Televisionation: Inscape’s Jodie McAfee on ACR and Audience Data

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Inscape’s Jodie McAfee on ACR and Audience Data

20
May

Televisionation: Inscape’s Jodie McAfee on ACR and Audience Data

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and cross-channel targeting; argues that many media companies and agencies are reliant on old approaches to audience measurement and data that have been severely weakened by the Covid-19 pandemic; discusses new trends in viewing that Inscape has been seeing; and updates us on the company’s work on Project OAR, an industry consortium that aims to standardize addressable advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe for free http://itvt.com/subscribe

Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More

Televisionation Friday Fireside: Crackle Plus President, Philippe Guelton

Televisionation Friday Fireside: Accedo Co-Founder and CEO, Michael Lantz

Televisionation Friday Fireside: StreamSearch LIVE’s Marty Lafferty on UGC and More

Televisionation: TCM’s Eddie Muller Discusses “Reframed: Classic Films in the Rearview Mirror”

Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

Televisionation: Mike Molnar, Managing Partner, GLOW

Televisionation Friday Fireside: Courtney Miller on the New Production Venture between CBS Studios and the NAACP