TVOT LIVE! 2021 - Advertising On CTV- Challenges and Opportunities

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TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities

11
May

TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities

ITVT is pleased to present “Advertising On CTV: Challenges and Opportunities,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda:

“As audiences shift from cable to streaming, ad dollars will need to go along with them. But advertising on CTV is nothing like advertising on traditional TV. Or is it? Panelists will discuss the benefits of running ads on CTV (all that data) along with the road blocks (all that confusion). We’ll look at how to use CTV for branding and reach and how to use it for more tactical engagements, what you can and can’t do with data and how to understand if it’s all working as planned.” Panelists included:

 

 
Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
 
In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email: 
 
  • Go to https://tvotlive2021.hubilo.com/community/#/home
  • Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder)
  • Paste the code into the appropriate field at the link above and click the button;
  • If you don’t receive the log-in code via email, you can contact us at tvotnyc@gmail.com
 
Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!

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