Televisionation: Friday Fireside - Innovid’s Tal Chalozin in Conversation with The iTV Doctor

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Friday Fireside - Innovid’s Tal Chalozin in Conversation with The iTV Doctor

23
Apr

Televisionation: Friday Fireside - Innovid’s Tal Chalozin in Conversation with The iTV Doctor

http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.

Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.

Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.

Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"

Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.

Want to be notified when we publish?
Subscribe http://itvt.com/subscribe

Televisionation Friday Fireside: Whip Media’s Sherry Brennan on How TV Content-Licensing Is Changing

TVOT LIVE! Panel: Cross-Platform Sales in Local Media

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?

TVOT LIVE! 2021 - Is Broadcast The TV of Tomorrow-

Televisionation Friday Fireside: Bitmovin’s Stefan Lederer on the Science of Streaming