ANNOUNCING THE SCHEDULE OF SESSIONS FOR THE TV OF TOMORROW SHOW 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

[itvt] is pleased to announce the schedule of sessions for the eight annual TV of Tomorrow Show (June 10th-11th at the Yerba Buena Center for the Arts in San Francisco).

Tickets to TVOT 2014 (priced at $1,275) are still available for purchase here.

Eventbrite - The TV of Tomorrow Show 2014

We advise purchasing your tickets as soon as possible.

Please note that:

The official Twitter hashtags of the show are #TVOTSF14 or #TVOTSF2014, and the official Twitter account is @TVOTshow.

We will be announcing more details about a number of TVOT 2014 panels and keynotes in upcoming issues of the [itvt] newsletter.

 

 

SCHEDULE OF EVENTS FOR TUESDAY, JUNE 10TH

 

7:30-8:15AM

Forum Room and Lobby

Registration, Breakfast, Schmoozing and Networking

 

 

8:15-8:25AM

Forum Room

Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]

 

 

8:25-8:45AM

Forum Room

Opening Presentation

We will be announcing more details about this opening presentation by Tamara Gaffney, Principal Analyst, Adobe Digital Index, in an upcoming issue of the [itvt] newsletter.

 

 

8:45-9:35AM

Forum Room

TV Everywhere: Ready to Break Out?

According to a new research report from NPD Group, around 21% of pay-TV customers are now using TV Everywhere services at least once a month--a figure which, while somewhat encouraging when compared to statistics from just last year, shows that TVE still has a long way to go before it can be considered a truly popular medium and its roll-out judged an unqualified success.

This session will explore what the various TV Everywhere stakeholders--pay-TV operators, programmers and technology providers, as well as the industry organizations that represent them--can do to accelerate TVE's uptake and usage; and will also attempt to identify and assess new monetization models that will likely evolve as TVE services become more widely used and programmers and operators increase the amount of live and on-demand programming available across platforms. Questions to be addressed include: How can the authentication process be simplified or even--at least from the perspective of the pay-TV subscriber--be completely eliminated? How can the viewing experience be improved and enhanced--for example through personalization technologies and deeper social media integration--so as to encourage more engagement with content, longer viewing sessions and viral promotion of TVE services? What infrastructural considerations need to be in place to ensure broader availability of live TVE programming? How are broadcasters planning to improve tracking and analysis of cross-platform TV viewing? What technical and business issues are holding up the wider deployment of dynamic ad insertion for TVE? What options are available for incorporating advertising into the apps through which TVE is delivered? And how important to the future of TVE are industry initiatives such as CTAM's newly published "UX Recommendations"? Panelists include:

  • Angie Britt, VP of Advanced Products, CTAM
  • Scott Brown, SVP of Strategic Relations, Nielsen
  • Colin Dixon, Owner and Principal Analyst, nScreenMedia (Moderator)
  • Chris Falkner, SVP of Advanced TV for NBC Broadcasting, NBCUniversal
  • J.R. Grant, VP of Product and Technology, Digital Media, Disney/ABC Television Group
  • Jeremy Helfand, VP of Adobe Primetime, Adobe
  • Hilary Perchard, VP of Business Development, BSkyB

 

 

8:45-9:35AM

Screening Room

The City as a Platform

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:

  • Fabian Birgfeld, Director, W12 Studios
  • Don Dulchinos, President, Smart Home and Away
  • Melanie Nutter, Principal, Nutter Consulting

 

9:35-10:15AM

Forum Room

Keynote/Q&A: Matt Strauss, SVP and General Manager of Video Services at Comcast Cable

In this keynote session, Matt Strauss, the executive responsible for all aspects of Comcast's video business, will answer attendees' questions about such topics as Comcast's X1 platform and the future of the viewing experience, the evolution of TV Everywhere, how VOD is impacting the television ecosystem, and much more.

 

 

9:35-10:15AM

Screening Room

Branded Entertainment and the Future of Programming

Are agencies and brands becoming the new studios and production companies? With a direct line to the consumer and with sophisticated tools at their disposal that are beyond the reach of most networks--including stores of Big Data, expertise at analysis, and a mastery of messaging across multiple platforms--how are these new power players changing the way content is being developed and stories are being told? Who is breaking barriers and what does it take for brands to play in the content space?

Among the topics this session will explore: 1) Brand success stories--the art of storytelling across multiple platforms. 2) Ad or Entertainment? Where's the line? 3) Playing to the smallest screen--engaging the customer on the smartphone. 4) Monetization and funding--how does branded content shift the agency/network paradigm? 5) Consumer engagement--how does Big Data shape the creative? Panelists include:

  • Peter Caban, Partner, Mekanism
  • Alison Green, [itvt] (Moderator)
  • Harry Kargman, CEO, Kargo
  • Melissa Matthews, Director of Strategic Planning, BrandArc

 

 

10:15-10:30AM

Schmoozing and Networking Break, Sponsored by Breakaway Communications

 

 

10:30-11:20AM

Forum Room

Still Not Dead? Debating the Future of Pay-TV

Moderated by Alan Wolk, Global Lead Analyst at Piksel, and taking off from the ideas expounded in his widely disseminated--and controversial--slide deck, "Still Not Dead: 7 Myths about the Current State of the TV Industry Debunked," this session will feature two teams of prominent television experts with opposing views on the so-called "cord-cutting" phenomenon, engaged in a lively debate on the future of pay-TV. Audience participation in the debate will be strongly encouraged! Panelists include:

  • Mark Ely, CEO, Simple.tv
  • Janko Roettgers, Senior Writer, GigaOm
  • Seth Shapiro, Principal, New Amsterdam Media/Governor, Television Academy Interactive Media Peer Group
  • Ashley Swartz, CEO, Furious Minds
  • Hardie Tankersley, VP of Digital Product, Platforms and Innovation, Fox Broadcasting
  • Jeremy Toeman, President, Dijit (a subsidiary of Viggle)
  • Alan Wolk, Global Lead Analyst, Piksel (Moderator)

 

 

10:30-11:20AM

Screening Room

The TV of Tomorrow and the Law

This session, which features a panel of prominent lawyers from the worlds of consumer electronics, cable, entertainment law, patent law, public advocacy and beyond, will identify and discuss the most pressing legal issues facing the advanced-TV industry today--as well as bring to light some of the issues that could emerge to challenge the industry tomorrow. Possible topics of discussion include the FCC's controversial new approach to Net Neutrality, how to counter so-called "patent trolls" while protecting legitimate intellectual property rights, the significance of the Supreme Court's pending ruling on the litigation between Aereo and major US broadcasters, privacy rights in the era of Big Data, IP rights around content on advanced-TV applications, and more. Panelists include:

  • Jud Cary, VP of Technology Policy and Deputy General Counsel, CableLabs
  • Kevin Jakel, CEO, Unified Patents
  • Darrell D. Miller, Chair of the Entertainment Law Department, Fox Rothschild
  • Matt Zinn, General Counsel and Chief Privacy Officer, TiVo
  • Additional panelists to be announced soon

 

 

11:20-11:55AM

Forum Room

Keynote/Q&A: Peter Tortorici, CEO of GroupM Entertainment

Peter Tortorici's illustrious television career has included stints as President of CBS Entertainment (where he was instrumental in developing such seminal shows as "Northern Exposure," "Murphy Brown," and "Chicago Hope," and helped the network achieve #1 status in primetime, daytime and late-night schedules for three consecutive seasons), as Executive Producer at Casey-Werner Co. (where he oversaw production of such shows as "3rd Rock from the Sun," and launched the company's first online initiatives), as President and CEO of Telemundo (where he supervised the network's relaunch on behalf of Sony and Liberty Media), as an independent producer (of such primetime shows as "Body & Soul" on Pax TV and "Significant Others" on Bravo), and as founder of Mindshare Entertainment and other entertainment practices for all of GroupM's agencies worldwide. He currently serves as CEO of GroupM Entertainment, leading GroupM's content production, financing and distribution initiatives around the world.

In this keynote Q&A with Tom Dotan of The Information, Tortorici will draw on his extensive experience in all aspects of the television programming business to answer questions about the historic changes currently impacting that business and to share his insights into how television content is likely to evolve going forward.

 

 

11:20-11:55AM
Screening Room
Shifting Alliances: The Strategic Battlefield Shaping TV, Cable, OTT and Broadband

In this session--produced in partnership with the Television Academy's Interactive Media Peer Group--Emmy Award winner, author, speaker and USC professor, Seth Shapiro, will discuss the real numbers and disruptive trends shaping the future of TV content and distribution. Topics of discussion will include: the DirecTV-AT&T and Comcast-Time Warner Cable mergers, the peering deal between Comcast and Netflix, the future of the bundle, and much more.

 

 

11:55AM-12:55PM

Lunch, Schmoozing and Networking

 

 

12:20-12:55PM

Forum Room

Presentation of the 11th Annual Awards for Leadership in Interactive and Multiplatform Television

 

 

12:55-1:30PM

Forum Room

Keynote/Q&A: Kenneth "KC" Estenson, SVP and General Manager of CNN Digital

In this keynote session, Kenneth "KC" Estenson, SVP and General Manager of CNN Digital, will talk about CNNx, CNN's next-generation TV Everywhere product, which is billed by the company as giving viewers "unprecedented control" over their TV news experience. Estenson will demo CNNx and discuss the possibilities for building interactive capability into television broadcasts on a large scale. He will also give a peek into what's next for CNNx and TV Everywhere at CNN. Following his presentation, Estenson will engage in a Q&A session with TVOT attendees.

 

 

12:55-1:30PM

Screening Room

Women with Opinions

These women are changing the face of the TV of Tomorrow. Hear their perspective on what's broke, how to fix it, and where they are making the biggest impact. These ladies run with the boys, and can talk like sailors. They are not afraid to tell you what they think, and even less afraid for you to ask. See what the future of our industry looks like through a very stylish pair of glasses and in 3-inch heels. Panelists include:

  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Ashley Swartz, CEO, Furious Minds (Moderator)
  • Additional panelist to be announced soon.

 

 

1:30-2:30PM
Forum Room
Triple-Play: Canoe, Collective, MPP Global Solutions

This session will feature three short presentations on new technologies, solutions and techniques that have the potential to impact the TV of Tomorrow:

Tuning In and Churning Out: Using Big Data To Maximize Retention

This presentation by Paul Johnson, CEO of MPP Global Solutions, will reveal and analyze some surprising churn statistics from leading brands in the media and entertainment sectors in general. The presentation will outline the challenges presented by customer churn and explain how Big Data is making possible new tools and techniques that can overcome those challenges. Topics that will be covered include: the impact of churn on the VOD landscape, the Big Data Engine, highly targeted marketing, dynamic pricing, predictive pricing, predictive churn, win-back campaigns, and more.

How Online Audience Targeting Is Powering TV Buying

What if a brand could tell which television shows consumers who are currently in-market for its products and services are watching now? The implications are astounding. In a $70 billion market, making TV buys even 10% more efficient could drive billions in savings for advertisers. With 78% of US consumers searching and researching products online before they purchase, brands are leveraging the digital footprint of consumers more than ever. However, until recently there has been little focus on linking digital intelligence to television. In this presentation, Justin Evans, Chief Strategy Officer at Collective, will explain how the company's new TV analytics tool can tap in-market data from online screens to determine which networks and shows advertisers should buy in order to reach their consumers on the most dominant screen.

Breaking News from Canoe

Chris Pizzurro, Head of Product, Sales and Marketing at Canoe, and Canoe Distinguished Engineer, Jason Canney, will make a news announcement about how Canoe is addressing consumer VOD viewing behavior within the home.

 

 

1:30-2:30PM

Screening Room

Connected TV's Role in the Internet of Screens

Existing linear content and advertising monetization models are being ported (some might say "shoveled") onto the tens of millions of new-generation connected TV's being sold globally. But what if there was more to it than that? An always-on/always-connected HD display in the home is no less a part of the Internet of Things than a connected car's in-dash video display. But very little critical thinking has been surfaced to reveal inclusive new models that see the TV as an equal or value-added role player across personal screens--connecting and orchestrating the dots of multiscreen messaging, mobile marketing and branded digital storytelling to form a "life-in-sync" reality across the ecosystem. Our panel of mobile, metadata and content thinkers/builders will bring their user and brand engagement war stories to the mix of what promises to be a lively conversation with an eye toward what's possible: More than business-as-usual. Panelists include:

  • Chris Cukor, Head of Business Development, LG Silicon Valley Lab
  • Brent Hieggelke, CMO, Urban Airship
  • Will Kreth, [itvt] (Moderator)
  • Alan Queen, Senior Director of Innovation, Multiscreen Innovation Team, Samsung
  • Rajesh Rao, VP of Product Development, mPortal
  • Zane Vella, CEO, Watchwith
  • Doron Wesly, Head of Market Strategy, Tremor Video

 

 

2:30-3:20PM

Forum Room

An Infrastructure for Innovation: New Developments in Pay-TV Technology

This session will identify the most significant innovations currently taking place in the technological infrastructure of pay-TV; examine how these innovations are addressing the challenges posed by operators' legacy infrastructure; and explore the new television experiences that they have the potential to enable. It will also explore how successfully pay-TV is embracing advanced-TV innovations that have originated elsewhere. Topics to be discussed, among many others, include the significance of the cable RDK; the potential of HTML5; the migration from QAM to IP; the evolving relationship between the pay-TV and consumer electronics industries; the role of cloud-based technologies; how to prepare pay-TV platforms for 4K Ultra HD; and how best to support pay-TV's move into multiplatform delivery. Panelists will also share their thoughts on how pay-TV is likely to evolve over the next five years and beyond, and what new technology requirements its evolution will give rise to. Panelists include:

  • Ronald Brockmann, CTO, ActiveVideo
  • Brandon Brown, CEO, Zodiac
  • Susan Crouse, Director of Product Management, Alticast
  • Colin Dixon, Owner and Principal Analyst, nScreenMedia (Moderator)
  • Julien Signes, CEO, Envivio
  • Ofer Weintraub, EVP of Innovation, Viaccess-Orca
  • Robin Wilson, VP of Business Development, Nagra

 

 

2:30-3:20PM

Screening Room

The Future of the Second Screen

There is no question that the past year has been a turbulent one for social TV and the second screen, with significant industry consolidation having taken place, and with some early models for how second-screen experiences should work having been more-or-less abandoned--leading at least one prominent technology journalist to proclaim that "Social TV Is Dead." Nevertheless, social-media giants Twitter and Facebook are making no secret of the fact that they consider social TV to be a very important part of their future, and have been putting their money where their mouths are--buying up several companies in the space and continuing to roll out new social-TV solutions. And broadcasters, such as Fox, Bravo and Oxygen, are still regularly offering innovative second-screen experiences around their programming, with apparent success.

This session will bring together prominent figures from the world of social TV and the second screen to examine what has been learned over the course of the past year and to predict the future of this field. Questions to be addressed include: Which ideas about social TV and the second screen have been proven wrong and which are showing promise? What role will smaller second-screen/social-TV companies play alongside the social-media giants, Twitter and Facebook? What roles will first and second screens play respectively in social TV implementations going forward? And what new platforms and technologies are likely to drive innovation in the social-TV and second-screen spaces in the future? Panelists include:

  • Jason George, CEO, Telescope
  • Jared Goldsmith, VP of Digital Marketing, NBC Universal
  • Anthony Rose, CTO, Beamly (Moderator)
  • Anne-Marie Roussel, Co-Founder, SeeSpace
  • Jeremy Toeman, President, Dijit (a subsidiary of Viggle)

 

 

3:20-3:35PM

Schmoozing and Networking Break, Sponsored by Breakaway Communications

 

 

3:35-4:30PM

Forum Room

Finding and Engaging Audiences in an Era of Dispersion and Distraction

TV audiences are increasingly dispersed across platforms and--in a development that arguably poses a bigger threat to traditional advertising than DVR ad-skipping could ever hope to--when viewers are watching TV on the first screen, they are increasingly engaged in "media multitasking"--accessing unrelated content on the second screen, and thus easily distracted away from advertising messages.

This session will explore how advertisers can use analytics, Big Data and a cross-platform approach in order to understand, reach and, as it were, reassemble today's dispersed audiences. It will also examine how they can counter media multitasking by combining data about the audience they are targeting with metadata and related content, in order to devise cross-platform, and even personalized, campaigns that re-engage distracted second-screeners. A major focus of the session will be to explore how the various players that are developing solutions for finding and engaging audiences can collaborate to make those solutions more effective. Panelists include:

  • Avi Brown, Chief Digital Officer, Extreme Reach
  • Adam Harris, VP of Product Strategy, Collective
  • Travis Hockersmith, VP of Client Strategy, YuMe
  • Nikos Iatropoulos, CEO, Lingospot
  • Akhil Parekh, Business Development Director, Data Analytics, Rovi
  • Rachel Payne, CEO & Founder, FEM Inc.
  • Chris Pizzurro, Head of Product, Sales and Marketing, Canoe (Moderator)
  • Juan M. Rowland, Director of Innovation and Special Projects, TV Azteca

 

 

3:35-4:30PM

Screening Room

A Screen on Your Head: Wearable Technology and the Future of Video

A flurry of wearable technologies are coming to market: biometric trackers, smart watches, smart eyewear, and even connected tattoos and contact lenses. By redefining, yet again, our understanding of a screen, the wearable market promises to impact the multiscreen ecosystem (what we used to call "television") in the short range, and makes tangible some of the most visionary applications from science fiction. With screens on our heads, for example, we can augment our field of vision with data overlays. With virtual reality systems, the user becomes immersed in a rendered reality.

As the market evolves, we are learning what functions and applications seem uniquely suited for head-mounted optical systems, such as hands-free professional activities like medicine, sensor-rich tracking of position in space, heightened connectedness with apps and communications tools and, of course, the sensitive question of video and image capture, facial recognition, and other functions which have generated most of the news as Google Glass moves into the public sphere.

This session will look at a range of wearable technologies and applications, and then explore with leaders in the space how they think these new systems might disrupt our media ecosystem of video, communications, gaming, interactivity and allied arts. Panelists include:

  • Jens Christensen, CEO, Jaunt
  • Nick DeMartino, Nick DeMartino Consulting (Co-Moderator)
  • Adriano Farano, CEO, Watchup
  • Shawn Hardin, CEO Mind Pirate
  • Maya Zuckerman, Founder, Transmedia SF (Co-Moderator)
  • Additional panelists to be announced soon

 

 

3:35-4:30PM

YAAW Room

Masterclass: How to Build Amazing User Interfaces and Apps Using HTML5

The future TV landscape, and in particular 4K Ultra HD, is opening up a wealth of opportunities for user interface and applications development. The virtually unlimited canvas of 4K TV makes it a developer's dream that pushes HTML5 to its limits and makes it highly effective for the TV environment. How do you use all that space and organize the content? How can the consumer navigate and find what to watch? How do apps fit into the overall user experience? What new capabilities can be created thanks to the screen's sheer size and the use of HTML5?

In this Masterclass, presented by the NAGRA UEX Studio, the audience will get the answers to these questions and more, while learning about how to leverage the 4K TV screen to create a stunning UI that takes advantage of all that the screen has to offer. They will also learn about the challenges the team faced in creating the first model UI for 4K TV, Gravity Ultra, from both a design and technological standpoint, until it premiered at the 2013 IBC show in Amsterdam. The team has been working on their next iteration ever since!

The 4K Ultra HD User Interface and User Experience is not just about rescaling HD and tidying up tired old SD or HD interfaces, EPG's and pop-ups--it is about looking at the Ultra HD screen real estate, the resolution and big-screen format in a different way, in order to create a complementary and visually stunning "wow factor" that goes beyond Ultra HD video.

The underlying power of the format means that a user interface (UI) can incorporate features that have simply been impossible before, such as a wide range of social-TV applications like the "Buzz" app. "Buzz" harnesses the power of social media like Twitter, with "What's Trending" and Chat features, and combines with a mosaic of audiovisual content only possible on a 4K screen.

Attendees will leave the workshop with a deeper understanding of how 4K will affect and impact the user experience. They will gain insight into how service providers and developers alike can make the most of the increased resolution and screen size to enable users to interact more naturally with the screen while providing an unparalleled and immersive viewing experience that blends together ease of search and navigation, social integration and all types of media that matter to the viewer. The Masterclass will be presented by Alex Fishman and Isaac Chellin from the NAGRA UEX Studio. Presenters include:

  • Alex Fishman, Director of User Experience, NAGRA UEX Studio
  • Isaac Chellin, User Experience Engineer, NAGRA UEX Studio

 

 

4:30-5:20PM

Forum Room

The Evolving Role of the Video Storyteller in an Interactive, Multiplatform World

This session will bring together award-winning directors and producers--specializing in both interactive and linear content--as well as a provider of an interactive-video creation platform, in order to explore the current status and the future evolution of video-based storytelling in an increasingly interactive and multiplatform media world--and also to examine how traditional notions of creativity are being challenged by the emergence of interactive video.

Panelists will address such questions as: How can directors--who have traditionally been viewed as all-controlling auteurs--create storyworlds that are dispersed across platforms, that cede control to audiences, and that even embrace those audiences as co-creators, while nevertheless maintaining their own creative vision? While music video has certainly proven to be a fertile area for interactive creativity, in what other video genres are we likely to see more interactivity going forward? How hard is it to get backing for interactive video projects--and are those projects delivering ROI? How difficult is it for directors and other creatives to make the transition from linear to interactive video storytelling? And which new technologies--including, among others, virtual reality, augmented reality and wearable computers--are likely to drive future innovation in interactive video? Panelists include:

  • Thomas Benski, CEO, Pulse Films
  • Erick Schonfeld, Co-Founder, Touchcast
  • Marc Smolowitz, Director ("Trembling Before G_d," "The Power of Two," "The Weather Underground")
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
  • Jason Trucco, Director (Interactive Music Videos for Macy Gray, Queens of the Stone Age, etc.)
  • Evette Vargas, Director ("Dark Prophet")

 

 

4:30-5:20PM

Screening Room

Beyond TV Everywhere: How "Server-to-Screen" Strategies Prepare Content Owners for the Future of Distribution

This session will 1) outline how media/entertainment/publishing companies can now take control of their video distribution by setting up their own server-to-screen (S2S) media ecosystems; and 2) explore the potential consequences of this comparatively new development.

While the big, third-party S2S ecosystems (including those of Netflix, Apple, Amazon, Google and Microsoft) have huge reach and obviously won't be going away anytime soon, setting up an S2S ecosystem of their own allows organizations to be more agile and to retain more revenue as business conditions change and technologies emerge. Regaining control over their media supply chain is especially important to these organizations as they are facing more competition, increased distribution complexity, and downward pressure on margins.

While options for creating and operating S2S ecosystems have historically been too expensive, incomplete and complex for most content creators and owners to handle, in the last 24 months "owned" (whether self-hosted, SaaS or PaaS) S2S ecosystems have not only become significantly less expensive to set up and operate, but they are also now enabling content owners to deploy multiple, concurrent business models, allowing them the flexibility to move where the puck is going.

In addition to exploring such issues as what an S2S ecosystem looks like today; why there's no true "end-to-end" solution (and why that's a good thing); and what are the key elements and pitfalls of setting up your own S2S ecosystem, this session will examine the ways in which S2S ecosystems are poised to have a dramatic impact on the way the media and entertainment business works. Panelists include:

  • Malachi Bierstein, SVP of Sales and Marketing, Saffron Digital
  • Martin Focazio, Managing Director, Strategic Services, EPAM (Moderator)
  • Hillary Henderson, Director of Product Management, Clearleap
  • Shaun Koiner, Chief Product Officer, Sporting News Media
  • Kelash Kumar, Group Product Manager, Adobe Primetime
  • Paul Marcum, Global Head of Digital Video, Bloomberg
  • Matt Smith, Chief Evangelist, Anvato

 

5:20-6:00PM

Forum Room

Live Judging of the tvot^ Hackathon 2014 Finalists

The finalists of the tvot^ Hackathon 2014--which will take place June 7th-8th at the offices of SPUR--will demonstrate their hacks before a panel of judges. At stake will be a $6,000 Grand Prize, sponsored by Gracenote. The hacks will be judged in accordance with the following criteria:
 

  • Innovation: Does the hack embody a new and original idea and does it present a bold and exciting vision of the TV of Tomorrow?
  • Execution: Is the hack, as presented, a complete implementation of its concept? Is the presentation well-prepared with a compelling storyline/pitch?
  • Market Potential: Does the hack solve a real problem in the marketplace, and does it have a promising business model?
  • Use of Sponsor API's: Does the hack make creative use of one or more sponsor API's?

The TVOT Hackathon is sponsored by Gracenote (grand prize/organizational sponsor) National Geographic Channels (exclusive content sponsor), DirecTV, Boxfish, Nuance, Peel, Brightcove, Mashery, Founders Space and TransmediaSF.

 

6:00-7:30PM

Lobby

Cocktail Reception, Sponsored by Rentrak

 

 

 

SCHEDULE OF EVENTS FOR WEDNESDAY, JUNE 11TH

 

7:30-8:15AM

Forum Room and Lobby

Registration, Breakfast, Schmoozing and Networking

 

 

8:15-8:25AM
Forum Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]
 
 
8:25-9:15AM

Forum Room

T-Commerce and the T-Consumer

This session will identify the most important lessons to be learned from recent deployments of television commerce, and highlight innovations that promise to invigorate and expand the space in the near future: Among other things, it will feature the unveiling of a significant new t-commerce solution. Focusing on the relationship with the viewer/consumer, panelists will explore multiple facets of the t-commerce space, including new technologies and best practices for selling both physical and digital products across first and second screens.

Questions to be addressed include: What options are available for managing the relationship with the customer and improving the customer experience? What kinds of products--whether physical or digital--are proving most popular with t-consumers and why--and when, why and how are t-consumers most likely to make purchases? How to effectively market and package digital content as a sellable product? How to use Big Data and related content/metadata/recommendations to generate sales opportunities? What are the most difficult challenges at the t-commerce backend, and how are they being resolved? How significant will smart/connected TV be to the future of t-commerce? How to develop t-commerce strategies that make effective use of the fact that television is an increasingly multiplatform medium--and how do such strategies ensure that the second screen works seamlessly with the first? Panelists include:

  •  Clayton Banks, CEO, EmberMedia (Moderator)
  •  James Field, Head of Ecosystem Engagement, Cisco
  •  Gabe Greenberg, EVP and Chief Strategy Officer, Delivery Agent
  •  Paul Johnson, CEO, MPP Global
  • Shawn Patrick, CMO, Zample

 

 

8:25-9:15AM

Screening Room

Millennials and Post-Millennials: How Younger Viewers Are Driving TV's Future

This session will draw on new research in order to gain insight into how--and how radically--the TV- and video-viewing habits of Millennials and Post-Millennials differ from those of the television audience at large. Panelists will examine how the imperative of catering to the evolving viewing behavior and content preferences of younger audiences is likely to impact programming formats, advertising, and TV/video user experiences and interfaces going forward. They will also explore the ways in which broadcasters, programmers, advertisers and other stakeholders are already using interactive/multiplatform/social TV and other TV/video innovations to engage Millennials and Post-Millennials, and will assess how successful these efforts have proven to date. Panelists include:

  • Mike Bloxham, VP of National TV and Video, Frank N. Magid Associates (Moderator)
  • Carmen Bryant, Director of Integrated Media Research, NBCUniversal
  • Ed Haslam, SVP, Marketing, YuMe
  • Jake Katz, VP of Audience Insights and Strategy, REVOLT TV
  • Brandon Eatros, CEO, Yidio
  • Marios Stylianou, VP of Marketing and Business Development, Boxfish

 

 

9:15-10:10AM

Forum Room

Live Sports: Justifying the Investment in Innovation

This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?

Questions to be addressed include: What are the strategic considerations behind offering live, streaming coverage of major sporting events free of charge vs. on an authenticated basis? How to use social media to make live sports coverage viral? In light of the fact that data and statistics have always been a crucially important element of sports, how best to incorporate them into the live-TV experience? How will new Ultra High Definition display technology impact how live sports are presented to the viewer--will it allow for richer user experiences with more on-screen enhancements? Which interactive and social enhancements are best suited for the first screen and which for the second? What new technologies are emerging to enable customization of the live sports-viewing experience? How--since sports fans are often following multiple games at once--can search technologies allow them to keep abreast of developments in other games than the one they are watching? How successful to date has multiplatform, interactive, live sports coverage proved at delivering ROI for broadcasters--and how can it improve its performance going forward? Panelists include:

  • Mike Folgner, CEO, SnappyTV
  • Chris Kuhrt, ITV Product Manager, Dish Network
  • Christy Martin, Chief Technical Advisor, ThinkAnalytics
  • Robert Pace, Chief Business Officer, OneTwoSee
  • Tomas Robertsson, Commercial Director, deltatre USA
  • Peter Scott, VP of Emerging Media, Turner Sports (Moderator)

 

 

9:15-10:10AM

Screening Room

The Maturation of the YouTube Economy

This session will explore recent developments impacting Multi-Channel Networks (MCN's) and other elements of the secondary economy which has emerged to take advantage of the explosion of video creativity that has been enabled by YouTube and its community of creators--at a time when that economy appears to be maturing, attracting significant interest and investment from established media companies.

A panel that brings together representatives of YouTube MCN's, companies that are offering new solutions for monetizing YouTube content, and the creator community itself will address such questions as: Why has there been so much consolidation/acquisition in the YouTube MCN space over the past few months--what potential opportunities are driving big players such as Disney, Dreamworks Animation, ProSiebenSat.1, and Time Warner to seek entry into this market? Why are some MCN's starting to look beyond YouTube for distribution and revenue, and establishing their own video sites? Why are MCN's increasingly specializing in specific genres of content? How significant a development is the establishment of the Global Online Video Association (GOVA), an industry body for YouTube MCN's? And, in light of the widely acknowledged difficulties of building an advertising business on YouTube, what new solutions are emerging to make YouTube advertising more effective and to enable YouTube creators to monetize their work via other means? Panelists include:

  • Brendan Burch, CEO, 6 Point Harness
  • Rafi Mamalian, EVP of Sales, Collective Digital Studio
  • Seth Shapiro, Principal, New Amsterdam Media/Governor, Television Academy Interactive Media Peer Group (Moderator)
  • Jody Simon, Partner/Entertainment Department Production Practice Chair, Fox Rothschild
  • Allison Stern, GM of Media Solutions, Tubular Labs
  • Frank Stinton, CEO, Beachfront Media
  • Jamie Wilkinson, CEO, VHX
 
 
9:15-10:10AM

YAAW Room

Masterclass: How to Build Amazing User Interfaces and Apps Using HTML5

The future TV landscape, and in particular 4K Ultra HD, is opening up a wealth of opportunities for user interface and applications development. The virtually unlimited canvas of 4K TV makes it a developer's dream that pushes HTML5 to its limits and makes it highly effective for the TV environment. How do you use all that space and organize the content? How can the consumer navigate and find what to watch? How do apps fit into the overall user experience? What new capabilities can be created thanks to the screen's sheer size and the use of HTML5?

In this Masterclass, presented by the NAGRA UEX Studio, the audience will get the answers to these questions and more, while learning about how to leverage the 4K TV screen to create a stunning UI that takes advantage of all that the screen has to offer. They will also learn about the challenges the team faced in creating the first model UI for 4K TV, Gravity Ultra, from both a design and technological standpoint, until it premiered at the 2013 IBC show in Amsterdam. The team has been working on their next iteration ever since!

The 4K Ultra HD User Interface and User Experience is not just about rescaling HD and tidying up tired old SD or HD interfaces, EPG's and pop-ups--it is about looking at the Ultra HD screen real estate, the resolution and big-screen format in a different way, in order to create a complementary and visually stunning "wow factor" that goes beyond Ultra HD video.

The underlying power of the format means that a user interface (UI) can incorporate features that have simply been impossible before, such as a wide range of social-TV applications like the "Buzz" app. "Buzz" harnesses the power of social media like Twitter, with "What's Trending" and Chat features, and combines with a mosaic of audiovisual content only possible on a 4K screen.

Attendees will leave the workshop with a deeper understanding of how 4K will affect and impact the user experience. They will gain insight into how service providers and developers alike can make the most of the increased resolution and screen size to enable users to interact more naturally with the screen while providing an unparalleled and immersive viewing experience that blends together ease of search and navigation, social integration and all types of media that matter to the viewer. The Masterclass will be presented by:

  • Isaac Chellin, User Experience Engineer, NAGRA UEX Studio
  • Alex Fishman, Director of User Experience, NAGRA UEX Studio
 

 

10:10-10:25AM

Schmoozing and Networking Break, Sponsored by Breakaway Communications

 

 

10:25-11:20AM

Forum Room

The Virtual MSO

For years the MSO's wouldn't play in each others' sandboxes. It was just too expensive to build a second physical plant, and the big guys didn't want to be limited to anything less than 100% market share. Then a few smaller guys (like Wide Open West and Knology) started overbuilding, along with DirecTV and Dish, then Verizon and AT&T. The 100% market share in a local market was a historical artifact.

So in the same way as operators tested, and eventually proved, the viability of over-building, they have proved the viability of OTT delivery of a full package of television channels--they just used wire (or satellite delivery) instead of broadband.

This year we will see larger operators start to untether their broadband pipes from the subscription television consumer product, and that opens up a whole new world of business models for third-party distributors, television networks and competing operators.

This session will dig into the forces empowering and constraining this (possibly not so) Brave New World of Television, including content licensing, content management, marketing, e-commerce, and the expanding role of social media. Panelists include:

  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Mick Darling, CEO, Tomorrowish
  • Rick Howe, The iTV Doctor (Moderator)
  • Paul Johnson, CEO, MPP Global
  • Adam Lowy, GM of Interactive and Advanced TV, Dish Network
  • Tom Morgan, CEO, Net2TV
  • Eric Fitzgerald Reed, VP of Entertainment and Tech Policy, Verizon Communications
  • Eduard Zaslavsky, CTO, Webtuner

 

 

10:25-11:20AM

Screening Room

Understanding Programmatic TV Ad Buying

This session will offer an extensive exploration of programmatic TV-ad buying, in the midst of a year when the field has been widely predicted to explode. In addition to providing an overview of the major players, solutions and new developments shaping the space and a step-by-step account of how a programmatic TV buy works, panelists will examine such questions as: Is programmatic buying for TV real or just smoke-and-mirrors? What new efficiencies and opportunities will programmatic buying make possible? What does automation really look like? How can we assess the quality of the data that drives programmatic buying--is it truly trustworthy? How transparent is the programmatic buying process--and to what extent will players be willing to forego face-to-face interaction and cede control of ad-buying transactions to technology platforms? What are the likely ripple effects of programmatic buying for the TV advertising industry at large--which established practices and players will it benefit and which will it render obsolete? Did the recently concluded 2014 Upfronts help accelerate the development of the space? And in what ways can we expect programmatic TV ad-buying and the Big Data industry that underlies it to evolve going forward? Panelists include:

