple TV, and Smart TV's, and how this is impacting Web-based and iOS/Android-device viewing; and how best to improve content discoverability and personalization, subscriber-authentication and other elements of TVE's user experience in order to foster the medium's continued growth." Panelists included: