Televisionation: Butler and Gabel on Branded Entertainment Network’s (BEN) Acquisition of TubeBuddy

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Butler and Gabel on Branded Entertainment Network’s (BEN) Acquisition of TubeBuddy

16
Dec

Televisionation: Butler and Gabel on Branded Entertainment Network’s (BEN) Acquisition of TubeBuddy

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
 
 
This episode features Ricky Ray Butler, CEO of BEN and Rob Gabel, EVP and General Manager of TubeBuddy. TubeBuddy, which provides a platform for YouTube channel management and audience development, was recently acquired by BEN, an AI-powered influencer marketing company, and is now a division of the latter.
 
Among other things, Butler and Gabel outline the strategy behind the acquisition; describe the role TubeBuddy, and the various tools it has developed, will play within BEN; explain how the acquisition relates to broader trends in the social-video influencer space; and more.

Televisionation: Venerable Industry Analyst, Gary Arlen, in Conversation with the iTV Doctor

Televisionation: Dan Garraway on Wirewax’s New Interactive and Shoppable TV App for Google TV

Televisionation: Tubi’s Biz-Dev Chief, Andrea Clarke-Hall, in Conversation with the iTV Doctor

Televisionation: Interactive TV Works Founder, Craig Leddy, in Conversation with the iTV Doctor

Televisionation: Sinclair Broadcast’s Head of Advanced Technology, Mark Aitken (Part II)

Televisionation: Sinclair Broadcast’s Head of Advanced Technology, Mark Aitken (Part I)

Televisionation: Co-founder, Greg Diefenbach, Discusses Niche VOD Service, MagellanTV

Televisionation: BitPath’s John Hane on the ATSC 3.0 Roll-Out and its Potential Impact