  • Dan Ackerman, SVP of Programmatic TV, Adap.tv
  • Eshwar Belani, VP of Strategy, RocketFuel
  • Walt Horstman, President, AudienceXpress
  • Christopher Monteferrante, VP of Media Sales, AT&T AdWorks
  • Steve Silvestri, VP of Television, Collective
  • Ashley Swartz, CEO, Furious Minds (Moderator)

 

 

 

11:20AM-12:20PM

Lunch, Schmoozing and Networking

 

 

12:20-12:50PM

Forum Room

Keynote Presentation: Ross Hoffman, Director of Brand Strategy, Twitter

In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of "TV moments" on Twitter; the types of programming and advertising that are generating the most active social-TV conversations; common themes that are emerging in these conversations; how brands are using the combination of TV and Twitter to amplify their messaging and to engage and target consumers; and more.

 

 

12:50-1:20PM

Forum Room

Keynote/Q&A: Keith Clinkscales, CEO, REVOLT TV

Founder Sean Combs has described upstart music network, REVOLT TV, as "the first channel created entirely from the ground up in this new era of social media," and has stated that it aims to be on over a billion devices within five years. In this keynote Q&A with Tom Dotan of The Information, REVOLT TV CEO Keith Clinkscales will answer questions from TVOT attendees about why the network sees interactivity, a proactive audience, and multiplatform distribution as key to its future.

 

 

 

12:20-1:20PM

Screening Room

Navigating TV's New Competitive Landscape

This session will explore how previously clear distinctions between industry players are starting to blur--especially the distinctions between pay-TV content providers and OTT content providers, as evidenced by phenomena such as pay-TV operators offering "virtual MVPD" services that could appear as apps in a smart-TV app store, Netflix launching on cable boxes, HBO launching on Amazon Prime, etc.--leading to a reconfiguration of the industry where players are finding themselves engaged in new forms of competition, developing new kinds of strategic alliances and monetization strategies, and facing new challenges that have to be overcome in order to find audiences.

In addition to examining the impact of these changes on the business strategies of major industry players, panelists will focus on how they will affect viewers themselves--addressing such questions as how viewers will relate to, use and manage the different sources of programming content available to them; and exploring the role that content-discovery and personalization services will play in helping viewers navigate the increasingly multilayered TV landscape. Panelists include:

  • Rich Cusick, General Manager, Gracenote
  • Cedric Fernandes, CTO, MobiTV
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
  • Jodi Robinson, VP of Internet and Interactive Technology, Starz Entertainment
  • Evan Young, Senior Director of Product Marketing, TiVo
  • John Zelenka, EVP, Digitalsmiths

 

 

1:20-2:15PM

Forum Room

The Future of the Living Room

Despite the increasing popularity of TV Everywhere and other mobile-TV services, the big screen in the living room continues to be the center of most people's TV-viewing experience. This session will identify the most important new technologies and applications that are emerging to enhance the living room-based viewing experience, and will explore how these innovations will alter our conception of television going forward.

Panelists will discuss such topics as the latest developments in smart-TV applications and app store models; new services that relate the television set in the living room to the Internet of Things; new services that use automatic content recognition (ACR) technology to create experiences that meld the first and the second screen; new forms of programming and advertising content that take advantage of the incorporation of intelligence into TV sets; natural user interfaces, intelligent remote controls and other new technologies that enhance viewers' ability to navigate and control their TV experience; and the ways in which the emergence of Ultra High Definition television is likely to impact the TV user interface. Panelists include:

  • Sean Besser, Head of Platform, Peel
  • Brian Fife, Head of Business Development for Dragon TV, Nuance
  • Hilary Perchard, VP of Business Development, BSkyB
  • David Preisman, VP of Interactive TV, Showtime Networks
  • Anne-Marie Roussel, Co-Founder, SeeSpace (Moderator)
  • Ty Ahmad-Taylor, Head of Smart TV Services, Samsung

 

 

1:20-2:15PM

Screening Room

Super-Social TV

This session will explore how social TV is evolving beyond the familiar "companion-app"/check-in paradigm, and has the potential to play a much more fundamental role in programming. A number of examples of this phenomenon will be showcased in the course of the session, including projects 1) that enable viewers to use social media to influence a show's course; 2) that use social media as a 360-degree, 24/7 extension of a program, allowing viewers to interact with a show's characters and discover new plot elements between episodes; and 3) that engage fans of a show in a MMORG spin-off that plays out not only on social media but in the real world; the session will also showcase new technology that allows individuals to generate personalized programming out of their social-media feeds.

In addition to exploring these projects with the creatives and technologists who are enabling them--and ascertaining how successful they are proving at increasing viewers' engagement with programming and at developing new ways to monetize that programming--the session will attempt to determine whether they are harbingers of an imminent transformation of audiences into communities of participants/co-creators; and, if so, how this transformation should shape our conception of television going forward. Panelists include:

  • Jury Hahn, CEO, Megaphone TV
  • Jonathan Laor, CEO, Applicaster
  • Andy Liu, CEO, BuddyTV
  • Robert Pratten, CEO, Conducttr
  • Jesse Redniss, Chief Strategy Officer, Spredfast (Moderator)
  • Aaron Williams, CEO, SocialSamba

 

2:15-3:10PM

Forum Room

Content Discovery Roundtable

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:

  • Richard Bullwinkle, Indepndant Consultant (Moderator)
  • Rich Cusick, General Manager, Gracenote
  • Eoin Dowling, CEO, Boxfish
  • Brandon Eatros, CEO, Yidio
  • Daren Gill, VP of Products, Rovi
  • Nikos Iatropoulos, CEO, Lingospot
  • Christy Martin, Chief Technical Advisor, ThinkAnalytics
  • Ofer Weintraub, EVP of Innovation, Viaccess-Orca
  • John Zelenka, EVP, Digitalsmiths

