Televisionation: VIZIO’s Mike O’Donnell

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: VIZIO’s Mike O’Donnell

13
May

Televisionation: VIZIO’s Mike O’Donnell

TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO.

Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light on how advertisers and programmers are making increasing use of viewing data; and shares his thoughts on the future of the TV ad business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe http://itvt.com @tswedlow @tvotshow

TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

Televisionation: Screen Culture: Jordana Mollick, President of Development and Production at Semi-Formal Productions

Televisionation Friday Fireside: Whip Media’s Sherry Brennan on How TV Content-Licensing Is Changing

TVOT LIVE! Panel: Cross-Platform Sales in Local Media

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?