What is the Television of Tomorrow Show?

The Television of Tomorrow Show (TVOT) is the live events division of [itvt] - InteractiveTV Today (http://itvt.com). Our annual conference in San Francisco is the global gathering for executives, technologists and creatives working in the Interactive and Multiplatform Television industry/community.

The conference is also the venue for the presentation of the highly regarded Awards for Leadership in Interactive and Multiplatform Television, presented by [itvt] since 2004.

Planning is currently underway for TVOT2011 in San Francisco. This year we will see the debut of the Click Awards, a new program to recognize excellence in Interactive Video (i.e. ivideo or clickable video). Announcements will be posted on the front page of this site.

For further information on the show please see our Official Press Release for TVOT2010.

Coming Up!  TVOT NYC Intensive - November 18, 2010

TVOT NYC Intensive will focus on the new national interactive TV platform--primarily on the EBIF-based national cable ITV platform, but also on that platform's relationship with the major US satellite and IPTV platforms, and with the emerging connected and hybrid TV spaces. It will explore how brands, agencies and broadcasters can monetize this new platform through advertising and commerce, and on how they can take advantage of the new opportunities for measurement and consumer data generation ("clicks") that the platform makes possible. The event will also examine the potential of the platform to disrupt established television programming genres and business models and reshape the economics and the ecosystem of TV.

Annual Conference Overview for TVOT SF 2011

The TV of Tomorrow show takes place in March at the Yerba Buena Center for the Arts in San Francisco. The venue is located at 701 Mission Street at the corner of 3rd and Mission Street.

Program

Features of the 2011 program will be published on this Web site as they become known. [itvt] will publish a detailed schedule for the TV of Tomorrow Show 2011 and any special events shortly before the show date. You can view our 2009 Schedule as an example of what to expect.

Hotels

For out of town attendees, we recommend Yelp for details and user reviews of nearest hotels in the SOMA district near the Yerba Buena Center for the Arts.

Nearer to our annual event we will post details of any special TVOT discounts available to attendees.

Who Attends TVOT?

Broadcasters, programmers, network operators (cable, satellite, telco, wireless), consumer electronics manufacturers, OTT specialists, advertising agencies, advertisers, retailers/etailers, Web 2.0/social-networking companies, interactive game developers, alternate reality gaming (ARG) specialists, creatives, software developers and other technologists, marketers, venture capitalists, private-equity investors, consultants, content aggregators, content security specialists, interface designers, studios and other industry players.

A Different Kind of Event...

While the TV of Tomorrow Show features an exhibit hall and panel sessions, that's where its similarity to other industry conferences and trade shows ends:

• It is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, IPTV, Web, connected TV/OTT, mobile/smartphone, DVR, VOD, game consoles, etc.

•  Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
•  Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
•  The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues. Our goal is to ensure that they are as thorough and informational as [itvt]'s regular text and radio interview features.
•  The event is also highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics. This year, we will also be launching in-the-round Think Tank sessions that will draw attendees even further into the debates on stage.
•  The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video artists and independent filmmakers. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
•  The event takes place in a beautiful setting, conducive to learning and creativity: an architecturally unique building, close to great restaurants, hotels, museums, theaters and more.
•  Finally, the event is designed to be fun. It features entertainments, challenges, contests, and a range of other social activities.

What Attendees Will Gain at the Conference

• An understanding of how the interactive multiplatform television industry is structured, how it works, what the key technologies are, and who the key players are.
• An understanding of the pressing technological challenges that need to be overcome as television becomes interactive and multiplatform.
• An understanding of the emerging business models that are made possible by interactive multiplatform television.
• An understanding of how user-generated content, social networking and other Web 2.0 phenomena are impacting the television space.
• An opportunity to hear from and meet in person some of the most important people shaping the interactive multiplatform TV universe.