Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television

 
[itvt] is pleased to announce the winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards were presented at TVOT 2015:
 
 
The winner of the Award for "Most Significant Impact" (recognizes the company or organization that has had the most significant impact on the industry as a whole over the past year) was:
 
The winner of the Award for "Most Significant Newcomer" (recognizes the company or organization that was the most significant newcomer/breakthrough player of the past year) was:
 
The winner of the Award for "Most Significant Technology, Platform or Product" (recognizes the company or organization that invented the most innovative and disruptive technology, platform or product of the past year) was:
 
The winner of the Award for "Most Significant Content Offering" (recognizes the company or organization that created the most innovative and disruptive content offering of the past year) was:
 
The winner of the Award for "Most Innovative Design or User Interface" (recognizes the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year) was:
 
The winner of the Award for "Achievement in Advanced Advertising" (recognizes the company, organization or individual that did the most to realize the promise of advanced advertising over the past year) was:
 
The winners of the two Awards for "Individual Leadership" (recognize an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward) were:
 
 
The winners of the "ITV All-Star" Award (recognizes an individual who has a long-term track record of leadership in the interactive television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame) were:
 

 

TVOT 2015 is just one day away. Tickets are currently priced at $1,275--but please note that the price will rise to $1,375 at the door. You can purchase your tickets online, until midnight tonight (Monday), at: http://tvotsf2015.eventbrite.com
 
Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

 
Thanks to a partnership with OVEE, we will be streaming the TVOT 2015 Keynotes by Roger Lynch, CEO of Sling TV, and Albie Hecht, General Manager of HLN. To view the live stream of the TVOT 2015 keynotes--which will begin at 10:30AM Pacific on Tuesday, June 23rd, and which will include social TV features offered by the OVEE platform--go to: http://www.thetvoftomorrowshow.com/ovee_screening
 
 
 
 
 
 
 
We are pleased to announce the finalists of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television. The winners will be announced at TVOT 2015, during the Cocktail Party on Tuesday, June 23rd .
 
The finalists for the Award for "Most Significant Impact" (recognizes the company or organization that has had the most significant impact on the industry as a whole over the past year) are:
  • FreeCast
  • MLBAM
  • Roku
 
The finalists for the Award for "Most Significant Newcomer" (recognizes the company or organization that was the most significant newcomer/breakthrough player of the past year) are:
  • MLBAM
  • Modi Media
  • Sorenson Media
 
The finalists for the Award for "Most Significant Technology, Platform or Product" (recognizes the company or organization that invented the most innovative and disruptive technology, platform or product of the past year) are:
  • 24i Media
  • Connect Live (Telescope)
  • Content@Scale (Starcom MediaVest)
 
The finalists for the Award for "Most Significant Content Offering" (recognizes the company or organization that created the most innovative and disruptive content offering of the past year) are:
  • Bravo and Oxygen: The Singles Project
  • HBO Nordic (Powered by Clearleap)
  • USA Network: Dig Campaign
 
The finalists for the Award for "Most Innovative Design or User Interface" (recognizes the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year) are:
  • Piksel Mosaic
  • Sony Crackle on Roku
  • TiVo Roamio
 
The finalists for the Award for "Achievement in Advanced Advertising" (recognizes the company, organization or individual that did the most to realize the promise of advanced advertising over the past year) are:
  • BrightLine
  • Starcom MediaVest
  • Videology
 
The finalists for the two Awards for "Individual Leadership" (recognize an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward) are:
  • Dan Ackerman, AOL
  • Sarah Foss, Imagine Communications
  • Don Loheide, Turner
  • Bill Mobley, FreeCast
  • Richard Neil, Cablevision
  • Anthony Wood, Roku
 
The finalists for the "ITV All-Star" Award (recognizes an individual who has a long-term track record of leadership in the interactive television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame) are:
  • John McDevitt, HSN
  • Dewey Reid, CNN
  • Tracey Sheppach, Starcom MediaVest

 

[itvt] is pleased to announce the TVOT 2015 Master Class, "Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology."
 
The Master Class--led by Bruce MelloVP of TV and Video Activation at TubeMogul--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 11:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and Experian).
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
 
For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's. 
 
Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching. 
 
With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation, as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them? 
 
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.
 

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

 

Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."

At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.

Brian Seth Hurst and Lori H. Schwartz on Blog Talk Radio with Tracy Swedlow
 

Here's some more information on Hurst's and Schwartz's panels:

[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier." 
 
The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).
 
[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class. An audio recording of the interview can be accessed here: 

Brienna Pinnow of Experian on Blog Talk Radio with Tracy Swedlow
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier 
 
TV is facing an evolution: shifting viewing habits, devices everywhere we turn, and an explosion of data. This new era of TV advertising ushers in hot, trending buzzwords like "addressable," "programmatic," "cord cutting" and "audience hubs." This Master Class serves as a guide to not only define current and emerging capabilities in the TV ecosystem, but also provide a lively discussion of how marketers are implementing engaging and measurable audience-fueled TV advertising strategies. 
 
Attend this session if you want to hear first-hand from Experian Marketing Services about the power of addressable TV, real-life success stories, and how brands are using new audience hub platforms to deliver data-fueled campaigns. Session leaders will answer questions such as: What data sources work best for targeting or analytics? Is cross-channel targeting a reality? How successful are addressable campaigns? Can you show me real reports and results? What tools are you using to marry together data I can actually use? And what is the next evolution of addressable TV? 
 
Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include: 
 
  • Brad Danaher, Addressable Media Manager, Experian Marketing Services
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
  • Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services 

[itvt] is please to announce the TVOT 2015 Master Class, "Adobe, Pac-12 and Shaw: Research and Discussion." 
 
The Master Class--featuring executives from Adobe, Pac-12 Networks and Shaw Media--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 10:05AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by EPAM, Experian and TubeMogul).
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 

Adobe Master Class at TVOT 2015: Adobe, Pac-12 and Shaw: Research and Discussion

 
TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. 
 
We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. 
 
Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies.
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.
 

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

 

[itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products." 
 
The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).
 
[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Focazio about the Master Class and about EPAM's work with Adobe solutions. An audio recording of the interview can be accessed here.  (10 Minutes)




Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio
 
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
Beyond "Watch" Apps: Building a Better Audience with Adobe Products
 
The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. 
 
This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide. 
 
In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. 
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.

 

By Mike Bloxham, SVP National Television and Video, Frank N. Magid Associates
 
For the first time at TVOT, delegates will be able to attend a special full-day Insights Track as part of the main conference. Sessions are focused on consumer insights derived through research, live discussions with consumers themselves, and measurement challenges and opportunities in this new era of television.
 
Curated by Frank N. Magid Associates and sponsored by Sorenson Media, the Insights Track has been designed to be relevant to any delegate--whether involved in strategy, content creation, distribution, advertising and monetization, marketing and more. The day encompasses some of the most challenging and exciting issues associated with the evolving world of TV and video.
 
