[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows:

"This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at AllerganTara Maitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more."

 

[itvt] is pleased to present an audio recording plus slideshow of the TVOT SF 2016 session, "Discovery, Personalization and the TV User Experience." The session was described in the show brochure as follows:

"This session will explore the latest developments in television search and recommendations technologies, metadata creation and management techniques, and personalization strategies, in an attempt to ascertain how these developments are being brought together to shape the TV user experience of tomorrow. In addition, panelists will examine the extent to which curation (by human beings rather than by algorithms) will continue to play a crucial role in matching viewers with the programming that appeals to them, and will also debate the extent to which audience discovery--i.e. methodologies through which programming offerings find their target audiences through data and human know-how--could play an even more important role in TV's future than content discovery." Panelists included:

  • Susan Crouse, Director of Product Management, Alticast
  • Campbell Foster, Director of Product Marketing, Adobe
  • Kimberly Hicks, VP of Product Management, Viacom
  • Gerard Kunkel, Managing Partner, Next Media Partners (Moderator)
  • Andre Swanston, CEO, Tru Optik
  • Tyler Winton, VP of Client Services, Digitalsmiths

(Note: a big thank you to Martin Focazio, Head of Strategy and Business Consulting at EPAM Systems, for his help in the conceptualization of this session.)

NOTE: A video of this session is available for purchase. Please contact tracyswedlow@gmail.com to inquire.

[itvt] is pleased to announce the winners of the 13th annual Awards for Leadership in Interactive and Multiplatform Television. The awards were presented at The TV of Tomorrow Show on June 7th.

  • The award for "Most Significant Impact" (i.e. the company or organization that has had the most significant impact on the industry as a whole over the past year) went to Adobe Primetime.
  • The award for "Most Significant Newcomer" (i.e. the company or organization that was the most significant newcomer/breakthrough player of the past year) went to Sorenson Media.
  • The award for "Most Significant Technology, Platform or Product" (i.e. the company or organization that invented the most innovative and disruptive technology, platform or product of the past year) went to Starcom Mediavest for MAPS TV and to Visible World for its High-Yield Platform (tie).
  • The award for "Most Significant Content Offering" (i.e. the company or organization that created the most innovative and disruptive content offering of the past year) went to New Form Digital for its digital original series.
  • The award for "Most Innovative Design or User Interface" (i.e. the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year) went to Comcast for its X1 platform.
  • The award for "Achievement in Advanced Advertising" (i.e. the company, organization or individual that did the most to realize the promise of advanced advertising--including such areas as operator-driven single-screen advertising, connected-TV advertising, second-screen/social-TV advertising, addressable advertising, dynamic advertising insertion, transmedia advertising, interactive branded content, measurement, programmatic buying, dynamic creative, and more--over the past year) went to Turner Ad Sales for Now Media.
  • The awards for "Individual Leadership" (i.e. individuals who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward) went to Jane Clarke, CEO/Managing Director of CIMM and to Fabian Birgfeld, Founder and Director of W12 Studios.
  • The "ITV All-Star" award (i.e. an individual who has a long-term track record of leadership in the interactive television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame) went to Chris Pizzurro, Head of Business Development, Sales and Marketing at Canoe.

Congratulations to all the winners, and a big Thank You to all the judges!

 

TVOT SF 2016 (June 7th-8th at the Golden Gate Club in the Presidio of San Francisco) is just one day away. Purchase your tickets here: http://tvotsf2016.eventbrite.com

We have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the following four sessions (we have also included this information below):

  • Keynote Fireside: Robert Hayes, EVP of Digital at NBC Entertainment
  • Experian Master Class: Piecing Together the Puzzle for TV Measurement
  • Book Launch: TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium
  • Advertising and Measurement Fireside: Allergan, MODI Media and TiVo Research

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...

10:05-10:30AM, June 7th
Ventana Room
Keynote Fireside: Robert Hayes, EVP of Digital at NBC Entertainment

When it named Rob Hayes to the newly created role of EVP of Digital back in 2012, NBC stated that his appointment demonstrated its commitment to an "aggressive digital media strategy." In this keynote fireside with Television Academy Governor, Seth Shapiro, Hayes will discuss his work crafting and implementing this strategy to date, and cast light on the network's plans for digital innovation going forward. 

Topics to be addressed include: New ways in which NBC is using YouTube and other social-video services to promote, enhance and extend its programming; the thinking that guides the numerous apps it has launched on mobile, connected devices, and game consoles; the new advertising and branded-content strategies it is pursuing on these platforms; its roll-outs of digital companion series and other original digital programming; the importance of integrating digital innovation into the program development process from the ground up; and the role that virtual reality and other emerging technologies and media are set to play in NBC's digital roadmap.

  


11:40AM-12:00PM, June 7th
Prince Room
Advertising and Measurement Fireside: Allergan, MODI Media and TiVo Research

This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, Tara Maitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more.


2:40-3:35PM, June 7th
Prince Room
Experian Master Class: Piecing Together the Puzzle for TV Measurement

Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. The Master Class will cover some of the latest trends in the space and provide a first-hand look at the tools being used to activate your data across channels. 

This Master Class will answer such question as: What is Experian's role in the TV space? How can I create a "cookie-free" strategy as I go cross-channel? What tools and technology are used to activate my data across channels? How should I be measuring the success of my TV campaigns? And what does the future hold for TV measurement? 

Join Experian as the company provides a brand new look at real TV reporting that is changing the game. Presenters include:

  • Lindsey Harju, Senior Product Manager, Experian Marketing Services
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services=

5:35-6:20PM, June 7th
Prince Room
Book Launch: TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium

Television Academy Governor and USC Professor, Seth Shapiro, will deliver a talk based on his new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium.

The book chronicles the incredible evolution of television via the stories of over 50 innovators who challenged and redefined the medium, from David Sarnoff and William Paley to Lucille Ball and Johnny Carson, Grant Tinker and Mary Tyler Moore to John Kennedy and Norman Lear. These innovators' stories are a goldmine of lessons for modern-day entrepreneurs and professionals, because what has happened before will happen again. Shapiro shows how--despite the commonly held belief that the "disruption" of television is a new phenomenon--the medium has in fact been continually disrupted since it began, in a century-long battle between economic, technological and cultural forces.

TELEVISION's cast includes inventors, executives, entrepreneurs, performers, politicians and artists, in an epic tale that has never been told in one place until now.

 

Just 4 more days to TVOT SF 2016, our 10th anniversary show!

Purchase your tickets here: http://tvotsf2016.eventbrite.com

View the schedule of sessions here: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...


 

Interview: Verizon Digital Media Services Chief Marketing Officer, Mary Kay Evans

Verizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company bills as "the industry's first end-to-end platform that simplifies the way online media is delivered, consumed and monetized."

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay Evans, discusses the company's platform and its capabilities, the market that it is targeting, its goals for the future, and more

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 8th keynote by Alex WellenChief Product Officer of CNN. We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

 

JUNE 8TH, Wednesday

10:35-11:00AM
Ventana Room
Keynote Presentation: Transforming How We Watch the News

Since the advent of the remote control in 1955, TV viewers and advertisers haven't stopped demanding more and more "control" of the TV experience. In this keynote presentation, CNN Chief Product OfficerAlex Wellen, will take us on CNN's journey to reimagine news with the introduction of CNNgo, a mobile-first and connected-TV video experience that "puts the consumer in the control room." From native advertising to sampling to binging, Wellen will demo the latest incarnation of CNNgo that offers a deep library of on-demand content, news clips, original programming, and live breaking news. 

The keynote will then take a look ahead at five immersive new ways consumers and marketers are discovering and engaging with video across the latest OTT devices and advanced set-top boxes. Whether it's coverage of the 2016 presidential election, a developing story out of North Korea, or Anthony Bourdain's latest excursion in Senegal, there's never been a more extraordinary (and disruptive) time across the news landscape.

 

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 7th fireside featuring Adi Sideman, Founder and CEO of YouNow, and JR Griffin, VP of Marketing and Business Development at FremantleMedia. We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

 

JUNE 7th (Tuesday)

11:40AM-12:00PM
Ventana Room
Live Social Broadcasting Fireside: FremantleMedia and YouNow

"America's Got Talent" has brought the variety format back to the forefront of American culture by showcasing unique performers from across the country. For Season 11's auditions the show partnered with YouNow, a live social broadcasting platform popular with the 13 to 24 demographic. Over the course of 13 weeks, "America's Got Talent" conducted hundreds of 90-second auditions on YouNow, using the platform's "guest broadcasting" capabilities. The auditions garnered more than 1.5 million views.

In this fireside, Adi Sideman, Founder and CEO of YouNow, and JR Griffin, VP of Digital Marketing and Business Development at FremantleMedia, will discuss how traditional television and a new social entertainment network worked together to take the "America's Got Talent" audition experience into aspiring performers' own homes. They will reveal the results of the partnership, including the shared benefits the partners received both in traditional terms and in terms of new social metrics. 

 

 

 

[itvt] is pleased to highlight the following TVOT 2016 session:


TUESDAY, JUNE 7TH

10:40-11:10AM
Ventana Room
TVOT 2016: The Millennial Generation's Anthem: I Want My Advanced-TV

As the largest subset of the population, Millennials' video-viewing habits are driving cataclysmic shifts in media and advertising. This conversation will explore the changing ways they are consuming traditional television content across all screens, and how DISH Media Sales is utilizing technology to help marketers reach them. Participants include:

  • Adam Lichstein, President of Seller Platforms, Tremor Video
  • Adam Lowy, GM of Advanced TV, DISH Network and Sling TV

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes next week:

 

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 7th special presentation by John Roland, Chairman and CEO of advanced-TV/video advertising powerhouse, Extreme Reach. We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 8th keynote fireside with Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

 

 

10:05-10:35AM, June 8th
Ventana Room
Keynote Fireside: Beyond OTT--Connecting the Dots in a Fragmented Ecosystem 

Tony Goncalves, AT&T &  Rick Howe, the iTV Doctor

A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form content, traditional TV or OTT; it's all the above while delivering on a simplified value proposition. 

In conversation with Rick Howe (The iTV Doctor), Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group, will discuss what consumers are telling us they want from the industry and how we can get there. That includes reaching Millennial viewers and building authentic relationships meant to last a lifetime. 

Plus get a closer look at AT&T's video strategy, upcoming OTT services and integration across the company's various lines of business. From technology to product and along the content value chain, those who help simplify and solve this equation will win for the long-term. 

 

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