 

 

2:15-3:10PM

Screening Room

Interactive TV Advertising: Lessons Learned, and How to Build on them

This session will bring together representatives from technology providers, agencies and brands in order to enumerate the lessons learned, and the data gathered, from recent, successful deployments of interactive TV advertising. Campaigns on a range of interactive TV advertising platforms will be showcased, including cable, smart TV and the ACR-powered second screen. A major focus of the session will be to gain an understanding of how brands typically view interactive advertising--what opportunities do they see? What makes them nervous? How hard is it to get buy-in for interactive campaigns? etc. The panelists will also attempt to identify new technologies and advertising formats that will drive this space going forward, and discuss how industry players can work together in order to evangelize interactive TV advertising more effectively to agencies and brands. Panelists include:

  • Shirlene Chandrapal, SVP of Connected TV, Adconion Direct
  • Allison Dollar, CEO, Interactive TV Alliance (Moderator)
  • Mike Fisher, Director of Strategy and Innovation, BrightLine
  • Terryn Lance, Director of US Media and Sponsorships, American Express
  • Joonpyo Lee, CEO, Enswers America
  • Murali Nemani, CMO, ActiveVideo
  • Seth Walters, Senior Partner/Managing Director, Mindshare

 

 

3:10-3:25PM

Schmoozing and Networking Break, Sponsored by Breakaway Communications

 

 

3:25-4:15PM

Forum Room

The Barons of Broadband Content

The past few months have seen an explosion in the production and distribution of original and premium broadband programming. This session will bring together some of the leading figures in the business of producing, aggregating, distributing and presenting that programming, in order to explore the reasons behind this phenomenon, examine the ways in which broadband programming is developing its own creative identity, and identify and answer the most pressing questions currently facing this burgeoning space.

Questions to be addressed include: What do traditional media companies hope to gain from investing in premium/original broadband content, and how is this investment changing the space? What kinds of OTT content (scripted? non-scripted? comedy? drama? documentary? reality? etc.) are proving most effective at building audiences and at monetizing themselves? In what ways are the main genres of broadband programming evolving separately/away from their traditional-TV counterparts (more short-form? more social and participatory? etc.)? How are the various platforms for viewing broadband content (smart-TV, consoles, tablets, smartphones, etc.) being used and what kinds of hurdles must distributors of original/premium broadband content overcome in order to secure broad availability of their programming across those platforms? What kinds of audiences are original/premium broadband programs typically attracting, and how different are the relationships of those audiences with that programming from the relationships seen in traditional TV? And how effectively are OTT platform providers promoting and presenting programming to viewers and facilitating its discovery? Panelists include:

  • Seung Bak, CEO, Dramafever
  • Frank Besteiro, VP and Head of Business Development and Partnerships, AOL Video
  • Roland Hamilton, Managing Director US, Dailymotion
  • Jim Louderback, General Manager, Discovery Digital Networks (Moderator)
  • Rajeev Rahman, CEO, 1 Mainstream
  • Stephen Shannon, GM/SVP of Content and Services, Roku

 

 

3:25-4:15PM

Screening Room

VOD and DAI: Why It's Finally Happening, and Why It's Important

This session will examine why Dynamic Ad Insertion for VOD has "suddenly" taken off (according to one estimate, it generated $150 million last year, and is projected to generate $1 billion+ in a few years), outlining the various ways in which the key players--Canoe, cable MSO's, programmers, agencies, and technology providers--have been collaborating to make this happen, and assessing how effective this collaboration has been to date. Panelists will also explore the ways in which broad deployment of DAI for VOD will have ripple effects across the industry: for example, encouraging broadcasters and networks to make more programming available for VOD consumption, and thereby potentially countering the threat from OTT; opening up new opportunities to target advertising to the younger viewers who typically use VOD; and more. Finally, they will explore what is coming next in this space, including standards-development efforts; and new technologies, products and advertising formats currently in the pipeline. Panelists include:

  • Alex Beach, Director of Affiliate/Video-on-Demand Relations, Scripps Networks
  • Cathy Hetzel, Corporate President, Rentrak
  • Denise MacDonell, VP of Product Management, This Technology
  • Bill Niemeyer, Senior Analyst, TDG (Moderator)
  • Chris Pizzurro, Head of Product, Sales and Marketing, Canoe

 

 

4:15-5:10PM

Forum Room

The Dragons of Design

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:

  • Channing Dawson, Senior Advisor, Scripps Networks (Moderator)
  • Olivier Lacour, Senior Director of Design, Cisco SP Video Technology  Group
  • Patrick Newbery, Chief Strategy Officer, Method
  • Dewey Reid, VP/Executive Creative Dirctor, CNN
  • Margret Schmidt, Chief Design Officer/VP of Design and Engineering, TiVo
  • Thomas Williams, User Experience Director, Ostmodern

 

 

5:10-6:00PM

Forum Room

TVOT 2014 Grand Finale

TVOT 2014's closing plenary session will bring together prominent figures from the worlds of advanced TV and advertising for a provocative and engaging discussion about the future of TV. As befits its subject matter, the session will riff off the classic game show, "Jeopardy"--with panelists sparking debate as they raise "questions" to hypothetical future scenarios in the following game board categories: Viewing Behaviors, Content/Networks, Emerging Platforms and Advertising. Panelists include:

  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Pat Lafferty, CEO, BBH North America
  • Dawn Holliday-Mack, VP of Insights, FactoryMade
  • John Penney, Chief Strategy Officer, Starz
  • David Porter, Global Video Lead, Microsoft
  • John P. Roberts, SVP of Digital Media and Commercial Ventures, Endemol USA
  • Debby Ruth, VP of National Television and Video, Frank N. Magid Associates (Moderator)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CLOSE OF TVOT 2014!