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Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising


Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Scott McDonald, President and CEO, and Paul Donato, Chief Research Officer of the Advertising Research Foundation (ARF), an organization which was founded in 1936 and which describes its mission as “to further, through research, the scientific practice of advertising and marketing.”

They discuss the ARF’s current initiatives, the organization’s priorities going forward, the most significant challenges they see arising for the advertising space in the near future, and also share their thoughts on such phenomena as AVOD, shoppable TV, contextual advertising, and more.

Televisionation Friday Fireside: Atmosphere Co-Founder and CEO, Leo Resig

TVOT LIVE! 2021 - The Future Is Now and There’s No Turning Back - How the Pandemic Has Shifted How and Who We Target

TVOT LIVE! 2021 - Advertising On CTV- Challenges and Opportunities

TVOT LIVE! 2021 - How to Catalyze Audience-Based Selling in the US

TVOT LIVE! 2021 - Keynote Fireside Chat - ViacomCBS’s Streaming Strategy

Televisionation Friday Fireside: “My Octopus Teacher” Executive Producer, Ellen Wildemuth

Televisionation Friday Fireside: Tim Spengler, GM of Advanced TV Solutions at Amobee

Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More