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Steve Young

VP of Advanced Media
DataLab USA
  •  Steve’s overarching role is to generate awareness and promote use of Datalab Digital Advertising data within the advanced television landscape.  He also concentrates on building relationships and partnerships across Addressable television and data driven linear television platforms.  This includes MVPDss, Brands, Agencies, OTT platforms, and Programmers.
  • Prior to joining Datalab Digital, Steve managed the Midwest region for DISH Media Sales. He was instrumental in helping launch Addressable television at DISH working with a number of blue chip brands including Allstate, ConAgra, Ford, and Motorola. Steve also spent over 10 years with NBCUniversal where he sold national commercial inventory across USA Network, NBC Sports and Olympics as well as NBC News properties.


Company Profile: 
Founded in 1979 by Hans Aigner, DataLab USA is a nationally recognized data-driven analytics marketing company. Providing cutting edge technical knowledge with an intrinsic understanding of marketing, DataLab USA delivers innovative, customized and cost effective solutions for direct marketers. We offer a complete range of dynamic services to help marketing executives identify, monitor and manage all aspects of their marketing programs.