Televisionation: New Consumer Research from the TVB

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Televisionation: New Consumer Research from the TVB

08
Dec

Televisionation: New Consumer Research from the TVB

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hadassa Gerber, Chief Research Officer at the Television Bureau of Advertising (TVB), a trade association representing the US local broadcast industry. She shares with us the results of several studies that the organization has conducted over the past few months in order to better understand media usage and the impact of media on decision making. These studies include two (one in April and one in September) on media usage during the Covid-19 pandemic; a Home Improvement Purchase Funnel Study, which examined the importance of media platforms in influencing home-improvement consumers in their purchase-decision process; and a Voter Funnel Study which, immediately after the general election, canvased 10,000+ registered voters in 10 competitive states in order to identify the importance of over 20 media platforms in influencing the voter decision process.

Televisionation Friday Fireside: Jonathan Boltax, Co-Founder and CEO of PlayWorks Digital

Televisionation: Screen Culture: Jenna Keane, Chief Creative Officer at RTR Media

Televisionation: IEI’s Erik Langner on Using ATSC 3.0 and Other TV Tech to Enable Digital Learning

Televisionation Friday Fireside: Jim Riley, President of US Operations at Stingray

Televisionation: Screen Culture: Matt Brennan, Television Editor at the LA Times

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex