Televisionation: Jo Kinsella, President, TVSquared

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Jo Kinsella, President, TVSquared

31
Mar

Televisionation: Jo Kinsella, President, TVSquared

http://tvotshow.com -- ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis.

This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.

Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Televisionation Friday Fireside: Jonathan Boltax, Co-Founder and CEO of PlayWorks Digital

Televisionation: Screen Culture: Jenna Keane, Chief Creative Officer at RTR Media

Televisionation: IEI’s Erik Langner on Using ATSC 3.0 and Other TV Tech to Enable Digital Learning

Televisionation Friday Fireside: Jim Riley, President of US Operations at Stingray

Televisionation: Screen Culture: Matt Brennan, Television Editor at the LA Times

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex