TVOT LIVE! 2021 - Keynote Fireside Chat - Donna Speciale

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TVOT LIVE Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy


TVOT LIVE Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Donna Speciale, President of Advertising Sales and Marketing at Univision, was interviewed by Scott Schiller, Global Chief Commercial Officer of ENGINE. Here’s the description of the keynote from the conference agenda:

“Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part of what the Hispanic broadcaster has termed an ‘ongoing transformation’ of its advertising and streaming strategies, Speciale has stated publicly that she is ‘focused on aggressively evolving’ Univision’s ad sales operations. In this keynote fireside chat with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB, Speciale will cast light on her plans to revamp Univision’s ad-sales strategy, update attendees on its new PrendeTV AVOD service, explain why Hispanic audiences need to be a key part of a brand’s marketing strategy, share her insights into the future evolution of TV/video advertising in general, and more.”

Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email: 
  • Go to
  • Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder)
  • Paste the code into the appropriate field at the link above and click the button;
  • If you don’t receive the log-in code via email, you can contact us at
Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!

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