Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

02
Feb

Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features George Ivie, CEO and Executive Director of the Media Rating Council (MRC), an organization which was founded at the behest of the US Congress in the early 1960’s and which describes its mission as being to “secure for the media industry and related users measurement services that are valid, reliable, and effective.” Among other things, the organization sets measurement standards and accredits measurement services. Ivie casts light on the MRC’s work, shares his thoughts on the current state of the measurement space in general, and outlines the organization’s goals for 2021.

 

Televisionation Friday Fireside: Jonathan Boltax, Co-Founder and CEO of PlayWorks Digital

Televisionation: Screen Culture: Jenna Keane, Chief Creative Officer at RTR Media

Televisionation: IEI’s Erik Langner on Using ATSC 3.0 and Other TV Tech to Enable Digital Learning

Televisionation Friday Fireside: Jim Riley, President of US Operations at Stingray

Televisionation: Screen Culture: Matt Brennan, Television Editor at the LA Times

Televisionation Friday Fireside: Teresa Phillips, Co-Founder and CEO of Spherex