Televisionation: New Consumer Research from the TVB

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Televisionation: New Consumer Research from the TVB

08
Dec

Televisionation: New Consumer Research from the TVB

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hadassa Gerber, Chief Research Officer at the Television Bureau of Advertising (TVB), a trade association representing the US local broadcast industry. She shares with us the results of several studies that the organization has conducted over the past few months in order to better understand media usage and the impact of media on decision making. These studies include two (one in April and one in September) on media usage during the Covid-19 pandemic; a Home Improvement Purchase Funnel Study, which examined the importance of media platforms in influencing home-improvement consumers in their purchase-decision process; and a Voter Funnel Study which, immediately after the general election, canvased 10,000+ registered voters in 10 competitive states in order to identify the importance of over 20 media platforms in influencing the voter decision process.

Televisionation: Tubi’s Biz-Dev Chief, Andrea Clarke-Hall, in Conversation with the iTV Doctor

Televisionation: Interactive TV Works Founder, Craig Leddy, in Conversation with the iTV Doctor

Televisionation: Sinclair Broadcast’s Head of Advanced Technology, Mark Aitken (Part II)

Televisionation: Sinclair Broadcast’s Head of Advanced Technology, Mark Aitken (Part I)

Televisionation: Co-founder, Greg Diefenbach, Discusses Niche VOD Service, MagellanTV

Televisionation: BitPath’s John Hane on the ATSC 3.0 Roll-Out and its Potential Impact

Televisionation: DeepIntent Co-Founder and CEO, Chris Paquette, in Conversation with the iTV Doctor

Televisionation: Butler and Gabel on Branded Entertainment Network’s (BEN) Acquisition of TubeBuddy