Our third annual TVOT NYC Intensive took place on Monday, December 10th, at 730 Third Avenue in Midtown Manhattan).
TVOT NYC Intensive packed all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day event.
Please note that:
- The official Twitter hashtag of the NYC show was #TVOTNYC, and the official Twitter account is @TVOTshow.
- The IAB co-located a special IAB Town Hall event at TVOT NYC Intensive.
- East Coast "TV of Tomorrow Show" Event Featured Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, the Return of [itvt]'s Popular Holiday Party, and Much More
As its name implies, TVOT NYC Intensive 2012 will pack all the excitement of our flagship TV of Tomorrow Show (spring 2013, San Francisco)--now in its seventh year--into a highly focused, dialog-driven, one-day "intensive" event. The event will enable the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in an interactive and productive exchange of ideas with the brands, broadcasters, networks, agencies, entrepreneurs, investors, producers, developers, designers, storytellers, social media companies and other stakeholders upon whom the success of those platforms depends.
- To find out more about sponsorship and exhibition opportunities, contact us at email@example.com or 415-824-5806
- To find out more about holding an hour-long workshop session at the show, where you can showcase your company's products and services--or its vision for the television of tomorrow--contact us at firstname.lastname@example.org or 415-824-5806
- To find out more about renting private meeting and demo rooms at the show, contact us at email@example.com or 415-824-5806
- To see what sponsors, exhibitors, speakers and attendees had to say about our two most recent TV of Tomorrow Show events (The TV of Tomorrow Show 2012, June 12th-13th; and TVOT NYC Intensive 2011, December 5th), click here
- To find out more about the event venue, 730 Third Avenue, click here
- For a gallery of photos from The TV of Tomorrow Show 2012, click here
- For a gallery of photos from TVOT NYC Intensive 2011, click here
- To discuss TVOT NYC Intensive, or to give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed), email us at firstname.lastname@example.org
TVOT NYC 2012 sponsors include: Softel, Ensequence, Viaccess-Orca, Rovi, Zeitera, and Breakaway Communications
A Different Kind of Event...
While [itvt]'s TV of Tomorrow Show events feature an exhibit hall and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:
- They are the only industry events to focus exclusively on the delivery and user experience of interactive TV across multiple platforms (e.g. cable, satellite, connected TV/OTT, iPad, and other tablet/companion devices, IPTV, Web, smartphones, social networks, VOD, game consoles, etc.)
- Ensuring that attendees are able to meet and schmoozewith the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions.
- The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
- The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues.
- The events are highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics. The events also offer in-depth workshop sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
- The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video and video/image-mapping artists, robotics experts, interactive storytellers, augmented-reality developers, independent filmmakers, and more.
- Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.
Three Intensive Tracks
TVOT NYC Intensive 2012 will offer three tracks, featuring over 100 industry-expert speakers and panelists:
- The Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive, social and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, social media companies, UI/UX designers and other players that are currently implementing interactive, multiplatform, social and on-demand television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
- The Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/advanced TV, but to question those experts and provide them with feedback on their efforts.
- The Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new interactive, social and advanced TV technologies and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing interactive, social and advanced TV experiences.
In addition to these three tracks, the event will feature vendor booths and private meeting rooms, and the return of [itvt]'s popular Holiday Party.
[itvt] has already confirmed an initial line-up of speakers, panelists and workshop leaders for TVOT NYC Intensive 2012, but we are still open to your suggestions for topics you would like to see covered on the event's schedule, and for speakers you would like to see participate in the event. Please contact Tracy Swedlow, at email@example.com or 415-824-5806, to discuss your proposal. Please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.
TVOT NYC Intensive offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. Sponsors also have the option of securing a room at the show for private meetings, customer hospitality and demos. If you would like to find out more about sponsoring the event, email us at firstname.lastname@example.org or call 415-824-5806.
TVOT NYC Intensive's exhibit floor is located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at email@example.com or 415-824-5806.
Issues in Focus
The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive and elaborate dialoguing process with key industry players, that is designed to ensure that each show covers all the issues that are currently of most pressing relevance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT NYC Intensive 2012 include:
- Reports from the field: How recent deployments of tcommerce, interactive TV advertising, dynamic and addressable VOD advertising, social TV, second-screen applications, connected-TV applications, live streaming of multichannel pay-TV services within the home, TV placeshifting, and other advanced TV technologies are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which interactive platforms and services are attracting audiences and generating revenues today and how?
- The second screen: pay-TV operators', broadcasters' and advertisers' embrace of the iPad and other companion devices, and the impact of this phenomenon on the user experience, the programming formats and the business models of television. How fundamentally will the emergence of the second screen change television?
- Best practices for developing second-screen content.