And you'll even get a chance to interact directly with some real viewers!
 
At the heart of the day's agenda are the challenging questions of how success will be achieved as the viewing experience becomes more multi-faceted, and how the insights necessary to thrive will be defined and secured in order to best inform decision-making.
 
Throughout the day, we'll be hearing from practitioners and thought leaders from all sides of the industry, who'll be discussing the impact and opportunities presented by the rapidly developing world of OTT and SVOD services, the potential of the data-rich promise of Connected TV, and the implications of the changes in how we consume video for the processes used to develop, test and ultimately green-light content.
 
Our selected panelists cross the industry--from networks to technology providers, and agencies to advertisers. The companies they represent include GroupM, Roku, The Coalition for Innovative Media Measurement, NBCU, Spike, The CW, Sorenson Media, Samsung and more. We're sure to see some lively debate.
 
We'll also hear some quick-fire case studies featuring original research on such issues as consumer response to onscreen overlays (Sorenson Media), the impact of great content and storytelling that audiences love on advertiser ROI (A+E), and how we are consuming content outside the home across different platforms (Sonifi Solutions).
 
In addition, we'll enjoy a rare opportunity to hear directly from three major advertisers about what is shaping their thinking with regard to the changing face of TV and video and what they need to justify sustained investment of one kind or another. Brand marketers ultimately have huge influence over how the media and entertainment business develops, and executives from Microsoft, Clorox and Warner Brothers will lift the lid on the needs and perspectives that are driving their thinking and--ultimately--their budget allocation in different platforms. In this session, hosted by the Advertising Research Foundation, we'll learn if they are as excited about the same possibilities that some of us are.
 
We're also fortunate to have the opportunity to hear a view from the top in the form of a one-on-one interview with Howard Shimmel, Chief Research Officer at Turner Broadcasting. As head of research for a company with one of the largest and most diverse portfolios of media properties in the country and a vast global reach, Howard touches every part of the business. What are the burning issues impacting him and his peers and how are they addressing them? What are the priorities and how are Turner and businesses like it--and ultimately all its business partners--addressing those priorities?
 
The highlight of the day for some may be when the tables turn and, instead of us talking about viewers, they talk about us. We will hear directly from two distinct groups of consumers: Millennials and the cohort that's following them, the Plurals. Sharalyn Orr, Executive Director of Magid's Generational Strategies team, will host two separate sessions where she will draw on the firm's 11 years of generational research and consulting to unlock the young viewers' perspectives. We start the day with the Millennial panel--the group that is rapidly becoming the dominant economic force in society--and later in the day we'll meet the Plurals, the teenagers that represent the consumers that really are the audience for the TV of Tomorrow.
 
Come and hear what they have to say about their media preferences and their expectations, and join these live mini-focus groups--they'll be taking your questions!
 
We're expecting a great day at this inaugural Insights Track--come and participate, learn and no doubt have some laughs along the way with a stellar line-up of participants.
 
  • The Schedule of Sessions for TVOT 2015, including the Insights Track, can be found here.
  • Purchase your TVOT 2015 tickets here.

 

14
Jun

Announcing the Agenda for TVOT Story Lab

  • Intensive 3-Hour Workshop on Monday, June 22nd, Is Free to TVOT 2015 Speakers and Attendees
 
 
TVOT Story Lab--a 3-hour workshop on multiplatform storytelling and storyworld development, created by Evette Vargas, CEO of Digital-Reign Productions, and Maya Zuckerman, founder of Transmedia SF--will take place 1:00-4:00PM, June 22nd (i.e. the day before TVOT 2015 kicks off) at the Golden Gate Club in the Presidio of San Francisco (135 Fisher Loop, San Francisco, CA. 
 
TVOT Story Lab is free to TVOT 2015 speakers and attendees. Reserve your seat at this limited-attendance event by sending an email to storylab@itvt.com.
 
If you are not attending TVOT this year, you can purchase Story Lab tickets at the door for $300.
 
 
Here is a list of the key topics and sub-topics that will be covered by the TVOT Story Lab:
 
Storyworld: 
    What is multiplatform storytelling?
    Storyworld development
 
Storyworld Planning:
    Planning: pre-production
    Project management,
    Team management
    Project tools
    Marketing and PR
    Audience analysis (UX, audience engagement plan, social media) 
    Funding and business models (monetization channels)
    Media platforms and formats (tech)
 
Pre-Production:
    Multiplatform production planning
    Content development
    Team-building for production
 
Production:
    Producing multiplatform media--which formats and platforms?
    Implementing the best approaches
    Multiplatform media tips
 
Multiplatform Opportunities:
    Monetization
    Tech
    Platforms 
 
 
 
 

ANNOUNCING THE SCHEDULE OF SESSIONS FOR THE TV OF TOMORROW SHOW 2015

 

FINAL FULL TVOT SCHEDULE

TMRWCorp-TVOTSF2015-Schedule-of-Sessions-FINAL.pdf

FINAL FULL TVOT SCHEDULE GRID

TMRWCorp-TVOTSF2015-Grid.pdf

MAP OF THE FACILITY

TVOTSF2015-GoldenGate-BuildingLayout.pdf

 

 

[itvt] is pleased to announce the schedule of sessions for the ninth annual TV of Tomorrow Show (June 23rd-24th at the Golden Gate Club in the Presidio of San Francisco).

Tickets to TVOT 2015 (priced at $1,275) are still available for purchase here.

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

We will be announcing more details about a number of TVOT 2015 panels and presentations in an upcoming issue of the [itvt] newsletter.

**Also: Stay tuned for announcements about Master Classes from Adobe, EPAM, Experian and TubeMogul!

 


SCHEDULE OF EVENTS FOR TUESDAY, JUNE 23RD

 

8:00-9:00AM

Hawthorn Room

Registration, Breakfast, Schmoozing and Networking

 


9:00-9:10AM

Ventana Room

Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]

 

9:10-9:30AM


Ventana Room

Opening Presentation

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Presenters include:

  • Pete Thompson, SVP and Head of Product Area Mediaroom, Ericsson

 

 

9:30-10:30AM

Ventana Room

The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?

