Televisionation: Realeyes’ Max Kalehoff on Using Facial Coding to Understand Video Viewing

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Realeyes’ Max Kalehoff on Using Facial Coding to Understand Video Viewing

18
May

Televisionation: Realeyes’ Max Kalehoff on Using Facial Coding to Understand Video Viewing

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes, a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Among other things, he defines emotion AI and facial coding and explains how they work, describes the kinds of insights and data these technologies make possible, and the kinds of market problems they can solve, and provides some recent examples of how Realeyes’ tech is being used to determine the efficacy of ad campaigns.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe for free http://itvt.com/subscribe

TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

Televisionation: Screen Culture: Jordana Mollick, President of Development and Production at Semi-Formal Productions

Televisionation Friday Fireside: Whip Media’s Sherry Brennan on How TV Content-Licensing Is Changing

TVOT LIVE! Panel: Cross-Platform Sales in Local Media

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?