Televisionation: Jo Kinsella, President, TVSquared

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Jo Kinsella, President, TVSquared

31
Mar

Televisionation: Jo Kinsella, President, TVSquared

http://tvotshow.com -- ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.

This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.

Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Televisionation Friday Fireside: Whip Media’s Sherry Brennan on How TV Content-Licensing Is Changing

TVOT LIVE! Panel: Cross-Platform Sales in Local Media

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?

TVOT LIVE! 2021 - Is Broadcast The TV of Tomorrow-

Televisionation Friday Fireside: Bitmovin’s Stefan Lederer on the Science of Streaming