As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out. Panelists include:

  • Sean Besser, Head of Platform, Peel
  • Colin Dixon, Principal Analyst, nScreenMedia
  • Erik Schwartz, Head of Product--Live, BitTorrent
  • Seth Shapiro, Governor, Interactive Media, Television Academy
  • Jeremy Toeman, VP of Products, CNET
  • David B. Williams, SVP Network Communications, Maker Studios
  • Alan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator)

 

 

9:30-10:30AM

Prince Room

TV and the Internet of Things

As Internet-of-Things (IoT) technology finds its way into the home, a number of key players in the advanced-TV industry--including cable operators, set-top middleware providers, smart remote developers, and others--are finding themselves ideally positioned to take advantage of this phenomenon. This session will outline the role that TV and its technology infrastructure can play as the Smart Home becomes a reality; identify the opportunities that the IoT presents to companies in the advanced-TV space; and examine the ways in which those companies are refocusing and retooling in order to seize those opportunities. Panelists include:

  • Susan Crouse, Director of Product Management, Alticast
  • Bala Krishnan, Chief Prouct Officer, Peel
  • Arthur Orduna, Chief of Innovation Officer, ADT (Moderator)
  • Additional Speakers TBA

 

 

9:30-9:45AM

Cypress Room

INSIGHTS TRACK: Beyond the Hype: Insights from the Frontline of TV

Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates
  • Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates

 

 

9:45-10:30AM

Cypress Room

INSIGHTS TRACK: Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation

We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:

  • Sharalyn Orr, Executive Director, Magid Generational Strategies

 

 

10:30-10:40AM

Schmoozing and Networking Break

 

 

10:40-11:10AM

Ventana Room

Keynote Fireside with Roger Lynch, CEO of Sling TV

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter.

 

 

11:10-11:40AM

Ventana Room

Keynote Presentation by Albie Hecht, General Manager of HLN

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter.

 

 


11:40AM-12:40PM

Ventana Room

Live Social Broadcasting: A New Kind of Television?

Over the past few months, there has been an explosion of activity in the live social broadcasting space. Already, we are seeing the emergence of Periscope stars, such as Amanda Oleander, who has received over 16 million "hearts" on the platform and has been hailed by the Daily Mail as "the new Kim Kardashian." In addition, traditional TV programs have been using the medium to extend their reach with behind-the-scenes live-streams. At the same time, though, many in the industry are concerned that the increasing popularity of live broadcasting platforms will result in widespread piracy of TV content.

This session will attempt to understand the significance of live social broadcasting, identify the likely trajectory of this phenomenon, and debate the opportunities and challenges that it presents to the TV industry. Issues to be addressed include the new kinds of talent, new programming formats and new interactive and social user experiences to which it is giving rise; the ways in which it can be monetized; its potential to enhance and expand the reach of traditional TV programming; its implications for news reporting; how to address the copyright issues it raises; and more. Panelists include:

 

  • Scott Budman, Business and Technology Reporter, NBC News (Moderator)
  • Ari Evans, CEO, Maestro
  • Amanda Oleander, Periscope Star & Artist
  • Erik Schwartz, Head of Product--Live, BitTorrent
  • Sharan Sklar, Director of Business Development, Independent Television Service/OVEE

 

 

11:40AM-12:40PM
Prince Room

EPAM MASTER CLASS: Beyond "Watch" Apps: Building a Better Audience with Adobe Products

The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.

This Master Class is created and presented by EPAM systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.

In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. Presenters:

  • Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems
  • Speaker from Adobe TBA


(Note: There will be an encore presentation of this Master Class at 9:10AM tomorrow.)

 

 

10:40AM-11:40PM

Prince Room

Advanced-TV Advertising in the Political Arena

This session--helmed by the former Director of Integration and Media Targeting for the Obama 2012 Campaign--will explore how political campaigns are increasingly making use of advanced-TV advertising technologies and best practices, in order to reach potential voters. Panelists will discuss such topics as: How TV is bought and sold for presidential campaigns vs. local campaigns; how new analytics agencies are foming on the left and the right to inform optimized buys, and how these agencies are fitting into the political campaign ecosystem; the importance of voter file matching; the unique complication to political ad-buying around Lowest Unit Rates; the evolving differences between buying broadcast and buying local cable; and the emergence of innovative, cross-media political ad campaigns that encompass both TV and digital. Panelists include:
 
  • Michael Beach, Co-Founder, Targeted Victory
  • RichardBell, Director of Media Optimization, BlueLabs
  • Peter Bouchard, Director of Media, Civis Analytics
  • Carol Davidsen, VP of Political Technology, Rentrak (Moderator)
  • Scott Tranter, Partner, 0ptimus
  • Derek Turner, Product Development Director, Analytics Media Group

 

 

11:40AM-11:55PM

Cypress Room

INSIGHTS TRACK: Case Study: Smart Broadcast, Emerging Opportunity

 

Until recently, local broadcasters were not able to fully leverage opportunities enabled by connected TV. In this session, Sorenson Media will present research findings about "Smart Broadcast," the fusing of broadcast and digital capabilities enabled by connected TV's, and explain how it can be applied to benefit local broadcasters, advertisers and, most importantly, consumers. Presenter:

  • Matt Timothy, Chief Commercial Officer, Sorenson Media

 

 

11:55AM-12:40PM

Cypress Room

INSIGHTS TRACK: Connecting the Dots with Connected TV: Consumers, Data, Insights and Success

As more televisions and viewing devices are connected to the Internet, more digital capabilities and usage data are introduced to the ecosystem. This panel will discuss consumer behaviors on connected TV's, and the implications of the newly unleashed wealth of behavioral data for programming, marketing and advertising decision-makers. Panelists include:

  • Farhad Massoudi, CEO, adRise
  • Jodie McAfee, General Manager, AdHub, Samsung
  • Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates (Moderator)
  • Matt Timothy, Chief Commercial Officer, Sorenson Media
  • Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media (GroupM)

 

 

12:40-1:35PM

Working Lunch Sponsored by Adobe, Experian and TubeMogul
 
A gourmet boxed lunch will be available. We will be holding three Master Classes during the lunch break:

 
 
Ventana Room
 
ADOBE MASTER CLASS: Adobe, Pac-12 and Shaw: Research and Discussion

TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance.

We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile.

Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies.

(Note: There will be an encore presentation of this Master Class at 10:05AM tomorrow.)


Prince Room
 
TUBEMOGUL MASTER CLASS: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology

For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's.

Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching.

With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them?

(Note: There will be an encore presentation of this Master Class at 11:10AM tomorrow.)
 


Cypress Room
 
EXPERIAN MASTER CLASS: It's Time to Change the Channel: How Audience Hubs Will Drive TV to a New Frontier

TV is facing an evolution: shifting viewing habits, devices everywhere we turn, and an explosion of data. This new era of TV advertising ushers in hot, trending buzzwords like "addressable," "programmatic," "cord cutting" and "audience hubs." This Master Class serves as a guide to not only define current and emerging capabilities in the TV ecosystem, but also provide a lively discussion of how marketers are implementing engaging and measurable audience-fueled TV advertising strategies.

Attend this session if you want to hear first-hand from Experian and its partners about the power of addressable TV, real-life success stories, and how brands are using new audience hub platforms to deliver data-fueled campaigns. Panelists will answer questions such as: What data sources work best for targeting or analytics? Is cross-channel targeting a reality? How successful are addressable campaigns? Can you show me real reports and results? What tools are you using to marry together data I can actually use? And what is the next evolution of addressable TV?

Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to data, technology and analytics. Panelists include:
  • Brad Danaher, Addressable Media Manager, Experian
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian
  • Brienna Pinnow, Product Lead, Addressable Advertising, Experian
(Note: There will be an encore presentation of this Master Class at 12:05PM tomorrow.)
 