- The emergence of Automatic Content Recognition (ACR) technology as an enabler of broadcast-synchronized interactive TV advertising and programming enhancements, both on second-screen devices and connected-TV sets; and the implications of this emergence for established interactive TV technologies and business models.
- Understanding the ACR industry: What are the specialties and strengths of the various players, and what are their competitive and collaborative relationships with one another and with other industry players?
- The evolving relationship between ACR-based synchronization and set-top box sync.
- Questions of intellectual property rights, including new issues raised by the emergence of content-hungry second-screen interactive TV experiences.
- Recent and pending developments in interactive and advanced TV standards and initiatives, such as tru2way, EBIF, UltraViolet, Ad-ID, EIDR, SCTE-130, VAST, HTML5, MPEG-DASH, H.265, HbbTV and more; and how these standards need to evolve going forward.
- How interactive technologies are giving rise to new forms of cross-platform storytelling and new narrative genres.
- The new forms of data that are being generated by interactive and social TV, and how brands and agencies can take advantage of them to make their campaigns more targeted, more accountable and thus more effective.
- The implications for the cable industry of operators' embrace of such phenomena as connected TV ("the cable app"), live streaming, and TV placeshifting.
- The emergence and implications of connected-TV advertising and commerce.
- The emergence and implications of social-TV advertising and commerce.
- How tcommerce-enabled commercials could change the economics of television.
- The increasing importance of the fan to tcommerce, advertising and other industry segments.
- The emergence of personalized video experiences that draw on the viewer's social graph.
- What the TV industry can learn from interactive online video advertising.
- The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as dynamic VOD ad insertion, TV Everywhere, and the incorporation of TV placeshifting technology into set-top boxes, will help operators defend against any threat posed by cord-cutting.
- "Cord-shaving": The new ways in which consumers are configuring their TV experience, and how the pay-TV industry, broadcasters and other stakeholders can take advantage of consumers' evolving relationship with multichannel television.
- The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; and the complex and evolving relationship between design and content discovery/navigation.
- How gestural- and voice-control technologies and touchscreen interfaces are reinventing the user experience of television. Should interface designers begin to think of television as a "felt" (as well as a viewed) experience?
- The reinvention of television as a personalized, portable--and in some cases gamified and immersive--experience.
- How the emergence of connected and hybrid TV is enabling newspapers, video-sharing services, independent film distributors and other new players to become programmers, and the implications of this phenomenon for the traditional TV content business.
- Understanding international ITV markets: advanced TV opportunities in Europe and beyond.
- The emergence of video-powered social TV, that employs such services as Skype and Google+ Hangouts, and its potential impact on the evolution of programming formats.
- The emergence of brands (e.g. Chevrolet and Coca-Cola) as providers of second-screen interactive/social-TV experiences in their own right, and the implications of this phenomenon for the nascent second-screen ITV industry.
- The incorporation of social media into live programming, and the impact of this phenomenon on the content and monetization of television.
- Envisioning the next-generation cable set-top box, and defining its role in an increasingly "boxless" TV ecosystem.
- Sports, Social TV and the Second Screen.
- Connected-TV app stores, over-the-top delivery of live and on-demand programming, the "open cable API," "cable-as-an-app," and more: the rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
- The current state of investment in the interactive/advanced TV space.
- The impact of new interactive broadband video technologies (hotspotting, overlays, image tracking, etc.) on the interactive TV space.
- The ways in which Facebook and Twitter have become key players in the TV space; the relationship between these services and smaller, dedicated social-TV platforms; and what broadcasters, advertisers and pay-TV operators need to understand about the social-TV phenomenon and its potential to change the nature of programming and the economics of television.
- The continued importance of gaming to the interactive TV industry, and the convergence of gaming and social TV.
- The latest tools for creating, delivering and testing interactive and multiplatform television.
- How interactive and social TV will impact local broadcasters and advertisers.
- The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry; and emerging technologies for enabling high-quality streaming in low-bandwidth environments.
- The practicalities of interactive content development, deployment, and tracking.
- Emerging paradigms for content discovery and navigation.
About 730 Third Avenue
730 Third Avenue is centrally located in Midtown Manhattan, a short walk from Grand Central Terminal, and close to numerous hotels, restaurants and parking facilities. TVOT NYC Intensive 2012 will take place on the facility's 17th floor, which features 22-foot windows that afford panoramic views of Midtown, as well as a dramatic two-story atrium that will provide an inspiring setting for the show's vendor booths and art exhibit. The facility also offers a small number of private meeting rooms, which we will be making available on a first-come-first-served basis.
What People Are Saying About TVOT NYC Intensive and the TV of Tomorrow Show
"The passion and commitment you bring to the space is amazing, and you put on an incredible show...I particularly enjoy the mix of hearing about the most innovative (dare I say it, 'bleeding-edge') ideas, whilst also knowing that you ensure the show focuses on the here and now and the realities of deployments. Our panel was excellent, and I was so pleased to have a voice there. Indeed, I'm thrilled to be a part of your events!...You once again created a truly special and differentiated show, with quality and original panels, and a great group of mover and shaker attendees. We were delighted with the quality of conversations we had. Equally, the papers were of a high standard, as were the speakers." -- Sam Pemberton, CEO, Softel
"Thank you for inviting me to participate in TV of Tomorrow. It was really a fantastic experience all around and very different from the conferences I've attended in the past, in the best way possible. I enjoyed learning about aspects of the business that I normally don't have contact with (but clearly should) and I found the range of topics and discussions was excellent. I'm still thinking about Nathan Shedroff's amazing presentation, one of the best I've seen in years. I hope I was able to contribute as much as I took away." --Mike Monello, Partner and Chief Creative Officer, Campfire
"Thanks again for the awesome TVOT conference. I have to say it was one of the most valuable uses of my time at a conference in many years." -- Shawn Patrick, Co-Founder and CMO, yap.TV
"Well done! Quite impressive." -- Jean-Francois Mule, SVP of Technology Development, CableLabs
"We look forward to being at future TVOT events--it's one of the conferences we love doing!" -- Rica Squires, PR Manager, Shazam
"TVOT has become the essential venue for hard talk by senior industry decision-makers. No fluff, just strong opinion and actionable facts. Enjoyed every session and made valuable connections at the post-session soirees. Well done!" – Robert May, Founder and CEO, Ringz.TV
"Tracy, a huge thanks for a brilliant TVOT event, and for that much-coveted speaking opportunity--hugely appreciated." -- Anthony Rose, Co-Founder and CTO, zeebox
"Really enjoyed the TVOT show in SF." – Andy Liu, Co-Founder and
"Thank you for having X2TV at the TV of Tomorrow show! We are so happy to have been a part of the event. You did an amazing job!" – Marisa Jaffe, Marketing Manager, X2TV
"I had a great time!" – Yoni Bloch, Founder and CEO, Interlude
"The TV of Tomorrow Show 2012 continues the Swedlow tradition of incisive and forward-thinking commentary by leaders at the intersection of media, entertainment and technology. As ConnecTV explores new social-TV ground with its broadcast media partners nationwide, we're thrilled to be a part of the TVOT showcase for groundbreaking new companies that will re-shape the future of television. Thank you for inviting us to participate--and count us in for the next TV of Tomorrow!" -- Stacy Jolna, Co-Founder and CMO, ConnecTV
"It was indeed great fun to verbally spar in such good company! Bravo to Tracy for the awesome stage set-up, to Will for the fearless time-keeping and to my panel 'partners-in-crime' for their daring opinions! Looking forward to meeting again at the next TVOT show." -- Anne-Marie Roussel, Head of Acquisitions and Partnerships, Sharp Electronics
"Thanks again for inviting us to take part of this fantastically organized and overall awesome event." – Ofer Weintraub, CTO, Viacess-Orca
"Great show!" – Debbie Fitzgerald, Principal Architect, CableLabs
"Fantastic conference. The bar is raised." – Channing Dawson, Senior Advisor, Scripps Networks
"TVOT was a wonderful event. I'm only sorry I had not planned to stay for both days." – Lisa Farris, CEO, Get This
"Serious kudos to you on the agenda." – Jonathan Dakss, VP of Emerging Media Technology, NBC Universal
"Thanks for putting on such a terrific TVOT this year! The stellar talent you bring to the conference always means the conversations are timely and impactful. It's my favorite industry event, because the people who attend are the people who are actually doing strategic, innovative work in the field--it really feels effective. I'm looking forward to the NYC Intensive event this fall." – Kendall Doty, Executive Director of Digital Content and Cross-Platform Entertainment, The Hub
"It was a GREAT conference Tracy. What most impressed me was the diversity of the participants...You have brought together the entire value chain in one spot--which is very, very cool." -- Duane Varan, Chief Research Officer and Executive Director of the Disney Media & Advertising Lab, and Professor and Executive Director of the Audience Research Labs at Murdoch University
"As you know, I've been coming to the TVOT conference from the very beginning and I must say that somehow you and your team are able to make it a better and better experience with each successive year. It is always so jam-packed with vital, state-of-the-industry information that there is no other show like it. You consistently attract top industry players and put together powerful presentations and creative panel discussions. No one should miss it...I know I won't. Thank you, again, and keep up the great work!" – Michael Johnson, CEO/Executive Producer, EPICo and Industrial Strength Television, Inc.
"I attended my first TVOT last week, and what an amazing experience it was...truly one of the best events I have ever attended. The roster of speakers/panel participants was so comprehensive and engaging. I loved the flow of the program and certainly the attention to detail in the staging and environment. You mentioned during the opening address that this was the first time it was held in the round. That was great! It really provided an engaging and interactive experience (speaking of which, having the TVplus companion was just plain cool!). The art exhibit was such a bonus." – Scott Wallace, Marketing/Client Development, Interactive/Multiplatform TV
"Enjoyed the conference." – Russ Schafer, Senior Director, Yahoo! Connected TV
"Just a note to thank you for having me at your event. I heard that the entire event was a huge success." -- Tony Werner, CTO, Comcast
“Wow, what an amazing event you put on! Everything about TVOT was top notch; from the speakers and presenters, to details like food and stage sets. From the high quality (and quantity) of information presented, to the high-level industry players involved. The organization alone of the event was impressive, while the execution was superlative. Everything ran on-time and as smoothly as a well-oiled machine. Your team is to be highly commended as well. I cannot thank you enough for including me in the Social Media panel discussion. And the time you spent with me personally, introducing me to people and helping me spread the word about theatrics.com, was extremely generous. Thank you for welcoming myself and my company into the industry." – Tracy Evans, COO, Theatrics
"Thank you so much for including Digitalsmiths in this year's show (and for being so flexible with our panelist substitutions). John had a great experience participating on the panel, and the rest of our guys that attended the show were very impressed by the quality of the discussions and networking. You not only addressed the right topics, but you also had the right people there addressing them." -- Caitlin Hourigan, Marketing Manager, Digitalsmiths
"Thank you so much for allowing us to be part of your conference again this year. I really like the risks you take with content and format--and, you're successful doing so. I met some fascinating people." -- Nathan Shedroff, Program Chair, MBA in Design Strategy, California College of the Arts
"I loved your event! Some of the best presentation and discussion I have experienced in a while. Congratulations!!!" -- Ken Venturi, Chief Creative Officer, National Cinemedia
"I have to say your event just gets better and better. It was one of the best and most productive days I've had in a long while. Thanks for taking on the challenge of such an event." -- Tracy Geist, SVP of Business Development and Strategy, Americas, Civolution
"Rovi was very pleased to be involved with the NYC TVOT. Our team was very happy with the show, your staff was wonderful. We look forward to working with you again." – Marcy Browe, Marketing Manager, Rovi Corp.
"Really great job pulling together a conference that allowed an open discussion of many of the opportunities and challenges for our future." -- Robert Dandrea, Distinguished Engineer, National Engineering and Technical Operations, Comcast
"Thanks so much for an excellent conference. I have already had several QUALITY follow-ups as a result." – Kelly Moulton, VP North America, never.no
"Thanks for a terrific conference. I have to say I was overwhelmed by
the positive response to my presentation (and the presentations by all of the speakers in my section). I must have collected over 30 business cards. The content of the conference was so relevant to what we are doing at comScore." --Joan FitzGerald, VP of Television Sales and Business Development, comScore
"I wanted to let you know that me and my team from Donovan thought this was a terrific conference. Great content, people and venue." -- Harvey Kent, Chief Media Strategist, Mediaocean
"Once again you outdid yourself with your event in NYC. From topics to attendees, it was an excellent event full of great discussions and takeaways. Thank you for all that you did to make the event happen." -- Jen Soch, Managing Partner/Global Account Director, MEC
"Fabulous job with the show again this year!" -- Jane Clarke, Managing Director, CIMM
"A quick note to say what a brilliant show it was. Well done! As ever, really interesting people, great sessions and thoroughly enjoyable...I think you did a great job capturing the spirit of the moment." -- Jasper Smith, Founder and CEO, PlayJam
"Thanks again for the opportunity to participate in the conference. I
t was an excellent event, and I learned a lot from the participants." -- Justin Osofsky, Director of Platform Partnerships and Operations, Facebook
"Thought it was a great conference." -- Adam Cahan, CEO, IntoNow, a Yahoo! Company
"The show was incredible!" -- Vibha Rustagi, President and CEO, itaas
"Thanks for your great hospitality for including Jinni in your amazing event." -- Yosi Glick, CEO, Jinni
"I was most impressed with the quality of the conference. The stage set, art exhibit, audience quality and planning were amazing. Fantastic job." -- Gary Shapiro, President and CEO, Consumer Electronics Association
"It was a wonderful event--seems to get better each year." -- Brandon S. Brown, CEO, Zodiac Interactive
"Thanks, Tracy. You did a great job. The conference was darn impressive. We were happy to participate and support it." -- George Schweitzer, Chief Marketing Officer, CBS