TVN-AdvertisingResearchFoundation

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising

24
Feb

Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Scott McDonald, President and CEO, and Paul Donato, Chief Research Officer of the Advertising Research Foundation (ARF), an organization which was founded in 1936 and which describes its mission as “to further, through research, the scientific practice of advertising and marketing.”

They discuss the ARF’s current initiatives, the organization’s priorities going forward, the most significant challenges they see arising for the advertising space in the near future, and also share their thoughts on such phenomena as AVOD, shoppable TV, contextual advertising, and more.

Televisionation Friday Fireside: Crackle Plus President, Philippe Guelton

Televisionation Friday Fireside: Accedo Co-Founder and CEO, Michael Lantz

Televisionation Friday Fireside: StreamSearch LIVE’s Marty Lafferty on UGC and More

Televisionation: TCM’s Eddie Muller Discusses “Reframed: Classic Films in the Rearview Mirror”

Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

Televisionation: Mike Molnar, Managing Partner, GLOW

Televisionation Friday Fireside: Courtney Miller on the New Production Venture between CBS Studios and the NAACP

Televisionation: Sequent Partners on TV Attribution