 
 

 

1:35-2:30PM

Ventana Room

Live Sports Beyond TV

As live sportscasting expands beyond its traditional TV home, this session will assess the lessons learned from deployments on new platforms to date, and debate what those deployments can tell us about the future of the medium. As well as attempting to identify the new platforms on which live sportscasts will be deployed going forward, panelists will predict the impact that those platforms will have on both the user experience and the monetization of live sports. Topics to be addressed include the role Facebook, YouTube, Snapchat and other social-media platforms will play in the future of live sports; the potential of virtual reality; the impact of new, live personal-broadcasting platforms such as Periscope and Meerkat; the emergence of interactive audio technologies that seek to enhance the online sports-viewing experience; and more. Panelists include:

  • Dave Alloway, Director of Customer Experience, Neulion
  • CliftonDawson, CEO, Greenlight VR/Former NFL Running Back
  • Scott Gutterman, VP of Digital Products and Operations, PGA Tour
  • Shaun Koiner, Chief Product Officer, Perform Media
  • Speaker from Dolby Laboratories TBA

 

 

1:35-2:30PM

Prince Room

Discovering, Managing and Monetizing Social-Video Talent

This session will explore the process of discovering, managing, marketing and monetizing social-video talent (including both on-screen and behind-the-camera talent), at a time when there seems to be a fair amount of evidence that such talent has more influence on Millennials and Plurals than do established celebrities (a recent study, for example, found that 13- to 34-year-olds are more likely to be influenced to make purchases by YouTube stars/creators than by traditional TV and movie stars).

Topics to be discussed include: new platforms for sourcing social-video talent; the ways in which social-video celebrity is fundamentally different from the traditional concept of celebrity; the evolving relationship between social-video stars and creators and their audience; the kinds of deals that social-video stars and creators are signing in order to capitalize on their success, and how those deals are structured; how emerging social-video platforms are fostering creator communities; and how the job of the talent manager is being reinvented for a new era. Panelists include:

  • Byron Ashley, Senior Talent Manager, Big Frame
  • Amanda Oleander, Periscope Star & Artist
  • Nathan Sedlander, President, StarMaker Interactive
  • Warren Shaeffer, Co-Founder, Vidme
  • Jody Simon, Partner/Entertainment Department Production Practice Chair, Fox Rothschild
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
  • Ingrid Vining, Head of Community, Tongal

 

 

1:35-2:15PM

Cypress Room

INSIGHTS TRACK: The Research POV on OTT

With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades? Panelists include:

  • Rob Aksman, Chief Experience Officer, BrightLine
  • Jane Clarke, CEO and Managing Director, CIMM
  • Tom Love, VP of Consumer Insights, Roku
  • Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network

 

 

2:15-2:30PM

Cypress Room

INSIGHTS TRACK: Case Study: Viewing Insights from Road Warriors

TV and how we consume it are changing everywhere. In this session, Sonifi Solutions will share content and technology trends before, during, and after travel--across platforms. Insights include tracking everything from Millennials to laggards and how media behavior and trends in the home influence other environments.

  • Diane Clarkson, Senior Director of Market Insight, Sonifi Solutions

 

 

2:30-3:25PM

Ventana Room

Technology Leaders on the Innovations that Will Shape the TV of Tomorrow

This session--which brings together thought leaders and decision makers from technology providers at the forefront of developing the infrastructure that will power the TV of Tomorrow--will attempt to identify the technologies that will have the largest impact on the television and video spaces going forward, as well as the precise nature of that impact. Special attention will be given to identifying technologies whose potential has hitherto been overlooked or underestimated, as well as to deciding which technologies are currently being overhyped in the media. In dialog with the audience, panelists will also outline possible strategies for broadcasters, MVPD's, advertisers and other industry players looking to implement the technological innovations that will shape the future of the industry. Panelists include:

  • Seth Haberman, CEO, Visible World (Moderator)
  • Mark Hydar, Head of Dev/Ops, Ericsson
  • Gary Lauder, Managing Director, Lauder Partners
  • Marcus Liassides, President and CEO, Sorenson Media
  • Steve Reynolds, CTO, Imagine Communications
  • Kaltura executive TBA

 

 

2:30-3:25PM

Prince Room

New Marketing Strategies for a Changing TV World

This session will explore the influence on marketing practices of a range of new developments that are affecting the television and video space, including emerging social media platforms, Big Data and analytics, changing audience demographics, cultural shifts, and more. Panelists will attempt to identify which of these developments will likely have the greatest impact, and will examine recent innovations both in how television and video are used as marketing platforms, and in how programming and the viewing experience in general are marketed to consumers. They will also debate whether traditional notions of marketing are adequate for today's rapidly evolving TV and video space, or need to be fundamentally re-thought. Panelists include:

  • Lung Huang, VP of Global Partnerships, 84.51 Degrees
  • Al Lieberman, Professor of Business, Stern School of Business, NYU (Moderator)
  • Danielle Mullin, VP of Marketing, ABC Family
  • Linda Ong, President, Truthco
  • Vivian Rosenthal, CEO, Snaps

 

 

2:30-3:10PM

Cypress Room

INSIGHTS TRACK: Content Development: Finding Hits in the Evolving Viewing Landscape

How do you decide what content to greenlight in today's challenging video environment? As content is increasingly consumed in time-shifted modes and on different devices, shouldn't the way we develop and test shows evolve in step? This session will present a robust discussion about the future of program evaluation, new metrics in the process, shifts in tastes among generations, the importance of digital, and more. Panelists include:

  • Sumithra (Sumi) Barry, SVP of Consumer and Market Intelligence, NBC Entertainment
  • Thomas Grayman, Senior Director of Brand and Consumer Research, Spike TV
  • Jack MacKenzie, President, Magid Generational Strategies (Moderator)
  • Chip Walters, VP of Research, The CW Network
  • David B. Williams, SVP of Network Communications, Maker Studios

 

 

3:10-3:25PM

Cypress Room

INSIGHTS TRACK: Case Study: The Impact of Compelling Content on Ad Receptivity

A&E Networks will share dramatic insights from primary research that quantifies the influence of how much viewers like a show on key measure of advertising effectiveness. Presenter:

  • Mariel Estrada, Vice President, Strategic Insights, A+E Networks

 

 

3:25-4:20PM

Ventana Room

TV Everywhere: Maintaining the Momentum


With TV Everywhere now fully in field (or pretty close), it seems clear that it is a strong success. TVE is seeing rapid increases in usage and, according to at least one recent research study, is a strong driver of consumer satisfaction for both networks and operators.

