Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Visible World CEO Seth Haberman on Addressable Advertising

Register for
TVOT LIVE!
April 26-30 Sponsor Speakers Televisionation

visible_world_ceo_seth_haberman_on_addressable_advertising.mp3

Visible World CEO, Seth Haberman, is here to speak to InteractiveTV Today's editor-in-chief, Tracy Swedlow, about important developments in the Addressable Advertising industry. Specifically, discussion covers why it's such an important topic now; whether trust can exist between the cable industry and the broadcasters through Canoe Ventures; the rise of online auctioning of ad units; how interactive advertising will work with addressable advertising - good and bad. Read more news, set up your own blog and profile, access screenshots and videos at http://www.itvt.com