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Tracey Scheppach

Matter More Media

Highlights:  • New media entrepreneur and solutions architect helping build marketplaces of the future • Former Publicis Groupe executive, leading several new media innovations• Experience across tech start-up strategy, brand management, finance• A passionate fundraiser for pediatric cancer research Professional Experience: Tracey Scheppach has been a vital architect in building media’s future for more than 20 years – and she’s crafted Matter More Media as a next-generation marketing and media practice focused on video activation. Her advisory services empower marketers to improve how they connect with people, applying the most sophisticated approaches available in the marketplace to simply matter more to the ever increasingly elusive, on-demand consumer. Her solutions span media, technologies and categories, driving proven innovations across advanced TV, programmatic TV, online video, cross platform video, second-by- second set-top box data, and Smart TV/ACR measurement. She’s evolved the potential of these platforms for some of the largest brands in the world, executing more than 250 campaigns for 50 leading clients including P&G, General Motors, Coke, Bank of America, Samsung and Kraft. As co-founder and global director of Publicis incubator The Pool, Scheppach and her team gained insights into emerging forms of media and helped create industry standards for new advertising models across six global markets. Scheppach is a frequent speaker and celebrated leader, recognized by the Advertising Research Foundation Great Mind Award, the Mediaweek 50, Advertising Age Woman to Watch, and the American Advertising Federation Hall of Achievement.