This session will update where TVE is now, and take a look at how it can advance to the benefit of viewers and ecosystem companies. Panelists will explore TVE learnings, challenges and surprises from the field, covering such areas as distribution, authentication, usage, user experience, technology infrastructure, measurement, and standards. They will also examine how TVE marketing and advertising are helping drive business objectives for TV industry firms--and, finally, will attempt to predict, where TVE is going, how we get there from here, and what still needs to be done. Panelists include:

  • Jeff Allen, VP of Business and Corporate Development, Clearleap
  • Lieh Ching, Head of Professional Services, Accedo
  • Kelash Kumar, Director of Product Management, Adobe Primetime
  • Bill Niemeyer, Senior Analyst, nScreenMedia (Moderator)
  • Dewey Reid, VP/Executive Creative Director, CNN
  • Emil Rensing, Chief Digital Officer, EPIX

 

 

3:25-4:20PM

Prince Room

Connected TV: Powering a New Television User Experience

This session will explore the new kinds of content offerings and user experiences that are made possible by smart/connected TV--and identify best practices for presenting these offerings and experiences to the viewer. Questions to be answered include: What kinds of content and content packages are proving popular on smart/connected TV and why? Is there a fundamental difference between the kinds of content popular on connected-TV platforms and the kinds consumed on MVPD services? What makes for an effective app/channel store? What kinds of app designs are proving most popular? What are the prospects for services that enhance programming on the smart TV, whether through the incorporation of automatic content recognition (ACR) technology or through delivery of content and data via the device's IP connection? And what new user experiences will be enabled by new operating systems and other smart/connected-TV technologies coming down the pike? Panelists include:

  • James Albrecht, Head of Product, Smart TV, Samsung
  • Chris Cha, Senior Manager, webOS, LG Electronics
  • Kirby Grines, Co-Founder/VP of Business Development, Float Left Interactive
  • Ed Lee, VP of Content Acquisition, Roku
  • Rebecca Rusk, Chief Experience Officer, BexUX (Moderator)
  • Evan Young, GM of Content, Applications and Advertising, TiVo

 

 

3:25-4:10PM

Cypress Room

INSIGHTS TRACK: Measuring the TV of Tomorrow--Advertisers Hold Forth: A Special Panel Hosted by the Advertising Research Foundation (ARF)

Major trends carry major consequences, so what does the changing landscape of TV mean for advertisers? What research and measurement demands will satisfy brands and deliver the level of confidence necessary to justify sustained investment in different media? Hear the concerns, enthusiasms and needs of major advertisers as they weigh the options and challenges before them. Panelists include:

  • Esther Burke, Consumer Insights Manager, Microsoft
  • Greg Durkin, SVP of Marketing Analytics, Warner Brothers Theatrical
  • Ashish Joshi, Senior Director of Global Data and Analytic Insights, Clorox
  • Charles Kennedy, Chief Research Innovation Officer, Advertising Research Foundation (Moderator)

 

 

4:10-5:00PM

Cypress Room

INSIGHTS TRACK: Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers

As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first "Digital Natives," Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled! Moderator:

  • Sharalyn Orr, Executive Director, Magid Generational Strategies

 

 

5:00-5:40PM

Cypress Room

INSIGHTS TRACK: The View from the Top: What's Keeping Howard Shimmel Up at Night?

Learn what is on the mind of Turner’s Chief Research Officer, Howard Shimmel, in this live, in-depth interview with Magid's Mike Bloxham. From changing viewing behaviors to changing demographics, and from new types of measurement to new viewing platforms, understand the challenges and opportunities from someone on the front line of every aspect of the business at one of the world's major media companies. Participants:

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates
  • Howard Shimmel, Chief Research Officer, Turner Broadcasting

 

 

5:40-6:20PM

Cypress Room

INSIGHTS TRACK: Insights All-Stars: A Post-Game Wrap-Up

Illustrious industry leaders offer observations and analysis on what they heard throughout the day, discuss the most meaningful insights, and offer their key take-aways and advice. Panelists include:

  • Sumithra (Sumi) Barry, SVP of Consumer and Market Intelligence, NBC Entertainment
  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates (Moderator)
  • John Collins, Managing Director of Broadcast and ITV, Media Storm
  • Charles Kennedy, Chief Research Innovation Officer, Advertising Research Foundation
  • Howard Shimmel, Chief Research Officer, Turner Broadcasting

 

 

4:20-4:30PM

Schmoozing and Networking Break, Sponsored by comScore Communications

 

 

4:30-5:25PM

Ventana Room

It's Not TV, It's OTT

OTT distribution is no longer trending. At the speed of today's deployments of new OTT products and services, OTT has needed to mature very quickly. And while we are solving the technical and distribution questions relatively quickly, the great unknown remains: The Consumers. What will they buy? What will they use? What will they keep? How will they respond to advertising? And how are they (and we) going to deal with the hundreds of OTT options that will be available within the next 12 months?

In our legacy business model, consumers had to deal with hundreds of channels in a convenient bundle. Now they have to navigate through hundreds of choices, and make a purchase, a viewing and a retention decision about each. And all those viewers represent eyeballs that we need to monetize through new advanced-advertising paradigms.

This session will focus on OTT consumer marketing, usage/tune-in, retention and advertising: in other words, all the things that we know exactly how to do in our legacy business, but we are just learning how to do in the OTT business. Panelists include:

  • Mike Earle, CEO, aioTV
  • Rick Howe, The iTV Doctor (Moderator)
  • Adam Lowy, GM of Interactive and Advanced TV, DISH and Sling TV
  • Claire McHugh, CEO, Axonista
  • William Mobley, CEO FreeCast
  • Paul Stathacopoulos, VP of Strategy and Execution, Rovi
  • Adam Ware, SVP/Head of Digital Media, Tennis Channel

 

 

4:30-5:00PM

Prince Room

Advanced-TV Advertising Fireside

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Participants include:

  • Dan Bruinsma, SVP, Director/Mobile COE Lead, Starcom MediaVest
  • Chris Pizzurro, Head of Product, Sales and Marketing, Canoe

 

 

5:00-5:25PM
Prince Room

The Mutant Medium: The Bizarre Climb and Next Act of Television

People talk about the disruption of television as if this is somehow new.

In fact, television has gone through at least five transformations and three implosions in its 100-year life, driven by a cast of visionaries, despots, poets and charlatans stranger than any screenplay.

The best way to understand where media will go next is to understand the road it has traveled so far. This talk by USC Professor and Television Academy Governor, Seth Shapiro, walks through under-appreciated, fascinating, pivotal moments in the story of television, showing how a strange parlor trick became the most powerful medium in history, how it changed, and why.

 

 

5:25-6:20PM

Ventana Room

Millennials and Plurals I: TV for "Multis"

What does it take to reach young audiences set on discovering programming they can identify with, respond to, move with and use to build collective experiences? Today's Millennial and 18-and-under set, who are coming-of-age in an increasingly mixed ethnic, racial and cultural society, are driving demand for new content and formats.

