Televisionation: Philip Smolin, Chief Strategy Officer, Amobee

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Televisionation: Philip Smolin, Chief Strategy Officer, Amobee

07
Apr

Televisionation: Philip Smolin, Chief Strategy Officer, Amobee

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.This episode features Philip Smolin, Chief Strategy Officer of Amobee, a company that bills itself as providing end-to-end campaign planning, management and optimization across TV, digital and social media.Among other things, Smolin provides an overview of Amobee’s Brand Intelligence platform, and explains how the company is helping its customers re-tool their marketing strategies in order to meet the challenges posed by the Coronavirus/Covid-19 pandemic.(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

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