[itvt] Presents...TVOT NYC 2014

26
Aug

[itvt] Presents...TVOT NYC 2014

  • East Coast "TV of Tomorrow Show" Event Will Feature over 100 Expert Speakers and Panelists; Hands-On Exhibits, Workshops and Master Classes; Unparalleled Opportunities for Networking and Deal-Making; [itvt]'s Popular Holiday Party; and Much, Much More
  • Show Will Take Place in a Spectacular New Location with World-Class Audio-Visual Capabilities: New York's Famous SVA Theatre
  • Tickets on Sale Now: Special Early-Bird and Group Rates Available

[itvt] is pleased to announce that TVOT NYC 2014, our fifth annual East Coast TV of Tomorrow Show (TVOT) event, will take place Tuesday, December 9th at New York's famous SVA Theatre (333 W. 23rd Street)--a new location that offers unparalleled 4K UHD audio-visual capabilities, as well as ample capacity to accommodate the show's ongoing growth. The Milton Glaser-designed facility, which is part of the School of Visual Arts, has been described as "the cultural center" of Manhattan's Chelsea neighborhood.

TVOT NYC packs all the excitement of our flagship TV of Tomorrow Show (spring 2015, San Francisco)--now in its ninth year--into a highly focused, dialog-driven, one-day "intensive." The show--which is carefully designed to encourage networking and deal-making--enables the pay-TV operators, consumer electronics manufacturers, social media companies, entrepreneurs and technologists who are building the TV platforms of tomorrow to engage in a productive exchange of ideas with the brands, broadcasters, networks, agencies, marketers, investors, producers/creators, developers, designers, storytellers and other stakeholders upon whom the success of those platforms depends. TVOT NYC consistently attracts a veritable "who's who" of the interactive TV, pay-TV, advertising and broadcasting/programming industries, and has been widely praised for offering a uniquely inspiring, rewarding and enjoyable experience, unlike any other tradeshow or conference.

As the end-of-year event-of-record for the interactive/advanced-TV industry, TVOT NYC 2014 will also provide attendees with their last, best opportunity to fully understand the significance of the many industry developments that have taken place in 2014, and to hone their strategic grasp of the key issues that will be shaping the industry in the New Year.

Web Site: http://www.thetvoftomorrowshow.com
Follow on Twitter: @tvotshow or @tswedlow

  • To find out more about discounted early-bird REGISTRATION (40% off if you purchase your ticket by September 10th!), click here
  • To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at swedlow@itvt.com or 415-824-5806. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs.
  • To find out more about holding a WORKSHOP/MASTER CLASS session at the show, where you can showcase your company's solutions and services--or its vision for the television of tomorrow--contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about SPEAKING opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • To view TESTIMONIALS from sponsors, exhibitors, speakers and attendees about our two most recent TV of Tomorrow Show events (The TV of Tomorrow Show 2014, June 10th-11th; and TVOT NYC 2013, December 10th), click here
  • For a video overview of The TV of Tomorrow Show 2014, click here
  • For a video overview of TVOT NYC 2013, click here
  • For a gallery of photos from The TV of Tomorrow Show 2014, click here
  • To explore the TV of Tomorrow Show Web site, click here
  • To discuss TVOT NYC 2014, or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the show), email us at swedlow@itvt.com



 

A DIFFERENT KIND OF EVENT...

While [itvt]'s TV of Tomorrow Show events feature an exhibit hall, keynotes and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:
 

  • They are the only industry events to focus on the production, delivery, user experience and business of interactive and advanced TV across multiple platforms and media (e.g. pay TV, smart TV, tablets, smartphones, OTT, social networks, VOD, game consoles, programming, advertising, tcommerce, transmedia "storyworlds," VR, wearables, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions and solutions.
  • The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The events' panel sessions are developed through an ongoing dialog with the readership of the [itvt] newsletter, allowing us to ensure that they are topical, timely and accurately reflect the interests and concerns of the industry.
  • The panel sessions are highly interactive, with debates, open mics, polls and other features designed to promote discussion.
  • The events also offer in-depth Workshop/Master Class sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The events feature innovative staging, designed to facilitate debate and communication between panelists and interaction with attendees.
  • The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as artists, performers, fashion designers, interactive storytellers, independent filmmakers, YouTube creators, and more.
  • Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.