This session brings together distinguished development and production executives from companies that have emerged over the past few years to meet the entertainment needs of Millennials and Post-Millennials, in order to shed light on how they are redefining TV and video content for this increasingly multi-cultural, multi-interest, and multi-platform audience. Panelists include:

  • Zadi Diaz, VP of Programming and Development, AwesomenessTV
  • Marc Ecko, Founder and Chief Branding Officer, Complex
  • ConnFishburn, Chief Strategy Officer, Zealot Networks
  • Erin Flood, Director of Content Strategy and Acquisition, Verizon (Moderator)
  • Kathleen Grace, Chief Creative Officer, New Form Digital
  • Alejandro Trevino, Executive Producer and Head of Entertainment Production, Maker Studios

 

 

5:25-6:20PM

Prince Room

Monetizing Connected TV: Advertising, Tcommerce and Beyond

This session will explore the latest developments in the monetization of smart/connected-TV platforms, examining the new options that are enabled by IP connectivity, automatic content recognition (ACR), and other technologies. Panelists will share the lessons learned from recent trials and commercial deployments in such areas as interactive advertising, targeting/addressability, data generation, tcommerce, and more. They will also attempt to identify new ways in which connected/smart-TV platforms will be monetized going forward, as well as emerging technologies that will lend themselves to the monetization of connected/smart TV. Panelists include:

  • Rob Aksman, Chief Experience Officer, BrightLine
  • Scott Brown, SVP of Engineering and Strategic Relations, Nielsen
  • Michael Collette, CEO, Cognitive Networks
  • Mike Fitzsimmons, Chairman and CEO, Delivery Agent
  • Jonathan Hurd, Director, Altman Vilandrie & Company (Moderator)
  • Kent Steffen, President of Digital Services, CSG International
  • Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media (GroupM)

 

 

6:20-8:00PM
Hawthorn Room and Beyond
Cocktail Reception, Sponsored by Rentrak
Presentation of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television

 

 

 

SCHEDULE OF EVENTS FOR WEDNESDAY, JUNE 24TH

 

8:00-9:00AM

Hawthorn Room

Registration, Breakfast, Schmoozing and Networking

 


9:00-9:10AM

Ventana Room

Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]

 


9:10-10:05AM
Ventana Room

Social TV: More than Idle Chatter

This session will explore how social TV is no longer simply about viewers using their second screens to chat about the shows they are watching, but instead is evolving into something much more fundamental to the creation, the marketing, the viewing experience, the measurement and the monetization of television. In the words of industry analyst, Colin Dixon, "social isn't just happening around the TV experience, in some cases it is the experience."

Panelists will highlight recent and ongoing programming projects and emerging technology platforms that illustrate the increasingly close ties between television and the social sphere; and will explore such issues as how social can be used as a programming platform for TV; how fan communities can become collaborators in the promotion of programming; whether, as some have claimed, the social activity around a show is a better measure of its success than its ratings; the new kinds of data that are being generated by social viewing; the impact on the social-TV space of live social broadcasting platforms; the extent to which social TV allows programmers to engage younger viewers; and more. Panelists include:

  • Malcolm CasSelle, GM of Digital Media, SeaChange International
  • Alexander Mazzara, CEO, Joiz
  • Craig Palmer, CEO, Wikia
  • Josh Rickel, VP of Media and Entertainment, Spredfast
  • Hardie Tankersley, SVP of Innovation, Fox Broadcasting
  • Jeremy Toeman, VP of Product, CNET (a CBS Interactive Company)
  • Eli Uzan, Chairman, Screenz
  • Moderator TBA

 

 

9:10-10:05AM
Prince Room
EPAM MASTER CLASS: Beyond "Watch" Apps: Building a Better Audience with Adobe Products
 
The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. 
 
This Master Class is created and presented by EPAM systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide. 
 
In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. Presenters: 
 
  • Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems
  • Speaker from Adobe TBA

 

 

9:10-10:05AM

Cypress Room

Emerging Best Practices for Measuring TV on Digital Platforms

This session will examine the ongoing challenges involved in accurately measuring and understanding TV viewership on non-linear platforms, and outline how audience measurement is being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, and other ongoing changes in viewer behavior.

Most importantly, the session will show how broadcast and cable networks, MVPD's, digital publishers, advertisers and agencies each have a critical role to play in the process of overcoming measurement challenges on digital platforms. The goal of the session will therefore not only be to help attendees understand the issues at play, but to help them understand what they themselves must do in order to make TV audience measurement across platforms a reality. Panelists include:

  • Jane Clarke, CEO/Managing Director, CIMM
  • Joan FitzGerald, SVP of Television and Cross-Media Services, comScore (Moderator)
  • Cathy Hetzel, Corporate President, Rentrak
  • Helen Katz, SVP/Director of Research, Starcom Mediavest Group
  • Howard Shimmel, Chief Research Officer, Turner
  • Lauren Weinberg, VP of Strategic Planning and Consumer Insights, Yahoo

 

 

10:05-11:00AM

Ventana Room

Beyond the "YouTube MCN"

The term, "YouTube MCN," is increasingly a misnomer, as many of the leading companies in this space redefine their business as much more than simply representing YouTube channels, and embrace new monetization models beyond YouTube advertising.

This session--which brings together representatives of these companies and of companies that are seeking to help them reinvent their business model and reduce their reliance on YouTube--will explore the consequences of this reinvention, not just for the online video space, but for the television and advertising industries in general. Questions to be answered include: Which new social-video platforms are the MCN's targeting and how? To what extent will programmatic threaten the role of MCN's if they continue to rely on advertising? What role will branded content play in the future of MCN's--as well as ecommerce and merchandising--and how will this affect the kind of programming they produce and represent? Can MCN's and the Millennial "influencers" they represent help brands reach the younger consumers that appear to be increasingly turning away from traditional TV? And what new opportunities will be presented to MCN's and creators, not just by emerging virtual MVPD services (e.g. Sling TV and Verizon's OnCue-based service) and by the increasing popularity of connected-TV platforms (Roku, Apple TV, etc.), but also by traditional TV? Panelists include:

  • Olivier Delfosse, COO, StyleHaul
  • Jon Erlichman, Columnist, TheWrap (Moderator)
  • John Evershed, CEO, Mondo Media
  • Rob Gabel, CEO, Tubular Labs
  • Ashley Kaplan, Head of Content, Fullscreen
  • Oren Katzeff, Head of Programming, Tastemade
  • Ed Laczynski, CEO, Zype

 

 

10:05-11:00AM
Prince Room
ADOBE MASTER CLASS: Adobe, Pac-12 and Shaw: Research and Discussion
 
TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. 
 
We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. 
 
Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies.
 
 
 

10:05-11:00AM

Cypress Room

Programmatic TV and Video: Where Do We Stand Today?

Programmatic TV and video advertising, if successfully implemented, will arguably be one of the most important developments in years for both the television and the advertising industries. Yet a brief perusal of the advertising trade press makes it clear that there has recently been some skepticism expressed about its prospects which, it is claimed, have been overhyped.

