Televisionation: VIZIO’s Mike O’Donnell

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Televisionation: VIZIO’s Mike O’Donnell

13
May

Televisionation: VIZIO’s Mike O’Donnell

TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO.

Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light on how advertisers and programmers are making increasing use of viewing data; and shares his thoughts on the future of the TV ad business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe http://itvt.com @tswedlow @tvotshow

Televisionation Friday Fireside: Jonathan Boltax, Co-Founder and CEO of PlayWorks Digital

Televisionation: Screen Culture: Jenna Keane, Chief Creative Officer at RTR Media

Televisionation: IEI’s Erik Langner on Using ATSC 3.0 and Other TV Tech to Enable Digital Learning

Televisionation Friday Fireside: Jim Riley, President of US Operations at Stingray

Televisionation: Screen Culture: Matt Brennan, Television Editor at the LA Times

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex