Televisionation: John Lawson and Anya Shetler of the AWARN Alliance

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: John Lawson and Anya Shetler of the AWARN Alliance

24
Mar

Televisionation: John Lawson and Anya Shetler of the AWARN Alliance

(TVOT) http://tvotshow.com -- TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis.

This episode features John Lawson and Anya Shetler of the AWARN Alliance, an organization that is championing the use of ATSC 3.0/NextGen TV to reinvent how we warn people and provide them with news and information during emergencies.

Among other things, Lawson and Shetler describe the AWARN Alliance’s goals, membership and partnerships; explain why the organization believes that NextGen TV has the potential to revolutionize emergency alerting; and discuss how the warning and information-distribution systems it envisions could be used during an epidemic like Covid-19. They also provide an update on a pilot project that AWARN is working on in Washington, DC, which sees it bringing together emergency managers and local TV stations’ news directors to create new alert formats and collaboration models.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Televisionation Friday Fireside: Atmosphere Co-Founder and CEO, Leo Resig

TVOT LIVE! 2021 - The Future Is Now and There’s No Turning Back - How the Pandemic Has Shifted How and Who We Target

TVOT LIVE! 2021 - Advertising On CTV- Challenges and Opportunities

TVOT LIVE! 2021 - How to Catalyze Audience-Based Selling in the US

TVOT LIVE! 2021 - Keynote Fireside Chat - ViacomCBS’s Streaming Strategy

Televisionation Friday Fireside: “My Octopus Teacher” Executive Producer, Ellen Wildemuth

Televisionation Friday Fireside: Tim Spengler, GM of Advanced TV Solutions at Amobee

Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More