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The Weather Channel, VP of Programming, Tom Pratt

Today's show is about The Weather Channel's work with interactive television. Tom is responsible for localized programming on The Weather Channel® (TWC) including the teams responsible for Local on the 8s® for cable and satellite viewers, localized on-channel overlays Weatherstrip and Weather Frame, severe weather bulletin messages, the digital channel Weatherscan® and interactive television products and services. Your host is Tracy Swedlow, editor of itvt.com and blog.itvt.com