This session, which brings together leading companies from the buy-side and the sell-side of the programmatic TV space, will counter such skepticism by eschewing hype and focusing on tangible achievements to date--drilling down into the actual mechanics of buying and selling TV and video advertising programmatically. The goal will be to provide a realistic assessment of the progress that has been made so far, to enumerate the obstacles that must still be overcome, and thereby to draw up a clear roadmap to the full implementation of programmatic TV and video advertising. Panelists include:

  • Brian Burdick, EVP of Digital and Programmatic, WideOrbit
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
  • Doug Hurd, Co-Founder and EVP of Business Development, clypd
  • Bruce Mello, VP of TV and Video Activation, TubeMogul
  • Chris Raleigh, Chief Commercial Officer, placemedia
  • Steve Silvestri, Senior Director of TV Advertising and Technology Sales, AOL
  • Brad Smith, SVP of Revenue and Operations, Videa

 

 

11:00-11:10AM

Schmoozing and Networking Break, Sponsored by comScore Communications

 

 

11:10AM-12:05PM

Ventana Room

OTT Is the New Normal: What's Working, What's Not and Why

With services like Hulu and Netflix appearing on set-top boxes and ESPN and HBO playing on Apple TV, it's hard to say where the "top" of OTT is. The complexity of media distribution has grown dramatically

This panel will explore companies' (both established broadcasters' and upstarts') experiences to date launching and supplying programming to OTT services, often while running their own direct-to-consumer offerings. We'll get into lessons learned, problems that arose, solutions that were applied, efficiencies that were discovered, consumer and advertiser reaction to date, and more. Panelists will also weigh in on their views of the future of the OTT world and on what new opportunities will arise. Panelists include:

  • Chad Dunavant, VP of Product Management, CSG International
  • Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems (Moderator)
  • Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks
  • Jennifer Mirgorod, EVP of Brand Distribution, Turner Broadcasting System
  • Jody Stark, EVP of Global Commercial Strategy, Piksel
  • Luc Tomasino, Chief Marketing Officer, Tablet TV
  • Michael Tribolet, CEO, YipTV

 

 

Prince Room
TUBEMOGUL MASTER CLASS: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
 
For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's. 
 
Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching. 
 
With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them? 
 
 
 
 

11:10AM-12:05PM

Cypress Room

Big Data, Analytics and Advertising

This session will present a broad examination of the role of Big Data and analytics in TV advertising. The first part of the session will be devoted to questions around the data itself: How to ensure the quality of the data being used to drive advertising decisions (how often is it updated? is it known or modeled? how large a pool of consumers was it drawn from?)? How detailed is this data today? What new techniques are emerging for analyzing it? In what ways will TV's migration to online platforms--including social-media platforms--give rise to new forms of data? How to address consumers' privacy concerns? And more. The second part of the session will be devoted to assessing how successfully the data is being used to date, in order to enable addressable and programmatic TV advertising, as well as to a discussion of how we might expect the relationship between Big Data, analytics and TV advertising to play out going forward. Panelists include:

  • James Bourner, Head of Display and RTB, Jellyfish Online Marketing
  • Adam Gaynor, VP of Media Sales and Analytics, DISH Network (Moderator)
  • Walt Horstman, President, AudienceXpress
  • Helen Katz, SVP/Director of Research, Starcom Mediavest Group
  • Brienna Pinnow, Product Lead, Addressable Advertising, Experian
  • Wendell Wenjen, VP of Business Development, Simulmedia

 


12:05-1:00PM

Ventana Room

Discovery and Navigation: Intelligent Technologies Enabling New Viewing Experiences

Viewers are consuming record amounts of traditional pay-TV, OTT and made-for-Web content across a range of devices, and where you watch is now far less important than how you watch. Spelunking through pages of content to watch a 5-minute Webisode is not entertaining, and content owners still want to provide a branded, continuous viewing experience that keeps consumers engaged. Programmed navigation is stepping in to fill the role that human programmed broadcast schedules have played for decades--Thursday night "must-see TV" is evolving into bespoke entertainment streams that aggregate on-demand content from many sources. This panel will look at how smart content (a.k.a. metadata), algorithmic navigation and feedback loops are enabling new viewing experiences, including personalized channels and creative short-form applications. Panelists include:

  • Adam Eatros, COO, Yidio
  • Christy Martin, Principal, iBox Systems (Moderator)
  • Warren Packard, CEO, Thuuz Sports
  • Ty Roberts, Chief Strategy Officer, Gracenote
  • Tyler Winton, VP of Client Services, Digitalsmiths

 

 

12:05-1:00PM
Ventana Room
EXPERIAN MASTER CLASS: It's Time to Change the Channel: How Audience Hubs Will Drive TV to a New Frontier 
 
TV is facing an evolution: shifting viewing habits, devices everywhere we turn, and an explosion of data. This new era of TV advertising ushers in hot, trending buzzwords like "addressable," "programmatic," "cord cutting" and "audience hubs." This Master Class serves as a guide to not only define current and emerging capabilities in the TV ecosystem, but also provide a lively discussion of how marketers are implementing engaging and measurable audience-fueled TV advertising strategies. 
 
Attend this session if you want to hear first-hand from Experian and its partners about the power of addressable TV, real-life success stories, and how brands are using new audience hub platforms to deliver data-fueled campaigns. Panelists will answer questions such as: What data sources work best for targeting or analytics? Is cross-channel targeting a reality? How successful are addressable campaigns? Can you show me real reports and results? What tools are you using to marry together data I can actually use? And what is the next evolution of addressable TV?
 
Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to data, technology and analytics. Panelists include:
 
  • Brad Danaher, Addressable Media Manager, Experian
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian
  • Brienna Pinnow, Product Lead, Addressable Advertising, Experian

 

 

 

12:05-1:00PM

Cypress Room

The Future of Pay-TV Advertising

This session will showcase recent deployments and technological developments in pay-TV advertising, and attempt to predict how MVPDs' advertising offerings will innovate as they adapt to a rapidly evolving television and video environment. Panelists will examine a range of advanced-advertising areas, including interactive ads, dynamic ad insertion (DAI), addressable/targeted advertising, advertising on "TV Everywhere" services, the generation of set-top box data, programmatic advertising, and more. Panelists include:

  • James Ackerman, Executive Chairman, Broadway Systems
  • Chris Hock, SVP of Business Development and Strategic Partnerships, BlackArrow
  • Pete Mann, Director of National TV Sales, West Coast, AT&T AdWorks
  • Lenny Melamedas, EVP, AdGorilla
  • Chris Pizzurro, Head of Product, Sales and Marketing, Canoe (Moderator)

 

 

1:00-1:55PM

Lunch

 

 

1:55-2:50PM

Ventana Room

Understanding the Cloud and its Implications

This session will explore the ways in which cloud-based approaches are transforming television's technology infrastructure, as well as their implications for other parts of the TV ecosystem. Panelists will draw on real-world deployments to highlight the benefits of HTML5, Cloud DVR and other cloud TV technologies, which include the ability to create innovative, graphically rich, and personalized cross-platform viewing experiences; to deploy feature updates in real time; to improve data generation--thereby enabling better targeting of content and advertising; to provide virtually unlimited storage for content recordings; and more. At the same time, they will outline the challenges that still face cloud-based approaches, and debate the ways in which other elements of the TV ecosystem, such as search, discovery and navigation, must adapt in order to take full advantage of them. Panelists include:

  • Daniel Frankel, Editor, FierceCable (Moderator)
  • Mark Hydar, Head of Dev/Ops, Ericsson
  • Nikos Iatropoulos, CEO, Lingospot
  • Lakshmana Pamarthy, Director of Product Management, ActiveVideo
  • Robin Wilson, VP of Business Development, NAGRA

 

 

1:55-2:50PM

Cypress Room

Advanced Advertising and Engagement

According to some estimates, approximately 50% of viewers are distracted by a mobile device during commercial breaks. This session will explore how advanced-TV/video advertising--including interactive advertising and advertising that supplements TV campaigns with a presence across the various digital platforms that would otherwise entice the viewer away from those campaigns--is addressing this problem.

