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Vik Sharma

Senior Vice President, Client Leadership - Media & Digital
Kantar Media

Vik Sharma is the SVP Client Leadership, Media & Tech clients for Kantar N.A. In his role Vik and his team work across the media landscape including local broadcast, cable, National TV, Print Media and Digital including MarTech clients. Vik has worked as a business leader for digital, mobile, TV and print media businesses across emerging and US markets for over 13 years. As such, he brings a 360 degree perspective to the media business, digital audience growth and tech evolution.

Previously at Nielsen, he has worn many hats including focus on programmatic, marketing cloud and measurement solutions for digital & TV . Product leadership for the local tv markets and as an emerging market leader, setting up the Nielsen India Region Digital Practice for emerging markets.

Prior to Nielsen, Vik worked in business development and strategy at leading media houses and publishers in India including Yahoo! India.

Company Profile: 
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For more information, visit www.kantarmedia.com.