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Sheb Alahmari

SVP of Advanced TV
Cannella Advanced TV

 Sheb is a SoCal native and has been involved in creative advertising since 2004.  After studying film and theatre in LA, Sheb worked with BJ Global Direct and was an integral part of developing and executing some of the TV advertising industry’s largest direct to consumer brands.  He has specialized in utilizing new emerging media and technology and has been at the forefront of Advanced TV advertising.   Sheb has been part of leading the transition of traditional linear TV buying to today’s exciting new connected approach to messaging across any screen, anytime.  Following the audience trends from linear to streaming TV, Sheb launched Tradr, a division of Media Design Group, and oversaw Advanced TV buying strategy and execution. Growing all aspects of cross device/multi-screen media buying for some of the largest CTV/OTT campaigns including Tractor Supply Co, Southwest Airlines, SeaWorld, and The Container Store to name a few. Sheb is honored and excited to lead Cannella’s latest efforts into the digital TV space. Sheb currently resides in Temecula CA with his wife, Romy and two children, Ruby and Tommy. When he’s not coaching kinder sports, you can find him doing one of his two passions, Thai Boxing or wine tasting