Questions to be answered include: Is it indeed true--as a recent piece from the IAB's Advanced TV Advisory Board claims--that "audience choice--viewers choosing their content and influencing or potentially even choosing which ads they see--ensures deeper engagement with...advertising?" If so, what kinds of interactive ad formats are proving most effective at engaging viewers, and how do we determine this? How should advertising on a second screen complement and enhance advertising on the first screen? What are the best practices for coordinating campaigns across TV and digital platforms? How well are new interactive and cross-platform advertising techniques delivering on their oft-claimed promise of generating richer data that can itself be used to increase viewer engagement? And to what extent will television's ongoing migration to connected platforms result in a boom in interactive advertising? Panelists include:

  • Avi Brown, Chief Digital Officer, Extreme Reach
  • Tal Chalozin, CTO, Innovid
  • John Collins, Managing Director of Broadcast and ITV, Media Storm
  • Allison Dollar, CEO, ITV Alliance (Moderator)
  • Chris Falkner, SVP of Advanced TV, NBC Broadcasting
  • Tobias Schmidt, CEO, wywy
  • Jeri Smith, CEO, Communicus

 

 

2:50-3:45PM

Ventana Room

Millennials and Plurals II: Established Media Players Embrace the Future

A recent research report* found, among other things, that Millennials and Plurals consider online video programming "more relatable" than traditional TV; prefer watching original online programming to network and broadcast TV programming that has been made available online; and are more likely to be influenced to make purchases by YouTube creators than by traditional TV and movie stars. This and other evidence appears to suggest that established media companies and brands that are looking to stay relevant to younger viewers may not just need to make a few adjustments to traditional programming formats and distribute their content on new platforms, but may be forced to fundamentally reinvent those formats and the advertising that supports them.

This session--which brings together representatives from established media companies and from a company that is seeking to help advertisers reach younger viewers through new kinds of branded entertainment, as well as a well-known futurist--will explore how these companies have been embracing the future and re-inventing programming and advertising to appeal to the rapidly evolving expectations of a new generation of viewers. Panelists will outline the lessons learned and the progress made to date, and cast light on the innovations we can expect from them going forward. Panelists include:

  • Zach Blume, Partner/Managing Director, Portal A
  • Sarah Malkin, VP & GM of Programming, Maker Studios
  • Ari Popper, Founder & CEO, SciFutures
  • Lori H. Schwartz, Managing Partner, StoryTech (Moderator)
  • Isaac Showman, Managing Director, Reuters TV

 

*http://media5.break.com/campaigns/acumen/Acumen%20Constant%20Content__ExecSum%20Booklet_Final2.pdf

 

 

2:50-3:45PM

Cypress Room

The Online (r)Evolution of Linear TV

Netflix CEO Reed Hastings said traditional television has had a great 50-year run, but it's over now. The clamor over on-demand delivery online only serves to reinforce that impression. Is Mr. Hastings right? Certainly not if this panel's participants have anything to say about it. New online providers are turning to linear TV to up engagement and capture new viewers. However, the way they are creating these new linear experiences is nothing like production for traditional television. Online providers are taking full advantage of the economies and opportunities afforded by an Internet delivery architecture. Join us to understand how linear TV is not just alive online, but how it is thriving there. Panelists include:

  • Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
  • Ron Garfield, General Manager, BUZZR TV
  • Jim Monroe, SVP of Programming, Net2TV
  • Tom Ryan, CEO, Pluto TV

 

 

3:45-3:55PM

Schmoozing and Networking Break, Sponsored by comScore Communications

 

 

3:55-5:00PM

Ventana Room

Designing the "Appification" of TV

Increasingly, viewers are receiving their television programming not through channels but through apps, whether those apps are on a smart TV or set-top box, a PC or laptop, a phone or tablet, or (soon) even on a wearable. Yet this "appification" of TV raises a host of challenges for those tasked with powering, building and designing these apps: How do you create a viewing experience that is just as engaging and consistent on a mobile phone as on a 40-inch TV? And how do you unify multiple "appified" content sources into a seamless television experience?

This session--which brings together prominent television designers and representatives of companies that are powering and building the apps through which more and more viewers are accessing television--will address these questions, highlighting recent projects that demonstrate creativity, ease-of-use and innovation in designing the "appification" of TV. Panelists include:

  • Clayton Banks, Executive Director, Silicon Harlem (Moderator)
  • Hans Disch, Partner, 24i Media
  • Eric Elia, Managing Director, Cainkade
  • Joel Grenier, UX Director, You.i Labs
  • Mano Kulasingam, Co-CEO, Digiflare
  • Ignazio Moresco, Head of Design, Ericsson
  • Dewey Reid, VP/Executive Creative Director, CNN
  • Eli Weisman, VP of Interactive TV, Trailer Park

 

 

5:00-6:00PM

Ventana Room

TVOT 2015 GRAND FINALE: The Reality of Virtual Reality

With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The World's First Eye Tracking Virtual Reality Headset," seeing a highly successful Kickstarter campaign--it seems that VR, after years in the lab, has finally arrived.

Yet, while development is fast-moving, challenges remain for the industry. Now that the tools are being refined, what about the artistry of immersive, forward-moving narrative, the convergence of game and story, the responsibility for the safety of the consumer, and the business models? How are the game developers and Hollywood studios responding, and what are the true opportunities presented in entertainment, journalism, education, tourism, medicine and more? This session will bring together leading creatives and other key figures from the Virtual Reality space to discuss the current state of, and future prospects for, this rapidly emerging medium. Panelists include:

  • Shannon Gans, CEO, New Deal Studios
  • Arthur van Hoff, Founder and CTO, Jaunt
  • Brian Seth Hurst, Managing Partner, StoryTech (Moderator)
  • David Marlett, Founder, Cinemersia
  • Robert Nashak, COO Survios
  • Helen Situ, Virtual Reality Evangelist, NextVR
  • Brent Young, President and Creative Director, Super 78 Studios

 

(Note: Strawberries and champagne will be served during this session.)

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