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Stuart Schwartzapfel

SVP of Media Partnerships
iSpot

With over a decade focused on developing new measurement currencies, Stu has made a career of bringing together iconic American media companies and brand advertisers around data that is faster, more accurate and more actionable. With the support of iSpot’s vast client base of A-list brands—marketers utilizing iSpot’s real-time analytics to transform their TV strategies—Stu has been leading a movement to rethink how entertainment companies can better engage consumers while optimizing their TV ad performance. From helping to empower studios to buy TV based on ticket sales, or giving networks the ability to broker ad inventory based on business-outcome guarantees, Stu spends his days driving the industry forward. Prior to his time at iSpot, using NLP-derived emotion measurement data as Chief Strategy Officer at Canvs AI, Stu helped Fox and Pepsi broker integrated deals based not just on impressions but on how advertising moves people to feel and express themselves. Earlier, as a strategist and analyst at agencies like Young & Rubicam, Saatchi & Saatchi, and Publicis, Stu led the launch of dozens of new car lines and household products. Always fascinated with the power of storytelling and data-driven truth, Stu got his professional start as a journalist for The New York Times, WIRED and BusinessWeek.