 

THREE INTENSIVE TRACKS

TVOT NYC 2014 will be broadly organized into three tracks, featuring over 100 industry-expert speakers and panelists:
 

  • A Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive, social and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, OTT programmers, social media companies, UI/UX designers, application developers and other players that are currently implementing interactive and multiplatform television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • A Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new platforms, new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/social/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • A Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new interactive, social and advanced TV technologies, standards and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.

 

 

TICKETS

TVOT NYC 2014 is a limited-attendance event, so we strongly encourage you to register early. To purchase your tickets, click here.

  • Tickets are currently available at the special super-early-bird rate of $675. From September 10th through September 30th, they will be priced at $775; from October 1st through October 31st, they will be priced at $875; and from November 1st through December 9th, they will be priced at $1,075.
  • A special package that includes both a ticket to TVOT NYC Intensive and a ticket to the TV of Tomorrow Show 2015 in San Francisco is also available (representing a savings of up to $600 on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), as well as special rates for industry analysts, PR professionals, students and other qualified parties, contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806.

 

K.C. Estenson of CNN showing CNNx (their new iPad ITV app) for the first time at TVOT SF 2014

 

SPEAKERS

We are still accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among tradeshows, TVOT and TVOT NYC feature an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at swedlow@itvt.com or 415-824-5806, to discuss your proposal. Also, please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

 

 

SPONSORS

TVOT NYC 2014 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. As a sponsor, you also have such options as:

  • taking advantage of the SVA Theatre's advanced audio-visual capabilities to showcase your company's work on the show's main stages
  • organizing a Workshop/Master Class on your company's solutions or on an industry topic of importance to your company;
  • customer hospitality and demos or even;
  • co-locating your corporate event at the show.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company's specific communications needs.

If you would like to find out more about sponsoring TVOT NYC 2014, email us at swedlow@itvt.com or call 415-824-5806.

 

Premier Sponsor:  Adobe Primetime

 

EXHIBITORS

TVOT NYC 2014's exhibitor showcase will be located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at swedlow@itvt.com or 415-824-5806.

 

NAGRA's workshop on producing and designing an HTML5 interactive TV interface

 

ISSUES IN FOCUS  

The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the [itvt] newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT NYC 2014 include:

  • Reports from the field: How recent deployments of "TV Everywhere," interactive-TV/video programming and advertising, dynamic and addressable VOD advertising, tcommerce, programmatic ad-buying, social TV, second-screen companion experiences, connected-TV applications, TV placeshifting, programming-discovery technology, viewing-data and analytics services, transmedia programming, and other advanced-TV offerings are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms and services are attracting audiences and generating revenues today and how?   
  • The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
  • The potential of tcommerce--whether on cable systems, connected TV's, second-screen devices (mobile wallet, etc.) or social-media platforms--to revolutionize the economics of television and advertising.
  • The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
  • The recent consolidation in the second-screen/social-TV space: the reasons behind it and its implications for the industry as a whole.
  • Where is second-screen interactivity/social TV succeeding and where has it fallen short? What forms of programming and advertising are best complemented via interactivity on the second screen?
  • Understanding the respective roles now being played by Twitter and Facebook in the television and advertising spaces--what are those companies' TV goals, how likely are they to achieve them, and what do other social-TV companies need to do in order to survive and thrive alongside such powerful players?
  • Understanding the possible impact that other social media platforms, such as Pinterest, Snapchat, Reddit, could have on the television space.
  • Understanding the automatic content recognition (ACR) and second-screen ecosystems: What are the specialties and strengths of the various players, and what are their competitive, collaborative and economic relationships with one another and with other industry players?
  • The implications of the incorporation of ACR and other "intelligent" technologies into connected TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
  • Best practices for developing, producing, distributing, promoting and monetizing interactive TV content.  
  • The potential impact of Vine, Instagram Video and other "nano-video" platforms on programming and advertising.
  • Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, by the revitalization of longtail programming content, and by the emergence of related content as a key part of the television experience.
  • Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms.
  • US cable's Reference Design Kit (RDK) and its implications for the global pay-TV industry.
  • The significance of HTML5 and the Cloud for the television space.
  • The status of cable's transition to IP.
  • How questions of content discovery and navigation have become central to television's future.
  • The growing importance of metadata and related content to the TV experience.
  • The implications for the pay-TV industry of operators' increasing interest in such technologies and media as connected TV, live streaming, and TV placeshifting. How will pay-TV's embrace of OTT disrupt its established business, and what new opportunities will it make possible?
  • The emergence of connected-TV advertising and commerce.
  • The emergence of social-TV advertising and commerce.
  • The emergence of "virtual MSO's" and other content providers that are seeking to take advantage of TV delivery over the top; and the implications of this phenomenon for traditional TV content providers and operators.
  • How the possible demise of Net Neutrality could impact broadband SVOD providers, virtual MSO's and other OTT-delivered video services.
  • The emergence of personalized video experiences that draw on the viewer's social graph.
  • What the TV industry can learn from interactive online video advertising and commerce.
  • The emergence of the app--whether on connected-TV or second-screen platforms, or across both simultaneously--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as "TV Everywhere" and dynamic ad insertion for VOD will help operators defend against any threat it poses.
  • "Cord-shaving": The new ways in which consumers are configuring their TV experience, and how the pay-TV industry, broadcasters and other stakeholders can take advantage of consumers' evolving relationship with multichannel television.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K on TV user interface design.
  • The emergence of natural user interfaces: How gestural- and voice-control, touchscreen interfaces and other NUI's are reinventing the user experience of television.
  • The emerging importance of facial recognition technologies and their impact on TV interfaces, personalization and measurement.
  • Understanding international ITV markets: Advanced TV opportunities in Europe, Asia, Latin America and beyond.
  • The emergence of brands as providers of interactive-TV and video experiences in their own right.
  • The on-air incorporation of social media into sportscasts and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
  • The emergence of new forms of cross-platform storytelling ("transmedia")--how will transmedia find a mass audience, and how will it be monetized?
  • The centrality of sports as a driver of television innovation--and as a firewall against cord-cutting.
  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, hybrid pay-TV/OTT offerings, "cable-as-an-app," retransmission disputes, and more: The rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • How new advanced-TV technologies and trends are impacting local broadcasters and advertisers.
  • The real world as platform: The emergence of 360-degree immersive interactive TV experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.   
  • The diversification of the cable business: How will the emergence of new cable offerings such as managed home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
  • The increasingly importance of fan communities in the development, promotion and monetization of programming.
  • The evolving relationship between YouTube and its creators, the significance of the recent spate of acquisitions in the YouTube Multi-Channel Network (MCN) space, and of the ongoing attempts of the MCN's to reduce their reliance on YouTube.
  • Google Glass, wearable technology, cinematic virtual reality, augmented reality, near field communication, artificial intelligence, eBooks and more: Identifying the emerging technologies that could impact the television/video space going forward.
  • The relationship between smart TV and the second screen.
  • New technologies for collaborative editing of mobile video and their potential impact on the programming and advertising spaces.
  • The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
  • Cable without TV? Assessing the implications of Cablevision CEO, James Dolan's, recent prediction that "there could come a day" when cable eschews television in favor of broadband.
  • Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
  • Television's role in the "Internet of Things."
  • How best to conceptualize the oft-promised "gamification" of TV.   
  • The implications of the recent Supreme Court ruling against Aereo.
  • How to reconceptualize advertising campaigns so that they reach viewers whose attention is dispersed across multiple screens.
  • Understanding the emerging viewing habits of Millennials and Generation Z.

 

 

WHAT PEOPLE ARE SAYING ABOUT THE TV OF TOMORROW SHOW and TVOT NYC

 

Sherry Brennan
SVP, Distribution Strategy & Development
Fox Networks

"What a terrific conference you threw!  Once again, you get total raves from me.  I’m happy to help promote what is truly my favorite show of the circuit, and the place where I meet the best, most interesting and forward-thinking people in this space. Congratulations"

John Penney
CSO
Starz

"I really appreciate your having me as a speaker at TVOT. I look forward to helping you in any way I can in the quest to define/invent the future of media and entertainment!"

