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Simon Asselin

SVP of Engineering
As SVP of Engineering at true[X], Simon is responsible for new Data Science based products enabling real-time measurement and optimization of advertising campaigns based on brand lift performance. Simon also leads the company's product ideation and innovation investments inclusive of expansion into emerging platforms such as Connected TV or Over-The-Top (OTT). Simon is site lead for true[X]'s new product and engineering site in Seattle, helping curate a strong and vibrant presence for the company beyond its Los Angeles R&D headquarters.
Simon comes with depth and passion for the advertising technology space and a track record which has seen him in various leadership roles, successfully developing and launching products to critical mass. Prior to joining true[X], Simon was VP of Engineering with Verizon / Oath's and responsible for teams in the Programmatic Demand-Side Advertising (DSP) space. Before Oath, Simon worked at Amazon where he launched and grew the Amazon Marketing Services product, solving for search, display and native advertising offered at self-service to Amazon's retail vendors. Simon holds a Bachelors degree in Computer Science from Université Laval, Canada.