Televisionation: Adam Helfgott, CEO of MadHive

Warning message

ResponsiveMultiLevelMenu (codrops) style requires jQuery library version 1.7 or higher, but you have opted to provide your own library. Please ensure you have the proper version of jQuery included. (note: this is not an error)

Televisionation: Adam Helfgott, CEO of MadHive

06
May

Televisionation: Adam Helfgott, CEO of MadHive

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Adam Helfgott, CEO of MadHive, a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s technology is designed to counter it, casts light on the company’s work in local OTT reach extension, and discusses how the advanced-advertising industry is faring in these difficult times.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

--

FOR MORE Televisionation

Shows: https://thetvoftomorrowshow.com/televisionation

Subscribe for free: http://itvt.com/subscribe


We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com

TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

Televisionation: Screen Culture: Jordana Mollick, President of Development and Production at Semi-Formal Productions

Televisionation Friday Fireside: Whip Media’s Sherry Brennan on How TV Content-Licensing Is Changing

TVOT LIVE! Panel: Cross-Platform Sales in Local Media

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?