Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

18
Mar

Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista, the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is developing the SCALE necessary to replace a very large portion of the distributor license fees which are lost with direct-to-consumer streaming. Video Commerce is truly a game-changer!

 


Televisionation Friday Fireside: Crackle Plus President, Philippe Guelton

Televisionation Friday Fireside: Accedo Co-Founder and CEO, Michael Lantz

Televisionation Friday Fireside: StreamSearch LIVE’s Marty Lafferty on UGC and More

Televisionation: TCM’s Eddie Muller Discusses “Reframed: Classic Films in the Rearview Mirror”

Televisionation: Mike Molnar, Managing Partner, GLOW

Televisionation Friday Fireside: Courtney Miller on the New Production Venture between CBS Studios and the NAACP

Televisionation: Sequent Partners on TV Attribution