Geoff Katz
VP, Business Development and Marketing
Watchwith

"I wanted to congratulate you both - you did a great job on TVOT SF again this year. The crowd was large, exceptionally engaged and excited, you continue to bring new people into the interactive and multi platform discussion, the panel sessions were informative - not marketing fodder, keynotes brought illumination to the television discussion from new perspectives...and the HTML5 master class got rave reviews from a number of colleagues as well. As an exhibitor we had great opportunities to tell our story to prospects and connect with partners and customers. Sales-wise we generated quite a few solid leads. Also wanted to say the food was great…that ice cream rocked my world on Tuesday afternoon and the capper - winning the 14 year old Oban during ‘Final Jeopardy’ in the last session was big fun for me personally. Overall fantastic event. Everyone at Watchwith is so honored to be recognized in the 11th Annual Awards for Leadership in Interactive and Multiplatform Television. The entire Watchwith team is stoked…and it was great to see Zane recognized for his individual leadership in the industry. What a week! Thank you for including Watchwith. "

Ching-Wei Chen
Director, Developer Program
Gracenote

"Once again I just wanted to thank you for putting on such a great hackathon and show. We are proud to be a part of it, and look forward to the next one!"

Zane Vella
CEO
Watchwith

"It was another great TVOT, thank you for everything you do to make it possible."

Cindy Campbell
Product Manager, Emerging Technology
Turner

"Thanks for a fantastic conference.  This was my first time attending TVOT, and I found the sessions and networking opportunities to be very valuable. Thanks again for all your efforts. "

Ron Garfield
President
Pacific Media Advisors

"Thanks so much for the opportunity to be part of the TVOT conference. I thoroughly enjoyed myself not only as a panel participant, but as a conference attendee. I learned alot and hope you received positive feedback on our panel."

David Preisman
VP of Interactive TV
Showtime

"BTW, great show this year!!! "

Evette Vargas
Writer, Director, Producer, Digital Content Creator
Digital-Reign

"I am beyond humbled and honored by the standard of excellence you set with TVOT and with whom you are as a human being. Thank you again for inviting me to partake at your magnificent event."

Alexander Beach
Director, New Media Distribution
Scripps Networks Interactive

"I wanted to thank you for the opportunity to speak at TVOT yesterday. I feel that our panel was lively and informative and hope you felt the same"

Tomas Robertsson
Commercial Director
Deltatre USA

"Just wanted to send a quick note to say congrats and thanks for everything. The conference was great and I look forward to attending it next year. It was also great that we had a chance to meet in person, even if you were very busy."

JR Alaoui
Eyeris

"Congratulations on another great show! A lot of great feedback was shared from many of my friends who were speaking or attending the event."

Nikos Iatropoulos
CEO & Co-Founder
Lingospot

"We enjoyed being a part of TVOT in New York and are looking forward to continuing our involvement at the show in San Francisco."

Doug Kim
UX Architect
Turner

"I wanted to thank you for this years’ TVOT. For someone who loves TV, design and the future, I am delighted to have discovered your tribe. I hope it all came together the way you planned. I personally had an excellent experience. Thanks again for TVOT this year!  It was awesome."

Maya Zuckerman
Founder, Producer & Creative Technologist
TransmediaSF

"I am still beaming from this week - between the Hackathon and TVOT - amazing, so well produced down to the detail. Absolutely phenomenal!"

Jeff Brooks
Senior Social Media Strategist & Community Manager
Sustain Digital

"I just wanted to pass along my compliments. Lunch was so good yesterday, I actually called my wife to let her know. Again, today, amazing. Absolutely amazing food. So good, I was thinking about lunch on my way into the conference today."

Rentrak Marketing Spokesperson

"I just wanted to drop you a note thanking you for another great show! Our whole team had a great time and really enjoyed the terrific panels"

Alexandra Levy
Partner
Wit Strategy

"Rajeev really enjoyed the event yesterday. He had a really good time and thought the event was very well-organized. He also said that he’d be interested in doing it again. He thought the audience was very relevant, too"

John Gilles
Director
Code & Theory

"Thanks for a great show! Best one ever"