TVOT LIVE Panel: The Way Forward for Cross-Platform Measurement

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TVOT LIVE Panel: The Way Forward for Cross-Platform Measurement

04
Aug

TVOT LIVE Panel: The Way Forward for Cross-Platform Measurement

ITVT/TVOT is pleased to present “The Way Forward for Cross-Platform Measurement,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Jane Clarke, CEO/Managing Director of CIMM:
 
“This session will provide insight into the latest developments in cross-platform measurement, identify the challenges this field still faces, and assess ongoing efforts to overcome those challenges. Questions to be addressed include: What do buyers and sellers respectively need from cross-platform measurement, and how well is the industry addressing those needs? What challenges is the Covid-19 pandemic presenting to the measurement industry? What impact are issues of data privacy and security having on the space? What is the status of the various cross-platform measurement initiatives from organizations such as CIMM, the MRC, the IAB and the WFA? How can the different media companies and organizations that have developed proprietary approaches to cross-platform measurement best collaborate? And what obstacles stand in the way of such collaboration?” Panelists included:
 

Televisionation: Screen Culture: Matt Brennan, Television Editor at the LA Times

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex

Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

Televisionation Friday Fireside: Innovid Co-Founder and CTO, Tal Chalozin

Televisionation Friday Fireside: Cinedigm President, Erick Opeka

Televisionation: Bally’s Adi Dhandhania on Interactivity and Sports Betting

Televisionation Friday Fireside: Universal Search & Discovery’s Steve Harnsberger

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”